Ashley VanHeusen
Orem,UT
Overview
4
4
years of professional experience
Work History
Membership and Personal Training Sales Associate
LA Fitness
10.2024 - 05.2025
- Negotiated and upsold membership and personal training contracts, creating tailored solutions for clients and maximizing value.
- Developed creative marketing strategies to attract prospective members and increase gym engagement.
- Conducted initial training assessments, educating clients on health, fitness, and muscle function to guide program recommendations.
- Led personalized gym tours and fitness consultations, building rapport and ensuring a positive client experience.
- Maintained CPR/AED certification, responding to emergencies and ensuring member safety.
- Coordinated personal trainer schedules and client bookings to optimize training sessions and improve client satisfaction.
- Fostered lasting relationships with members to enhance retention and loyalty.
- Collaborated closely with team members to efficiently close sales and meet organizational goals.
Sales and Marketing Manager
Masterplan Marketing
01.2023 - 03.2024
- Drove approximately $1M in revenue, consistently ranking among the top five performers nationwide.
- Led and developed a team of 13, analyzing performance metrics and setting strategic goals to exceed targets.
- Cultivated long-term client relationships, driving retention and sustained revenue growth.
- Directed recruiting and onboarding, enhancing team productivity and cohesion.
- Selected to travel to the UK to assess market gaps, transfer sales knowledge, and implement best practices, strengthening team performance and international consistency.
- Presented at industry conferences, engaging with professionals and thought leaders to expand business networks.
- Secured six sales awards, including $20K in individual weekly sales and $40K in team sales.
- Earned three promotions, reflecting exceptional performance and leadership impact.
- Optimized daily reporting processes, improving accuracy, operational efficiency, and team accountability.
Sales Associate
Birkenstock
05.2022 - 01.2023
- Consistently ranked as a top regional performer, exceeding sales targets.
- Built lasting client relationships, anticipating needs and fostering repeat business.
- Optimized storefront presentation and merchandising, boosting customer engagement and sales.
- Streamlined inventory processes, reducing restocking needs and improving efficiency.
- Resolved customer concerns professionally, ensuring satisfaction and loyalty.
- Managed daily cash operations, maintaining accuracy and supporting smooth financial processes.
Receptionist
The Hive Beauty Collective
02.2021 - 05.2022
- Coordinated daily client bookings and stylist schedules to ensure smooth operations.
- Developed and managed social media marketing campaigns, increasing client engagement and appointment bookings.
- Trained and onboarded new reception and administrative staff.
- Oversaw inventory management and facilitated sales of hair products and tools.
- Delivered attentive support to both clients and stylists, ensuring a positive salon experience.
- Maintained and updated client database using Vagaro software.
- Built strong client relationships through exceptional customer service, contributing to improved customer retention.
- Confirmed appointments, communicated with clients, and updated client records.
Education
High School Diploma -
Culver City High School
Culver City, CAPersonal Training License - undefined
ISSA
Los Angeles, CA01.2026
Real Estate License -
The Ce Shop
12.2025
Skills
- Critical Thinking
- Attention to Detail
- Coachable and quick to learn
- Personable and outgoing
- Persuasive negotiation
- Data entry and performance tracking
- Adaptability to fast-paced environments
LANGUAGES
English
Spanish
Timeline
Membership and Personal Training Sales Associate
LA Fitness
10.2024 - 05.2025
Sales and Marketing Manager
Masterplan Marketing
01.2023 - 03.2024
Sales Associate
Birkenstock
05.2022 - 01.2023
Receptionist
The Hive Beauty Collective
02.2021 - 05.2022
Personal Training License - undefined
ISSA
High School Diploma -
Culver City High School
Real Estate License -
The Ce Shop
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