Ashley Sherman
Saint Augustine
Summary
Results-driven Owner and Licensed Massage Therapist with a proven track record. Expert in client engagement and efficient business operations, fostering strong relationships that drive repeat business. Skilled in therapeutic techniques and effective communication, achieving significant customer satisfaction and business growth through strategic planning.
Overview
20
20
years of professional experience
Work History
Owner/Licensed Massage Therapist
The Spa at Palencia, LLC
09.2024 - Current
- Manage day-to-day business operations.
- Massage 5-6 days per week
- Develop and maintain strong relationships with clients, resulting in repeat business and referrals.
- Oversee daily operations, ensuring all tasks are completed accurately and efficiently by team members.
- Increase customer satisfaction by implementing efficient business processes and providing exceptional service.
- Consult with customers to assess needs and propose optimal solutions.
- Hire train, and manage a high-performing team of employees dedicated to achieving company goals.
- Implement marketing strategies to increase brand awareness and attract new customers.
- Established a positive workplace culture that fosters employee engagement, collaboration, and loyalty.
- Established foundational processes for business operations.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Organize, host and attend special events to showcase products, network with other businesses and attract new customers.
- Engage and support community events and organizations.
- Evaluate industry competition regularly to maintain a competitive advantage in the marketplace.
- Expanded product offerings by researching market trends and identifying potential growth opportunities.
- Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decision making.
- Foster strong relationships with clients to boost retention rates, conducting regular feedback sessions.
Massage Therapist
Pro Massage and Spa
12.2021 - 07.2024
- Developed and maintained positive relationships with clients through professional communication and follow-up to increase satisfactions and build rapport.
- Enhanced client relaxation by utilizing a variety of massage techniques tailored to individual needs.
- Booked appointments, answered phones, greeted clients, handled payments, and completed chart notes.
- Created comfortable and professional environment for clients by setting up massage tables and preparing treatment area.
- Utilized deep tissue, Swedish and myofascial massage therapy techniques to provide options to customers.
- Fostered a positive and calming atmosphere in the treatment room, allowing clients to feel comfortable and at ease during their sessions.
- Evaluated client conditions to recommend appropriate massage therapy methods.
- Maintained client treatment records and designed long-term care programs for return customers.
- Expanded clientele by offering specialized treatments such as deep tissue, sports, and prenatal massages.
- Promoted wellness by educating clients on self-care and stress management techniques.
- Offered aromatherapy, hot stones and cupping as part of massage treatments.
- Improved client mobility with targeted therapeutic massage, addressing specific musculoskeletal issues.
Owner/Massage Therapist
Northwest Healing Massage, LLC
01.2015 - 08.2020
- Managed day-to-day business operations.
- A contracted in-network insurance provider for all major health in insurance companies including Regence Blue Shield, Aetna, Cigna, United, Permera Blue Cross, Group Health and Labor and Industries.
- Provided injury treatment to clients involved in motor vehicle accidents and injuries at work.
- Completed all insurance billing and communications involving clients treatment.
- Provided chart notes showing progress and followed treatment plans to patient physicians and attorneys.
- Worked with a local translator to provide therapy to Spanish speaking, injured clients.
- Answered all calls, made appointments and laundered all linens for the practice.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service
- Evaluated client conditions to recommend appropriate massage therapy methods.
- Performed detailed assessments to identify areas of tension or discomfort, leading to more effective treatments.
Massage Therapist
Everett Therapeutic Center
07.2012 - 01.2015
- Increased client satisfaction by providing exceptional service and maintaining a clean, comfortable environment.
- Developed and maintained positive relationships with clients through professional communication and follow-up to increase satisfactions and build rapport.
- Enhanced client relaxation by utilizing a variety of massage techniques tailored to individual needs.
- Reported to Insurance companies while treating clients injured at work and involved in auto accidents.
Massage Therapist
Corley Chiropractic Clinic
06.2009 - 01.2012
- Evaluated client conditions to recommend appropriate massage therapy methods.
- Achieved high levels of customer satisfaction with empathetic listening skills and clear communication about treatment plans.
- Addressed specific client concerns through targeted therapeutic massage interventions.
- Maintained accurate client records for effective treatment planning and progress tracking.
- Provided chart notes to doctors and attorney's as needed for case management.
Massage Therapist
Gene Juarez Salons & Spas
11.2006 - 12.2009
- Provided 5-star services at the top spa in Seattle
- Provided massage and a variety of body treatments
- Promoted and sold retail
- Attending advanced training classes often
Massage Therapist
Spa Almaz
03.2005 - 06.2006
- Enhanced client relaxation by utilizing a variety of massage techniques tailored to individual needs.
- Advised clients on lifestyle changes to improve alignment, posture, and gait for better long-term wellness.
- Utilized hot stones, aromatherapy and other therapeutic treatments.
- Maintained accurate and up-to-date client records.
- Provided Massage Therapy full time
- Provided Body Treatments including cellulite, self tanning and body wraps.
Massage Therapist
Tia's Massage and Spa
08.2005 - 02.2006
- Enhanced client relaxation by utilizing a variety of massage techniques tailored to individual needs.
- Demonstrated knowledge of anatomy and physiology to better understand body and inform massage techniques.
- Maintained accurate client records for effective treatment planning and progress tracking.
Education
Massage Therapy
Blue Cliff College
Lafayette, LA03-2005
Skills
- Injury treatment
- Therapeutic wellness Massage Therapy
- Client Engagement
- Efficient Business Operations
- Collaborative Relationship Management
- Effective Communication Skills
Timeline
Owner/Licensed Massage Therapist
The Spa at Palencia, LLC
09.2024 - Current
Massage Therapist
Pro Massage and Spa
12.2021 - 07.2024
Owner/Massage Therapist
Northwest Healing Massage, LLC
01.2015 - 08.2020
Massage Therapist
Everett Therapeutic Center
07.2012 - 01.2015
Massage Therapist
Corley Chiropractic Clinic
06.2009 - 01.2012
Massage Therapist
Gene Juarez Salons & Spas
11.2006 - 12.2009
Massage Therapist
Tia's Massage and Spa
08.2005 - 02.2006
Massage Therapist
Spa Almaz
03.2005 - 06.2006
Massage Therapy
Blue Cliff College
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