ASHLEY ROBERTS
Writer And Communications Professional
Rosenberg,TX
Summary
Communications professional with years of copywriting, speechwriting, social media, and media relations experience. History of utilizing skills in writing, storytelling, and collaboration to create effective communications materials and media opportunities.
Overview
9
9
years of professional experience
Work History
Writer and Public Relations Consultant
12.2015 - Current
- Increase brand awareness and credibility by ideating communications campaigns, developing brand messages, and providing press outreach for both national and regional media across digital, broadcast, print and radio
- Utilize exceptional writing, editing and proofreading skills to produce engaging and error-free content
Manager of Communications and Development
Fort Bend Seniors Meals on Wheels
Rosenberg, TX
03.2015 - 12.2015
- Enhanced organization's brand identity by creating, developing, and overseeing all aspects of annual communications and media strategies
- Increased community engagement via social media posts, email marketing and website content
- Spearheaded organization's website redesign
- Introduced newsletter and created fresh, weekly written content for organization stakeholders
- Main point of contact for communications and media relations during crises
Assistant Account Manager
Elmore Public Relations
Houston, TX
01.2014 - 03.2015
- Utilized research and media relations skills to significantly increase reach and media placements for clients in nonprofit, entertainment and hospitality fields
- Garnered eight million media impressions for one particular campaign
- Wrote speeches and organized interviews and media opportunities for corporate executives
Public Relations Intern
GolinHarris International
Atlanta, GA
02.2013 - 10.2013
- Secured media coverage for clients and specific campaigns
- Developed original content for blog posts and website articles
- Monitored client media coverage, collected and organized press clippings, and generated media recap reports
Education
Master of Science - Public Relations
The University of Southern Mississippi
Hattiesburg, MS 01.2022 - 05.2012
Bachelor of Arts - English, Journalism
Mississippi State University
Starkville, MS 08.2005 - 05.2009
Skills
Project and task management: media opportunities, photoshoots, major events, design projects
Media relations, research, fact checking, proofreading
Cision, TV Eyes, Critical Mention, Meltwater, Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics, HootSuite, Sprout Social
Microsoft Office Suite, Google Workspace
Adobe InDesign, Photoshop, Illustrator
Timeline
Master of Science - Public Relations
The University of Southern Mississippi
01.2022 - 05.2012
Writer and Public Relations Consultant
12.2015 - Current
Manager of Communications and Development
Fort Bend Seniors Meals on Wheels
03.2015 - 12.2015
Assistant Account Manager
Elmore Public Relations
01.2014 - 03.2015
Public Relations Intern
GolinHarris International
02.2013 - 10.2013
Bachelor of Arts - English, Journalism
Mississippi State University
08.2005 - 05.2009