Audra Birndorf
San Diego,CA
Summary
Healthcare business development leader with extensive experience in expanding referral networks and enhancing provider engagement. Skilled at developing strategic partnerships with a diverse array of stakeholders to drive revenue growth. Recognized for effective collaboration and proactive outreach that ensures seamless provider and patient experiences.
Overview
17
17
years of professional experience
Work History
Business Development Manager
Raddico MRI
12.2025 - Current
- Manage a Southern California territory focused on increasing outpatient MRI referrals and strengthening relationships with physician practices and healthcare providers.
- Develop business with orthopedic, pain management, neurology, primary care, chiropractic, physical therapy, sports medicine, podiatry, workers' compensation, and personal injury referral sources.
- Conduct consistent in-person outreach, account visits, educational meetings, and follow-up to build awareness, uncover provider needs, and generate referral opportunities.
- Created targeted account plans for new prospects and maintained regular contact with established referral partners to protect and expand business relationships.
- Collaborated with scheduling and operations teams to resolve referral barriers and enhance communication, ensuring a smooth experience for providers and patients.
- Educated physicians and office teams on imaging services, scheduling access, referral procedures, insurance participation, and patient-centered service capabilities to enhance referral processes.
- Track outreach activity, account status, next steps, and pipeline opportunities in Salesforce CRM to maintain organized territory coverage and consistent follow-through.
- Represent the organization at professional networking events, community meetings, and provider functions to increase market visibility and build long-term relationships.
Business Development Representative
South Coast Behavioral Health
08.2025 - 12.2025
- Executed daily field outreach throughout the assigned territory through provider visits, networking, educational conversations, and relationship-focused follow-up.
- Identified new referral opportunities while strengthening established accounts through responsiveness, professionalism, and consistent communication.
- Established referral partnerships with hospitals, physicians, psychiatrists, therapists, psychologists, interventionists, case managers, EAPs, and community providers to enhance patient access to services.
- Presented program services, clinical differentiators, and admissions pathways to referral partners seeking appropriate treatment options for clients and families.
- Collaborated closely with admissions to communicate referral details, support timely patient evaluations, and improve continuity from initial inquiry through placement.
- Streamlined CRM documentation, account notes, referral activity, and follow-up schedules to improve territory planning and increase leadership visibility.
- Promoted a continuum of behavioral healthcare services that included detoxification, residential treatment, partial hospitalization, and intensive outpatient programming.
- Advocated for providers, patients, and families navigating urgent behavioral health needs with empathy and integrity, fostering trust and collaboration.
Business Development Representative
Michael's House Recovery
01.2024 - 01.2025
- Managed Western Region and Southern California referral relationships for a nationally recognized behavioral healthcare and addiction treatment organization.
- Cultivated partnerships with physicians, therapists, psychiatrists, interventionists, treatment professionals, hospitals, and community-based referral sources.
- Communicated program philosophy, levels of care, admissions criteria, and clinical resources to help referral partners identify appropriate treatment options.
- Partnered with admissions and clinical teams to coordinate referral communication, facilitate patient transitions, and provide high-touch service to professionals and families.
- Maintained long-term relationships with key accounts through consistent follow-up, effective problem resolution, and ongoing education on available services.
- Expanded professional visibility by executing targeted provider outreach, engaging in networking events, conducting educational meetings, and maintaining consistent market engagement.
- Identified market opportunities and emerging referral needs to enhance territory strategy, support census growth, and strengthen organizational presence.
- Represented the organization with professionalism, discretion, and compassion in conversations involving complex clinical and family circumstances.
Business Development Representative
Virtue Recovery
01.2022 - 01.2023
- Generated new business through relationship-based outreach, professional networking, educational meetings, and consistent account development.
- Identified prospective accounts and created structured follow-up plans to boost market awareness and provider engagement.
- Presented treatment services and program resources to referral partners, helping them understand appropriate levels of care and admissions processes.
- Coordinated with admissions and leadership to streamline referral processes, ensuring timely communication and enhancing client and family experiences.
- Strengthened existing partnerships by delivering reliable service, maintaining responsiveness, and facilitating ongoing communication about program availability and referral needs.
- Maintained organized account records and outreach activity to support pipeline management and territory planning.
- Expanded referral networks with healthcare professionals, behavioral health providers, community organizations, and other strategic partners.
Director of Marketing & Business Development
Sirona Behavioral Health
01.2016 - 01.2021
- Led regional business development and marketing initiatives designed to expand referral partnerships, increase brand visibility, and support organizational growth.
