ATIYA BIAKABUTUKA

Dedicated this period to raising three children while serving in leadership and volunteer capacities requiring advanced organizational, budgeting, scheduling, communication, and project management skills.

• Coordinated complex family logistics involving academics, healthcare, athletics, travel, and scheduling.
• Planned school, church, and community events while managing volunteers and vendors.
• Managed budgets, negotiations, scheduling conflicts, and multiple competing priorities.
• Served as liaison between educators, healthcare providers, coaches, and families.

Managed sponsorship programs and experiential marketing campaigns for General Motors' Saturn and Cadillac divisions across the South Central Region.

• Managed client relationships throughout planning and execution.
• Coordinated vendors, agencies, and event partners to ensure flawless delivery.
• Oversaw multiple marketing initiatives simultaneously.
• Executed brand activations that increased consumer engagement lead generation.
• Collaborated with internal teams and clients to ensure project success.

Managed national experiential marketing programs for Frito-Lay SunChips and Innovation Summit accounts.

• Served as primary contact between clients and external partners.
• Coordinated cross-functional project teams.
• Managed event timelines and vendor relationships.
• Ensured successful execution of national promotional programs.

• Developed customized event proposals for corporate clients.
• Built client relationships resulting in repeat business.
• Coordinated event logistics across multiple departments.
• Generated new business through networking and outreach.