Atiana Caraballo
Worcester,MA
Summary
Diligent Assistant General & sales Manager with excellent communication and people skills. Resourceful problem solver, providing required resources to maximize efficiency and customer service. Excellent organizational and multitasking skills. Eager to develop and evolve within a company, continuously seeking opportunities for professional growth and advancement.
Overview
8
8
years of professional experience
Work History
Impact Fitness Club Assistant General Manager / Operations Manager/ Sales & Personal Training Manager
08.2019 - Current
- Managed all front to end daily operations to create a efficient workflow for over 100 employees
- Performed account reviews and cancelation which resulted in a 40% save rate and a returning rate increase by 20%
- Managed all financial budgets for the PT department and kept expenses within declared thresholds
- Managed over 3,000 member accounts and excelled in customer service that related to a 95% quality rate and less than 3% attrition
- Deep and intimate understanding of clients needs to delivered on those needs for success and retention across all departments of the company
- Assisted GM in all marketing creations and implementations, evolving business plan to bring company profits up by 40%, site layouts and infrastructure reviews for $200k expansion (2023)
- Assisted GM with HR functions to include: talent acquisition, compensation and pay, benefits, scheduling, training of over 100 employees and, kept company payroll within budget with staffing control measures
- Department head for personal training which took a 40% growth within 3 months of taking over through addition of new CRM integration and business plans
- Increase PT session redemption by 80% which equated to a growth of $3k from liability accounts
- Managed club marketing functions and social media marketing which resulted in overall increase by 60% in social media presence, email engagement and web pages engagement
- Lead trainer and subject matter expert for all softwares used: ABC Fitness Solutions, Club Automation, Gleantap, Gymsales, Trainerize and BodyMetrix
- Assisted GM in software change over which resulted in a $90k savings to the company while instilling features to save on processing costs that add an additional $2k monthly savings
- Team lead on several projects with a lead by example and servant leader style focus to promote positive environment and employee retention rate alongside GM for one of the most desirables gyms to work at in MA
- Client relations and B2B relations liaison for GM
- Assisted GM on future building expansions and land acquisition to include market research and demographic research or chosen locations
- Took ownerships direction/desire and implemented plans to produce results on set desire.
Caroline's Cannabis / Budtender
06.2022 - 06.2023
- Made product selections, educating customers of various products (i.e strand types, vaporizers, devices, and alternative ways to consume), while providing advice on available product selections
- Attended trade shows / seminars to learn about new products, partner dispensaries, and meet with industry experts
- Maintained compliance with Massachusetts Cannabis Commision regulations, coordinate packaging, and ensure safe product storage
- Organized and monitor medical marijuana inventory using METRC to prevent shortages for customers
- Conducted sales recreational marijuana products in regulation with federal laws and processed over 60 transactions per week
- Used 'Leafly' CRM to utilize over 50 online orders per week
- Researched consumer demographics to stay up-to-date with industry trends and issues.
Chuck E. Cheese/ Assistant General Manager
06.2016 - 01.2018
- Recognized for excellence in building and motivating management and hourly teams
- Kept operations running efficiently by maintaining adequate supplies to handle peak business hours
- Encouraged patrons to engage with each other with successful promotions
- Implemented an improved inventory management system to enhance stock tracking accuracy that resulted in shrinkage drop by 75%
- Inspected work areas for state compliance with safety and sanitation regulations outlined in state regulations and OSHA
- Prepared team schedules and cross-trained staff to meet business demands
- Analyzed trends in sales and performance and made staff adjustments accordingly
- Assisted customers with complaints and implemented creative resolutions to maintain satisfaction
- Oversaw service quality and obtain customer feedback to improve strategies
- Advanced store sales position, restructuring departments and modeling customer service techniques to employees.
Education
Elementary Education/ Psychology -
Worcester State University
Worcester, MASkills
- ABC Fitness Solutions CRM
- Trainerize
- Gymsales Lead Generation
- Gleantap Lead generation
- Club Automation CRM
- Canva Pro
- MS Word/Excel/PowerPoint
- Solex HCM
- BodyMetrix
- NASM CPT
- Meta Marketing
- Twin Oaks CRM
Timeline
Caroline's Cannabis / Budtender
06.2022 - 06.2023
Impact Fitness Club Assistant General Manager / Operations Manager/ Sales & Personal Training Manager
08.2019 - Current
Chuck E. Cheese/ Assistant General Manager
06.2016 - 01.2018
Elementary Education/ Psychology -
Worcester State University
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