Asma Malak Alsamawi
Baghdad
Summary
Professional brand management expert with strong track record in developing and executing strategic marketing initiatives. Adept at driving brand growth and enhancing market presence through innovative campaigns and data-driven decisions. Collaborative team player focused on achieving results and adapting to changing market needs. Skilled in market analysis, consumer insights, and cross-functional team leadership. Marketing professional well-versed in brand development and strategic planning. Known for driving successful campaigns that align with company vision and foster brand loyalty. Focuses on collaborative efforts and results-driven projects, adapting seamlessly to changing market demands. Skilled in market analysis, creative direction, and communication. Experienced with creating and implementing comprehensive brand strategies that resonate with target audiences. Utilizes consumer insights and market trends to position brands effectively in competitive markets. Knowledge of cross-functional team collaboration and project management to deliver consistent brand messaging. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Brand Manager
Glow For Products
02.2021 - Current
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Consulted with product development teams to enhance products based on customer interest data.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Created and managed budgets to maximize brand reach and engagement.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Brand Manager
Barbie For Fashion Design
01.2016 - Current
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
HR Manager
Al Warqa Real Estate Company
03.2023 - 08.2024
- Managed employee relations, investigating and resolving conflicts to maintain a positive work environment.
- Implemented performance management systems, providing constructive feedback and coaching opportunities for employees.
- Oversaw payroll functions, ensuring accuracy while maintaining strict confidentiality standards for sensitive employee information.
- Collaborated closely with department heads in executing strategic workforce planning initiatives that aligned human capital resources with company goals.
- Guided leaders and employees on company policies, programs, benefits and salary administration.
- Led decision-making and implementation of HR policies, procedures, programs and functions.
- Improved workplace culture through the development and implementation of diversity initiatives.
- Maintained payroll and benefits for employees in various locations and diminished financial discrepancies through expert program management.
- Streamlined HR processes for increased efficiency with the use of HRIS systems.
- Promoted a culture of continuous learning through the coordination of professional development opportunities and workshops for employees at all levels within the organization.
- Optimized benefits programs, resulting in increased employee satisfaction and reduced turnover rates.
- Worked with managers to achieve compliance with organizational policies, providing clarifying information and recommending necessary changes.
- Discovered and resolved complex employee issues that affected management and business decisions.
Director of Administration
Alnuballa Private School
02.2014 - 11.2023
- Strengthened curriculum design by collaborating with faculty and implementing innovative teaching methodologies.
- Recruited, trained and mentored faculty and staff in best practices for instruction.
- Guided teachers in incorporating differentiated instruction techniques into their lessons to cater to diverse learning styles.
- Oversaw development and implementation of quality educational programs.
- Increased community engagement with establishment of outreach and educational programs.
- Strengthened institution's reputation through strategic marketing and public relations efforts.
- Oversaw successful accreditation process, ensuring compliance with all regulatory standards.
- Checked on instructor lessons and communication in order to assess quality of education and assistance offered to students.
- Monitored overhead, prepared budgets and directed spending and resources to support fiscal efficiency.
- Planned, administered and controlled budgets and produced financial reports.
- Leading regular meetings with faculty members to discuss best practices in education delivery methods; provided constructive feedback to promote improvements.
- Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel.
- Screened and transferred incoming calls, took down messages, and transmitted information and documents to internal personnel.
- Streamlined administrative processes by implementing new software and organizational systems.
- Supported timely and accurate administrative task completion.
- Assessed personnel performance and implemented incentives and team-building events to boost morale.
- Decreased corporate costs by researching pricing, ordering and maintaining office equipment.
- Enhanced company reputation by effectively managing public relations activities and coordinating media communications efforts.
- Developed top talent and coordinated background checks and on-boarding and exit processes.
- Collaborated with senior leadership on long-term business planning strategies that contributed to the overall success of the organization.
Accountant, Human Resources
Alnubala Private School
10.2017 - 08.2023
- Developed comprehensive training programs to improve employee skill sets and enhance overall productivity.
- Supported strategic decision-making by providing relevant data-driven insights into operational performance metrics.
- Coordinated employee relations initiatives, resolving conflicts and promoting a collaborative workplace culture.
- Prepared accurate financial reports for senior management, providing valuable insights into business performance trends.
- Increased efficiency in payroll processing through the implementation of automated systems and software.
- Maintained up-to-date knowledge of industry best practices and emerging HR trends, contributing valuable expertise to organizational development efforts.
- Enhanced budget management by monitoring expenses and providing cost-saving recommendations.
- Ensured data integrity within accounting systems through regular reconciliations and proactive error resolutions.
- Improved financial accuracy by streamlining accounting processes and implementing efficient systems.
- Maintained compliance with federal, state, and local employment regulations to minimize legal risks.
- Delivered human resources financial support by certifying and processing payroll, completing deposits, performing pay adjustments and promptly distributing checks.
- Prepared working papers, reports and supporting documentation for audit findings.
- Provided journal entries and performed accounting on accrual basis.
- Tracked funds, prepared deposits and reconciled accounts.
Operation Manager
Missha Korean Agency
01.2021 - 03.2023
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Enhanced customer satisfaction by establishing clear communication channels and addressing concerns promptly.
- Analyzed and reported on key performance metrics to senior management.
- Managed budgets effectively, consistently delivering projects on-time and within financial constraints.
- Achieved higher employee retention rates by fostering a positive work environment and providing opportunities for professional growth.
- Developed strong relationships with vendors, resulting in better pricing and improved service quality.
- Implemented quality control systems to boost overall product consistency and reliability.
- Led successful change initiatives, ensuring seamless transitions during organizational restructuring efforts.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Reduced operational risks while organizing data to forecast performance trends.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
Education
Bachelor of Science - Human Geography
College of Education And Humanities
05.2013
Skills
- Market Analysis
- Partnership Development
- Sales Support
- Event Coordination
- Brand strategy
- Sales strategy
- Social Media Strategy
- Sales Tracking
- Product Management
- Staff Coaching
- Marketing expertise
- Brand positioning
- Website Management
- Marketing Communications
- Brand-building strategies
- Partnership Building
- Influencer Marketing
- Creative Direction
- Advertising expertise
- Margin monitoring
- Category growth
- Marketing support
- Supply Chain Management
- Agency Management
- Target Audience Identification
Certification
- Google Ads Certification – Google.
- Google Analytics Individual Qualification (IQ) - Google.
- [Name of Certification] [Issuing Organization] [Year Month]
- Project Management Professional (PMP)
Languages
Arabic
Native language
English
Advanced
C1
Timeline
HR Manager
Al Warqa Real Estate Company
03.2023 - 08.2024
Brand Manager
Glow For Products
02.2021 - Current
Operation Manager
Missha Korean Agency
01.2021 - 03.2023
Accountant, Human Resources
Alnubala Private School
10.2017 - 08.2023
Brand Manager
Barbie For Fashion Design
01.2016 - Current
Director of Administration
Alnuballa Private School
02.2014 - 11.2023
Bachelor of Science - Human Geography
College of Education And Humanities
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