Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
BusinessDevelopmentManager

Asmae Ahlafi

Land O Lakes,FL

Summary

Product Director with 10+ years of expertise in managing complex products and projects within the Financial and Healthcare sectors. Demonstrated proficiency in Agile, Waterfall, and strategic planning methodologies. Known for leading cross-functional teams to deliver high-impact Mobile and Web digital solutions. Proven track record of aligning product vision with organizational goals, driving revenue growth, and enhancing customer value.

Overview

13
13
years of professional experience
1
1
Certification

Work History

AGILE PORTFOLIO DIRECTOR

Suncoast Credit Union
06.2022 - Current
  • Drive the digital banking product vision, strategy and roadmap in the context of broader organizational strategies and goals
  • Lead successfully the re-platform of the new digital banking mobile app by implementing strategic planning, risk management, and resource allocation
  • Leverage data analysis and prioritization models to shape product backlog, ensuring strategic alignment with business objectives
  • Lead product team in defining features, coordinating resources, and guiding execution to meet key milestones and deliver business value
  • Develop and build close relationships with different business units, stakeholders and vendors to ensure alignment of the product strategy, roadmap, and prioritization that are aligned with the organizational goals and key results
  • Drive product development from discovery to release, implementing iterative delivery methods to meet evolving business needs
  • Define the communication and change management of the initiatives delivered within the digital banking Portfolio
  • Conduct thorough risk assessments, implement robust controls to mitigate potential issues and ensure compliance with enterprise risk management standards
  • Define and analyze the success metrics and KPIs that inform the success of products and the achievement of the business goals

Agile Product Owner

Suncoast Credit Union
01.2022 - 06.2022
  • Led successful launch of new features within the Mobile banking app to keep the customers informed about their account and spending habits which resulted in 20% increase in customer engagement for the first 12 months
  • Worked closely with the Product Director and Digital Strategy team to define the product vision and roadmap
  • Partnered with Business Analysts to craft comprehensive user stories and functional requirements, driving precise product development
  • Communicated effectively with the business and stakeholders on the progress of product roadmap & deliverables
  • Operated in Scrum Agile framework to deliver the assigned initiatives related to Digital Banking Portfolio
  • Built trust among team members by encouraging open communication channels, resolving conflicts professionally, and promoting collaboration across functions

Sr Business Product Specialist

Conduent
10.2019 - 01.2022
  • Delivered 95% of planned features in 2021, meeting customer commitments and boosting productivity through strategic product enhancements
  • Managed product backlog using ADO, prioritizing user stories for sprint releases and collaborating with Business Intelligence for data-driven insights
  • Led client implementation process, fostering seamless coordination between customers, service delivery teams, and development to ensure successful onboarding
  • Led team of Business Analysts to successfully complete all milestones of large project from business requirement gathering to customer launch into production
  • Supported sales representatives during client meetings by providing expert knowledge on the product and specific features or functionalities
  • Built dashboard and KPIs through PowerBI to monitor the user behavior and gain actionable insight to improve the product quality and performance

Sr Business Analyst

Conduent
08.2018 - 10.2019
  • Spearheaded Web-based solution implementation, replacing legacy system to boost efficiency and user productivity
  • Created detailed Product Prototypes, Functional Requirements and Technical Requirements documents for the overall product scope and deliverables
  • Created detailed Functional Requirements and Technical Requirements documents for the overall product scope
  • Led successfully a team of Business Analyst throughout the product development cycle
  • Orchestrated seamless migration of existing clients from the legacy to the new platform by developing standardized templates and onboarding checklist in timely manner and within the customer expectation
  • Led the onboarding of 60 new clients to the new platform within 6 months period which resulted in increasing the customer trust and satisfaction

Business Analyst

Crédit Agricole Bank
10.2011 - 05.2016
  • Gathered business requirements and met with stakeholders to understand current issues and set targets and deliverables
  • Constructed detailed Functional Requirement Document (FRD) for IT team to implement/develop new solutions
  • Developed plan and timeline for projects, communicating milestones with stakeholders, and setting up weekly meetings to review progress of projects
  • Developed test scenarios and worked closely with UAT team to ensure the project meet the business expectations
  • Administrator of ANADEFI Software for counterparties' financial analysis and rating (balance sheet input, formulas of Ratios, rating process, report analysis)

Education

Master's Degree - Modeling & Scientific Computing

Mohammadia School of Engineering
01.2011

Bachelor’s degree - Mathematics & Physics

Moulay Driss School
01.2008

Skills

  • Product Management
  • Product Strategy & Roadmap
  • Data-Driven decision making
  • Strategic Planning
  • Leadership & Mentorship
  • Analytical and Critical Thinking Skills
  • Communication Skills
  • Customer Relationship Management
  • Project Management
  • System Development Life Cycle (Agile, Waterfall)
  • Problem-solving
  • Innovation management

Certification

Certified Scrum Product Owner (CSPO)-July 2022

Designing and Building AI Product and Services from MIT/Pro-October 2024


Languages

English
Full Professional
French
Full Professional
Arabic
Full Professional

Timeline

AGILE PORTFOLIO DIRECTOR

Suncoast Credit Union
06.2022 - Current

Agile Product Owner

Suncoast Credit Union
01.2022 - 06.2022

Sr Business Product Specialist

Conduent
10.2019 - 01.2022

Sr Business Analyst

Conduent
08.2018 - 10.2019

Business Analyst

Crédit Agricole Bank
10.2011 - 05.2016

Bachelor’s degree - Mathematics & Physics

Moulay Driss School

Certified Scrum Product Owner (CSPO)-July 2022

Designing and Building AI Product and Services from MIT/Pro-October 2024


Master's Degree - Modeling & Scientific Computing

Mohammadia School of Engineering
Asmae Ahlafi