Ashley William
Marketing Coordinator- Denver, CO
Denver,CO
Summary
Innovating marketing leader with solid record of accomplishment in overseeing marketing departments, strategies and key projects for driven clientele. Experienced in managing all stages of campaigns, deepening partnerships and boosting sales and engagement with creative and proactive approaches. Expertise includes market research, plan optimization and viral content development within the realms of healthcare, retail, design, events, and non-profits.
Overview
9
9
years of professional experience
5
5
Certifications
4
4
Languages
Work History
Venue Marketing Coordinator
Kroenke Sports & Entertainment
Denver, CO
10.2021 - Current
- Reviewed historical data and secure customer information to advise strategic campaign development.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales for concert demographic for Denver Metro area.
- Organized and marketed for 65+ events across Ball Arena, Paramount Theatre, and First Bank Center
Public Relations Manager
Circuit Sehat
Philadelphia, PA
10.2020 - Current
- Collaborated with multi media platforms to encourage organization and panel topics with mission and values in mind with the realm of healthcare and dance.
- Utilized best practices for SEO optimization to boost social media program's visibility.
- Connected with influencers to increase reach of organization's posts, blog content, and panel updates within the collegiate and national dance circuit.
Social Media Content Coordinator
Modern Desi
Denver, CO
12.2019 - 10.2021
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement to products and promotional collaborations.
- Increased and met omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems.
Marketing/Content Management Global Intern
The Pao App
Boulder, CO
06.2021 - 08.2021
- Performed market analysis and researched latest trends to create content and utilize multiple media funnels for app exposure.
- Developed ads geared towards target demographics, monitoring results to improve marketing research and team campaign development.
- Collaborated with team of 16 weekly to work on user acquisition and growth hacking for app to meet benchmarks for downloads and content engagement.
Speakers Coordinator
University Of Colorado At Boulder
Boulder, CO
04.2014 - 12.2019
- Coordinated and executed all elements of speakers events including logistics, budgets (handling budget of $500,000 over a semesterly period), venue selection, activity planning, transportation and entertainment.
- Interacted with faculty, regents, and talent agencies professionally by phone, email or in-person to provide information and directed to desired parties for logistics and budget and venue monitoring
- Executed advertisement deadlines and schedules for both on campus as well as local posts in both print, digital, and radio streams
Education
Bachelor of Arts - Sociology
University of Colorado
Boulder, COSkills
Viral MarketingAdobe Creative Suite
Copywriting
Staff Leadership and SupervisionTeam Collaboration
Strategic Content PlanningPress ReleaseContract ManagementFinancial PlanningTableauQualtricsTM1Microsoft Programs
Google Analytics
Marketing collateral
Client promotions
Public and Media Relations
P&L Management
Corporate Communications
Brand development
Multitasking Abilities
Budgeting and Allocation
Certification
Google Ads
Affiliations
-Asian American Advertising Federation (3AF)
-Public Relations Society of America (PRSA)
-International Marketing Association (IMA)
-Serenity Project (Mentor)
Timeline
Venue Marketing Coordinator
Kroenke Sports & Entertainment
10.2021 - Current
Marketing/Content Management Global Intern
The Pao App
06.2021 - 08.2021
Public Relations Manager
Circuit Sehat
10.2020 - Current
Social Media Content Coordinator
Modern Desi
12.2019 - 10.2021
Speakers Coordinator
University Of Colorado At Boulder
04.2014 - 12.2019
Bachelor of Arts - Sociology
University of Colorado