- Cooking
- Rock Climbing
- Volunteer Travel
- Yoga
- Volunteering at community kitchens and food-related charities
- Adventure Travel
Ashley V. Baily
Rahway
Summary
Highly accomplished health insurance and marketing leader with experience since 2017, offering a strong background in healthcare administration, regulatory compliance, and strategic communications. Demonstrated ability to lead complex benefit operations, advise diverse populations, and oversee healthcare-related processes with precision, accountability, and discretion. Experienced in operating within highly regulated environments, supporting mission-critical objectives, and translating policy and strategy into clear, actionable guidance that supports organizational readiness and long-term success.
Overview
7
7
years of professional experience
Work History
Health Insurance Broker
Healthcare Solutions Team
04.2025 - Current
- Administer and manage healthcare benefit solutions for individuals, families, independent contractors, and small-to-medium-sized organizations, ensuring alignment with regulatory and compliance standards.
- Conduct comprehensive assessments of healthcare needs to determine eligibility, coverage options, and appropriate benefit structures.
- Educate and brief clients on healthcare plans, enrollment timelines, benefits coordination, and policy requirements in a clear and professional manner.
- Maintain accurate records, documentation, and client data in compliance with federal and state healthcare regulations.
- Serve as a primary point of coordination between clients, carriers, and service providers to resolve coverage issues and ensure continuity of care.
- Support ongoing healthcare administration through renewals, plan changes, and lifecycle management of benefits.
- Assisted clients in selecting appropriate insurance plans based on individual needs and budget.
Health Insurance Broker
UnitedHealthcare
07.2024 - Current
- Educate prospective and existing members on UnitedHealthcare medical, Medicare Advantage, Medicare Supplement, and prescription drug plans.
- Conduct compliant needs assessments to determine eligibility, coverage options, and plan suitability.
- Facilitate enrollments, plan changes, and renewals while adhering to CMS guidelines and company policies.
- Maintain accurate documentation, client records, and enrollment data in accordance with regulatory standards.
- Act as a liaison between members, providers, and internal support teams to resolve coverage and benefits issues.
- Provide ongoing member support, including benefit explanations, claims guidance, and care coordination resources.
- Meet performance, quality, and compliance benchmarks while delivering a high standard of customer service.
Marketing & Communications Manager
Numarcom
02.2019 - 06.2024
- Develop and oversee comprehensive marketing communication strategies across digital, print, social, and stakeholder channels.
- Lead brand messaging, positioning, and storytelling to ensure consistency and alignment with organizational goals.
- Manage cross-functional collaboration with leadership, sales, compliance, and external partners to support campaigns and initiatives.
- Oversee content creation, including marketing materials, executive communications, campaigns, and customer-facing messaging.
- Analyze campaign performance and communication metrics to optimize reach, engagement, and ROI.
- Ensure all communications meet regulatory, compliance, and brand standards.
Education
Certificate of Technical Studies - Life And Health Insurance
STC
04-2023
Bachelor of Science - Marketing Management
Montclair State University
Montclair, NJ05-2017
Skills
- Client Consultation & Needs Analysis
- Health Insurance & Financial Services
- Leadership & Relationship Management
- Strategic Marketing & Brand Development
- Lead Generation & Client Retention
- Regulatory Compliance & Ethics
- Professional Communication
Affiliations
- American Marketing Association
- Toastmasters
- Dress for Success (NJ & FL)
Interests
Timeline
Health Insurance Broker
Healthcare Solutions Team
04.2025 - Current
Health Insurance Broker
UnitedHealthcare
07.2024 - Current
Marketing & Communications Manager
Numarcom
02.2019 - 06.2024
Certificate of Technical Studies - Life And Health Insurance
STC
Bachelor of Science - Marketing Management
Montclair State University