Ashley Porter

Results-oriented Project Manager with extensive expertise in spearheading large-scale digital transformation initiatives, encompassing Customer Digital Experience (CDE) migrations and globalization projects across diverse brands and business units.

Project Leadership & Cross-Functional Management

• Developed and executed comprehensive project plans for Customer Digital Experience (CDE) migrations and globalization initiatives, leading cross-functional teams—including vendors, developers, IT, digital, and marketing stakeholders—to deliver 11 brand & all 8 business units projects on time, within scope, and aligned with strategic business objectives.
• Directed the seamless migration of legacy website content to CDE platforms by effectively managing project scope, timelines, and stakeholder communications, ensuring minimal disruption and successful transitions of over 500 websites.
• Led Kontent AI platform enhancement projects by gathering detailed requirements, managing scope changes, and proactively escalating risks to guarantee timely delivery of updates and new features to improve end user adoption by over 90%.
• Oversaw risk identification and mitigation strategies related to content delivery and platform updates, addressing potential project obstacles early to maintain schedule integrity and project momentum.
• Created and communicated a comprehensive digital roadmap to align internal teams and external partners, providing clear visibility into project priorities and deliverables for 2026 and beyond.

Process Optimization & Workflow Improvement

• Partnered with agile experts, program managers, and product owners to implement process improvements that enhanced project delivery and team collaboration.
• Redesigned the Azure content digital intake process, streamlining workflows to improve cross-team collaboration and significantly increase operational efficiency.
• Established and enforced robust content governance frameworks and quality assurance processes, ensuring brand consistency and compliance across multiple digital platforms.

Stakeholder Engagement & Reporting

• Coordinated globalization efforts for digital content, managing localization workflows and facilitating smooth handovers to regional business units and brand teams.
• Monitored project KPIs and content performance metrics, delivering regular status reports and actionable insights to executive leadership and key stakeholders to inform decision-making.
• Developed and tracked KPIs and OKRs for Penske Media Corporation, supporting a global audience exceeding 260 million users and managing a collective social media following of approximately 390 million.

Continuous Improvement & Innovation

• Spearheaded innovation initiatives leveraging AI translation and AI-driven migration technologies to accelerate content delivery speed and scalability on the CDE platform by 80%.
• Designed and facilitated comprehensive training and onboarding programs for business units and brand teams on new content management systems, driving adoption and ensuring operational readiness.
• Identified process gaps and implemented targeted improvements to enhance efficiency and maximize value realization across digital content operations.