Audra Braddock

BUSINESS DEVELOPMENT

• Achieved financial growth through strategic planning, cost control measures, and targeted marketing efforts.
• Successfully navigated challenging economic conditions by making informed decisions that protected the business' financial stability, and as a result was able to actually grow business.
• Guaranteed and maintained a safe and hazard-free environment for guests.
• Streamlined appointment scheduling processes, improving overall efficiency and reducing wait times.
• Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
• Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.
• Increased customer satisfaction by implementing efficient business processes and providing exceptional service. ie. making appointments ahead of time, sending reminders, follow-ups to ensure satisfaction of services, overlapping appointments efficiently to provide more appointment times availability.
• Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Implemented eco-friendly hair care practices to align with organic product offerings.

CLIENT SATISFACTION AND RETENTION

• Developed and implemented individual care plans tailored to needs of each client, and provided emotional support and companionship to clients, while being entrusted to handle confidential and sensitive situations in professional matter.
• Developed and maintained strong relationships with clients including regular feedback sessions which contributed to a boost in retention rates and referrals that led to repeat business.
• Scheduled multiple, overlapping appointments in a way to maximize time and dollar, but without compromising integrity of desired results and maintaining timeliness of stylist's and guest's schedules.
• Suggested treatments and styles to suit customer appearance and fashion choices.
• Trimmed, cut, shaped, and shaped hair and hair-pieces based on customer preference.
• Communicated and set realistic expectations for client of what is possible and not possible in the outcome of their service.
• Scheduled regular follow-up appointments with clients to ensure they remained satisfied with their purchases and styling advice.
• Consulted with customers to assess needs and propose optimal solutions.
• Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
• Educated clients about products and self-maintenance for healthy hair based on needs and preferences.
• Provided excellent customer service by attentively listening to client needs and addressing concerns promptly.
• Maintained up-to-date knowledge of fashion trends and industry news, ensuring relevant styling suggestions for clients.
• Advised clients on hair maintenance and styling techniques for optimal results.
• Designed customized hairstyles to enhance client satisfaction and personal style.

MARKETING

• Expanded product/service offerings by researching market trends and identifying potential growth opportunities.
• Implemented marketing strategies to increase brand awareness and attract new customers using traditional and modern and digital methods of marketing.
• Worked a merit/reward-based marketing strategy geared to have existing clients refer new business.
• Built relationships with local businesses to work with and market to their customers and/or the local community.
• Educated customers on the benefits of the displayed products to gain retail customers.

Management

• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Planned work-related travel for myself and others with keeping within various budgets simultaneously.
• Professionally assisted dissatisfied customers and clients to help lower-level employees maintain excellent customer service.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Mentored junior stylists, fostering skill development and enhancing team performance.
• Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
• Supported reception desk, receiving phone calls, entering appointments, and collecting payments for services rendered.
• Managed all aspects of business operations, ensuring seamless service delivery and customer engagement.
• Trained and mentored new stylists on organic product usage and application methods.
• Trained and motivated employees to perform daily business functions.