Ashley Webber
Orlando,FL
Summary
Results-driven automotive partnership and account management professional with experience managing strategic supplier relationships, driving program growth, and strengthening partner engagement across AAA automotive programs. Proven success leading business reviews, supporting automotive supplier initiatives, resolving operational challenges, and executing data-driven strategies that improve customer engagement, program adoption, and revenue opportunities. Experienced collaborating with automotive suppliers including General Motors (Fleet & OnStar) and supporting initiatives related to customer loyalty, program performance, field engagement, and stakeholder alignment.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Account Executive
American Automobile Association (AAA)
Lake Mary, FL
11.2024 - Current
- Manage strategic relationships with automotive preferred suppliers including General Motors (Fleet & OnStar), Carfax, TrueCar, HireRight, Ford, NAPA, and LSI.
- Serve as a key liaison between AAA clubs, automotive suppliers, service providers, and internal stakeholders to support alignment on program goals, communications, operational initiatives, and customer engagement strategies.
- Partner with automotive suppliers to execute marketing, loyalty, and program growth initiatives designed to improve customer acquisition, retention, and overall program performance.
- Lead recurring business reviews, strategic discussions, and cross-functional meetings focused on performance metrics, engagement opportunities, operational improvements, and long-term partnership growth.
- Develop a strong understanding of dealership operations, automotive customer experience expectations, loyalty programs, and supplier performance management through collaboration with OEM and automotive program partners.
- Support supplier visibility and field enablement by developing communication tools, presentations, training resources, and promotional materials used across AAA clubs and partner networks.
- Analyze CRM dashboards, program participation data, and revenue reporting to identify optimization opportunities and support data-driven decision-making.
- Participate in automotive conferences, supplier meetings, trade shows, and industry events to strengthen partnerships, share best practices, and identify strategic growth opportunities.
- Resolve escalations and operational issues while maintaining strong partner relationships and a high level of stakeholder trust.
- Collaborate across marketing, sales, operations, and supplier teams to support successful launches, enhancements, and ongoing execution of automotive programs.
Senior Client Services Partner
American Automobile Association (AAA)
Lake Mary, FL
09.2022 - 11.2024
- Provided consultative marketing and business intelligence support to clients and partners, contributing to increased customer engagement and improved campaign performance.
- Served as a subject matter expert in customer analytics, segmentation, and targeted marketing strategies.
- Led execution planning for strategic client initiatives including testing, implementation, reporting, and performance analysis.
- Strengthened client relationships through ongoing communication, issue resolution, and strategic support.
- Supported planning and coordination of conferences, meetings, and business events focused on partnership development and client engagement.
Brand Manager
The Beauty Spot Distribution LTD
Kingston, Jamaica
08.2019 - 06.2021
- Managed brand strategy and marketing initiatives for L'Oréal, Maybelline, Himalaya, and Absolute NY.
- Built and strengthened strategic relationships with vendors, distributors, and brand partners.
- Implemented marketing campaigns and sales strategies that increased monthly profitability by 15–20%.
Education
Bachelor of Arts - Integrated Marketing Communication
University of The West Indies, Mona Campus
Skills
- Dealer & Supplier Relationship Management
- Automotive Partnerships
- Territory Relationship Management
- Business Reviews (QBRs)
- Customer Loyalty Programs
- Performance Analysis
- Executive Communication
- Training & Presentations
- Stakeholder Engagement
- Cross-Functional Collaboration
- Program Optimization
- CRM & Reporting
Accomplishments
Project Management Professional (PMP) - In Progress
Completed over 36 hours of PMP- approved training with Project Management Institute (PMI)
Certification
- Project Management Professional (PMP) – In Progress
- Digital Marketing Certification
- AAA Women's Professional Network
- AAA Cares Ambassador ( Volunteer Work)
Languages
Jamaican Patois
Native or Bilingual
Spanish
Limited Working
Timeline
Senior Account Executive
American Automobile Association (AAA)
11.2024 - Current
Senior Client Services Partner
American Automobile Association (AAA)
09.2022 - 11.2024
Brand Manager
The Beauty Spot Distribution LTD
08.2019 - 06.2021
Bachelor of Arts - Integrated Marketing Communication
University of The West Indies, Mona Campus