Ashlie Dew, MBA
Summary
Strategic private banking executive with 15+ years of experience designing, launching, and scaling Private Client programs that drive enterprise growth, deepen client relationships, and strengthen cross-functional collaboration. Founded and scaled a Private Client division from concept to enterprise-wide business line, generating $601MM+ in combined deposit and lending growth across 2,800+ affluent households. Recognized for partnering with executive leadership, leading change, developing talent, and aligning teams to accelerate growth and enhance client experience.
Overview
15
15
years of professional experience
1
1
Certification
Work History
SVP, Private Banker II
Busey Bank
Carmel, IN
10.2024 - Current
- Drive Private Client strategy across Indiana, expanding relationships with affluent and high‑net‑worth clients and strengthening regional market presence.
- Grow and optimize the regional operating model and P&L, ensuring disciplined performance and profitable expansion.
- Lead business development initiatives that increase deposits, lending, and overall Private Client profitability.
- Develop strategic referral partnerships with business owners, attorneys, CPAs, and community leaders to expand the affluent client pipeline.
- Deliver concierge‑level financial solutions to affluent families, executives, and business owners, cultivating high‑value, long‑term relationships.
- Collaborate across Commercial Banking, Wealth, Treasury, and Trust to provide integrated, client‑centric financial solutions.
- Recruit, interview, and develop top talent across commercial and retail banking teams to support sustained market growth.
VP Private Client Services
Elements Financial
Indianapolis, IN
07.2015 - Current
- Founded and built the Private Client division from the ground up, establishing the program framework, operating model, and long‑term growth strategy.
- Developed the full Private Client product suite, set program qualifications, and collaborated on marketing materials to position the new division for rapid adoption.
- Shaped deposit and lending strategy, influencing product design, pricing, and market positioning to drive growth, expand membership, and improve profitability.
- Created KPIs and leveraged data analytics to define member segments, monitor program performance, and ensure alignment with enterprise business objectives.
- Managed deposit and lending relationships, referral partnerships, and internal teams, driving new household acquisition and expanding cross‑sell opportunities.
- Trained and coached staff across retail, commercial, and contact center channels to deepen understanding of high‑net‑worth and emerging affluent markets and strengthen referral conversion.
- Achieved significant program growth, increasing Private Client deposits by $380MM, lending by $221MM, and adding 2,800+ new members.
- Collaborated with executive leadership to refine deposit strategy, establish ongoing product pricing, and ensure lending and deposit offerings aligned with client needs and market trends.
Private Banker
STAR Financial Bank
Indianapolis, IN
07.2013 - 07.2015
- Managed affluent client portfolios, exceeded growth goals, and partnered with Wealth, Trust, and Commercial teams
to deliver comprehensive financial solutions.
Mortgage Loan Officer
Fifth Third Bank
Indianapolis, IN
02.2011 - 07.2013
- Expanded mortgage production through referral development, consultative sales, and operational improvements.
Education
MBA - Applied Management
Indiana Wesleyan University
Marion, Indiana05-2014
Bachelor of Arts - Advertising and Public Relations
Purdue University
West Lafayette, IN05-2007
Skills
- Private Client Strategy
- Revenue Growth
- Sales Leadership
- Product Strategy
- Executive Leadership
- Organizational Development
- Change Management
- Talent Development
- Client Experience
Accomplishments
- Designed qualification standards, pricing strategy, and KPI frameworks later adopted enterprise-wide.
- Built and led cross-functional partnerships across Wealth, Commercial, Trust, Treasury, and Retail Banking.
- Recruited, developed, and mentored high-performing private banking talent to support division growth.
- Established Centers of Influence and referral frameworks that drove sustained pipeline growth.
- Delivered enterprise-wide training on affluent client engagement and referral excellence.
Certification
- FINRA Series 7
- FINRA Series 66
- NMLS
Timeline
SVP, Private Banker II
Busey Bank
10.2024 - Current
VP Private Client Services
Elements Financial
07.2015 - Current
Private Banker
STAR Financial Bank
07.2013 - 07.2015
Mortgage Loan Officer
Fifth Third Bank
02.2011 - 07.2013
Bachelor of Arts - Advertising and Public Relations
Purdue University
MBA - Applied Management
Indiana Wesleyan University
Community Service
- The Pursuit Institute Business Administration and Marketing Advisory Board 2025-2026
- Advance 317 Indy Chamber - Leadership Exchange
- Hamilton County Leadership Academy Indianapolis
- Zoo Associate Council
Cliftonstrengths
- Maximizer
- Significance
- Woo
- Competition
- Communication