Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Asia Johnson

Oklahoma City,OK

Summary

Accomplished marketing and communications leader, recognized for strategic communication initiatives that resonate with varied audiences. Strong ability to establish and maintain client relationships, leading to successful partnerships. Proven history of executing marketing strategies that enhance brand visibility and engagement.

Overview

9
9
years of professional experience

Work History

Brand Manager

Krush
Digital Marketing and Advertising
07.2025 - Current
  • Implemented consistent brand guidelines and standard operating procedures across 20+ key client accounts to maintain Krush brand integrity.
  • Promoted collaboration as primary brand liaison between clients and internal creative teams.
  • Ensured financial accuracy through precise cost estimates and timely invoicing using QuickBooks.
  • Led initiatives for continuous improvement by analyzing data and identifying optimization opportunities.

Content Marketing Specialist

Express Employment International
Global Franchising, Staffing, and Recruiting
04.2022 - 06.2025
  • Curated marketing content and internal communications for Express Employment Professionals franchise.
  • Successfully rebranded external blog and newsletter aimed at job seekers.
  • Oversaw weekly content production to enhance employee engagement.
  • Acted as marketing liaison for Talent Acquisition team to support recruitment initiatives.
  • Co-authored Value of Mentorship eBook, highlighting mentorship's impact in workplaces.
  • Developed strategies for knowledge sharing to address employee skill gaps.
  • Produced resources that promoted mentorship participation and outlined benefits.

Content Manager

INSURICA
Insurance Brokerage Firm
05.2021 - 04.2022
  • Pioneered content management for a growing Oklahoma insurance brokerage, leading to recognition at IMCA 2021 Showcase Awards.
  • Developed diverse marketing materials (internal/external), including blogs, newsletters, press releases, and videos, enhancing digital engagement and storytelling skills.

Senior TV News Content Producer

Sinclair Broadcast Group
Local News Media
06.2016 - 05.2021
  • Coached and inspired broadcast journalism teams to create influential TV and social media content, attaining a 40% boost in show ratings via strategic storytelling and format innovation.

Education

Master of Science - Strategic Communications

Arkansas State University

Bachelor of Arts - Broadcast And Digital Journalism

University of North Texas

Skills

  • Client relationship management
  • Customer success strategies
  • Digital storytelling and content marketing
  • Brand management expertise
  • QuickBooks software skills
  • Marketing communication effectiveness
  • Digital engagement techniques
  • Effective communication skills
  • Approachable leadership style

Accomplishments

  • I was excited to be the first to lead content management for a growing Oklahoma insurance brokerage firm, contributing to our winning success at the Insurance Marketing Communications Association (IMCA) 2021 Showcase Awards.

References

References available upon request.

Timeline

Brand Manager

Krush
07.2025 - Current

Content Marketing Specialist

Express Employment International
04.2022 - 06.2025

Content Manager

INSURICA
05.2021 - 04.2022

Senior TV News Content Producer

Sinclair Broadcast Group
06.2016 - 05.2021

Master of Science - Strategic Communications

Arkansas State University

Bachelor of Arts - Broadcast And Digital Journalism

University of North Texas

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