Ashton Beck
Marketing Director
Chicago,IL
Summary
Creative Marketing Director with expertise across email campaigns, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
9
9
years of professional experience
Work History
Marketing Director
The Repertory Theatre Of St. Louis
St. Louis, MO
07.2021 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Created innovative strategies to drive patron engagement.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Director of Social Media
Elasticity LLC
St. Louis, MO
11.2018 - 07.2021
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
- Developed productive relationships with bloggers, online media outlets and social media influencers.
- Worked with graphic designers, photographers and production coordinators to develop content.
- Used analytics tools to follow metrics and interpret results.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Director of Social Media Response
Elasticity LLC
St. Louis, MO
04.2014 - 11.2018
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
- Developed productive relationships with bloggers, online media outlets and social media influencers to run effective brand awareness influencer campaigns.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Devised specific strategies for each clients based on goals, branding and target demographics.
Education
MBA -
05.2001 -
Bachelor of Arts - Communications
05.2001 -
Skills
Key decision making
Digital marketing
Campaign development & management
Innovation
Staff Management
Market planning and execution
Strategic planning
Budgeting
Project Management
Timeline
Marketing Director - The Repertory Theatre Of St. Louis
07.2021 - Current
Director of Social Media - Elasticity LLC
11.2018 - 07.2021
Director of Social Media Response - Elasticity LLC
04.2014 - 11.2018
Webster University - MBA,
05.2001 -
University of Missouri - St Louis - Bachelor of Arts, Communications
05.2001 -