- Established strategic partnerships with physicians, therapists, hospitals, behavioral health professionals, and community organizations to enhance referral network.
- Collaborated with executive leadership on market strategy, territory priorities, outreach planning, and initiatives supporting census development.
- Analyzed market feedback, competitive activity, and referral trends to uncover opportunities for engagement and drive new business development.
- Developed provider-facing presentations, relationship strategies, and educational messaging that clearly communicated program value and clinical resources.
- Mentored and supported outreach efforts by reinforcing consistent account management, professional communication, and follow-through standards.
- Partnered with admissions and clinical leadership to improve referral responsiveness, address partner concerns, and strengthen the overall referral experience.
- Networked at conferences, professional associations, and community meetings to bolster organizational visibility and market presence.
Director of Business Development & Referral Relations
AToN Center
01.2013 - 01.2016
- Directed business development and referral relations for a private-pay addiction treatment organization serving professionals, executives, and families seeking individualized care.
- Established and managed relationships with key referral sources, enhancing collaboration with physicians, psychiatrists, psychologists, therapists, interventionists, attorneys, and behavioral healthcare professionals.
- Expanded regional and national provider partnerships through targeted outreach, professional networking, educational presentations, and high-touch account management.
- Communicated clinical approach, admissions criteria, individualized programming, and service standards to referral partners, ensuring alignment with their expectations and needs.
- Worked closely with admissions and clinical leaders to coordinate referrals, maintain confidentiality, and provide responsive support throughout the placement process.
- Developed new referral opportunities and safeguarded key accounts through proactive communication, maintaining discretion, and delivering exceptional service.
- Represented the organization at industry events and professional meetings, strengthening credibility and visibility within the treatment community.
- Provided referral sources and families with timely updates, resource guidance, and dependable follow-through during complex or time-sensitive situations.
Lead Admissions Coordinator
Sovereign Health
01.2010 - 01.2013
- Led an admissions team of approximately 8-10 coordinators responsible for high-volume inquiries, pre-admission screening, family communication, and placement coordination.
- Oversaw daily admissions workflow to promote timely response, accurate documentation, effective follow-up, and a compassionate experience for prospective clients and families.
- Guided individuals and families through treatment options and admission logistics, ensuring clarity during stressful decision-making periods.
- Collaborated with executive, clinical, utilization review, finance, and business development teams to support appropriate placements and organizational census goals.
- Reinforced communication standards and documentation practices to enhance team consistency and support service-focused admissions processes.
- Maintained productive relationships with referral professionals and internal stakeholders to resolve barriers and facilitate smooth transitions into care.
- Monitored admissions activity and team performance to identify workflow needs, enhancing responsiveness and conversion.
- Balanced operational leadership with empathy, discretion, and professionalism when supporting clients and families experiencing behavioral health and substance-use crises.
Education
Fashion Institute of Design & Merchandising - Fashion Merchandising
Fashion Institute of Design & Merchandising
Los Angeles, CASan Diego HighSchool of Creative & Performing Arts
San Diego, CASkills
- Territory planning and account mapping
- CRM documentation and management
- Salesforce CRM
- Provider presentations
- Networking and event representation
- Strategic outreach
- Market Analysis
- Microsoft Office Suite
- Excel and Outlook
- Microsoft Teams and Zoom
- Google Workspace
- Relationship building
Technology And Professional Skills
- Salesforce CRM
- Microsoft Office Suite
- Excel
- Outlook
- Microsoft Teams
- Zoom
- Google Workspace
- Territory Planning
- Account Mapping
- CRM Documentation
- Provider Presentations
- Networking & Event Representation
Timeline
Business Development Manager
Raddico MRI
12.2025 - Current
Business Development Representative
South Coast Behavioral Health
08.2025 - 12.2025
Business Development Representative
Michael's House Recovery
01.2024 - 01.2025
Business Development Representative
Virtue Recovery
01.2022 - 01.2023
Director of Marketing & Business Development
Sirona Behavioral Health
01.2016 - 01.2021
Director of Business Development & Referral Relations
AToN Center
01.2013 - 01.2016
Lead Admissions Coordinator
Sovereign Health
01.2010 - 01.2013
Fashion Institute of Design & Merchandising - Fashion Merchandising
Fashion Institute of Design & Merchandising
San Diego HighSchool of Creative & Performing Arts