ASHLIE NICOLE HODGE
Castle Rock,CO
Summary
Entrepreneurial, results-focused Sales & Marketing Director with 10+ years of strategic business development experience amplifying revenue growth. Equipped with unmatched competencies in profit optimization, client acquisition, consumer marketing, corporate development, and performance improvement. Commended for exemplifying leadership, commitment, integrity, and accountability to collaborate with business executives, manage diverse teams globally, and exceed goals.
Overview
11
11
years of professional experience
Work History
Vice President of Sales and Marketing
Home Helpers Home Care – Denver, CO
08.2018 - Current
- Manage a team of 6 Sales and Marketing Directors by providing guidance, setting clear expectations, and fostering a collaborative, results-oriented environment, resulting in enhanced sales & marketing outcomes for the organization.
- Conduct in-depth financial analysis, develop budgetary plans, and closely monitor financial performance, meeting financial targets.
- Track Key Performance Indicators (KPIs) to evaluate performance of the 6-member team, effectively maintaining high standards.
- Facilitate Zoom meetings and engage in productive remote discussions, contributing to improved team dynamics and outcomes.
- Organize and host 20+ events, including networking opportunities, strengthening crucial relationships with referral partners.
- Key Achievements:
- Led a team of 6 on strategic business development and sales approaches, consistently exceeding quarterly sales goals.
- Trained 9+ new hires, covering CRM systems, event planning, and sales strategies, producing effective successful partnerships.
Regional Mentor of Sales Directors
Bethesda Senior Living
01.2017 - 08.2018
- Managed Customer Relationship Management (CRM) systems for 13 communities to effectively manage relationships, data, and interactions, leading to improved community relationships, enhanced data organization, and nurtured customer relationships.
- Initiated and executed a comprehensive Marketing Blitz campaign, including targeted marketing strategies, outreach, & promotional activities, which not only helped achieve sales goals but also led to an increase in the census.
- Held Highfive video conferences for any training needs, contributing to team knowledge and capabilities improvement.
- Key Achievements:
- Traveled to provide on-site support and resources, which ensured successful sales efforts in the South and Midwest regions.
- Delivered training sessions focused on Diversity, Equity, and Inclusion (DEI) sales to successfully project weekly board calls.
- Assisted in budget training for 16 sales leaders in multiple communities, enabling better informed financial decisions.
Director of Sales and Marketing
Bethesda Senior Living
04.2015 - 01.2017
- Strategized targeted marketing specifically designed to capture the interest of skilled nursing facilities, hospitals, physicians, and referral sources in territory, which successfully gained a stream of qualified leads.
- Collaborated with 13 community sales leaders, effectively helping them grow and understand the importance of qualified referrals.
- Analyzed market by gathering data on local competitors, market trends, & customer behavior, supporting a fiscal year budget of $3million+.
- Key Achievements:
- Consistently optimized and sustained occupancy rates to 50%+ during first fiscal year and maintained 95% or above annually.
- Developed and executed strategic business development concepts, ensuring continued financial health and sustainability.
- Trained 18+ new hires on CRM, Move-in software, and DEI sales training, enhancing the organization's overall performance.
Education
Durant, OK
Southeastern Oklahoma State University
Durant, OKSkills
Marketing Business Development Sales Management Customer Relationship Management (CRM) Negotiation Lead Generation Sales Presentations Solution Selling Product Development Market Analysis Client Base Expansion Process Optimization Forecasting Value Proposition Needs Assessment Coaching & Mentoring Training & Development Organizational Communication Leadership
Affiliations
Senior Coalition of Colorado Chapter Membership Committee (2019 – 2023) | Denver Young Professionals (2019 – Present) | Cherry Creek Chamber of Commerce (2018 – Present)
ADDITIONAL EXPERIENCE
Director of Sales and Marketing | Nexion Healthcare (06/2014 – 04/2015) | Sales Manager / Marketing Director | Assisted Living Concepts (08/2013 – 04/2014) | Leasing Consultant / Marketing Director | Zerga Management (10/2012 – 08/2013)
Timeline
Vice President of Sales and Marketing
Home Helpers Home Care – Denver, CO
08.2018 - Current
Regional Mentor of Sales Directors
Bethesda Senior Living
01.2017 - 08.2018
Director of Sales and Marketing
Bethesda Senior Living
04.2015 - 01.2017
Durant, OK
Southeastern Oklahoma State University