Audra A. Beaty
San Antonio,TX
Summary
Impacting organizations through strategic creativity and operational excellence. Committed and skilled leader, seeking to grow my ability to impact others through demonstrated professional skills, experience, and dedication. Finds purpose in crafting unique marketing strategies, all while demonstrating a commitment to teamwork and inclusion.
Overview
6
6
years of professional experience
Work History
Social Media Strategist
Buckner International
02.2024 - Current
- Increased customer engagement 20% through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Created and implemented approximately 5 impactful strategies monthly to increase company brand awareness and engagement.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Created over 50 monthly content strategies for digital media.
Founder
Genesis Media Management
01.2022 - Current
- Increased engagement over the course of the first three months by 220% on average.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Created and monitored promotional approaches to increase sales and profit levels.
Marketing and Enrollment Coordinator
San Antonio Christian School
01.2022 - 02.2024
- Created content for and maintained multiple social media marketing platforms, resulting in a 500% overall increase in engagement within the first year and a 20% increase in school enrollment
- Responsible for all photography, videography, website maintenance, internal communication and external marketing and advertising.
Director
Youth For Christ
01.2019 - 01.2022
- Designed social media, marketing collateral, and email campaigns to effectively reach a network of supporters and grow momentum and financial support for the organization
Education
Graduate Certificate - Leadership Development
Cornerstone University
Grand Rapids, MI05.2022
Bachelor of Science - Journalism
Texas Tech University
Lubbock, TX05.2019
Skills
- Social Media Management
- Hubspot
- Project Management
- Microsoft Office Suite
- Adobe Creative Suite
- Branding and Communication
- Visual storytelling
- Brand strategy
- Content scheduling
- Social Media Copywriting
- Campaign planning
- CRM Software
- Adobe InDesign
- Adobe Suite
- Audience Engagement
- Video Production & Editing
- Strategic Communications
- Influencer Marketing
- Community & External Relations
- Marketing Metrics & Reporting
Timeline
Social Media Strategist
Buckner International
02.2024 - Current
Founder
Genesis Media Management
01.2022 - Current
Marketing and Enrollment Coordinator
San Antonio Christian School
01.2022 - 02.2024
Director
Youth For Christ
01.2019 - 01.2022
Graduate Certificate - Leadership Development
Cornerstone University
Bachelor of Science - Journalism
Texas Tech University
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