AUDREY BORGATTA GALETI
Windermere,FL
Summary
Visionary marketing executive with over 15 years of experience in Fortune 500 companies, driving innovative strategies across retail, hospitality, and technology sectors. Proven track record in team leadership, digital transformation, customer experience, and revenue growth. Adept at blending traditional and digital marketing to optimize brand presence and market share.
With proven track record in managing marketing projects from inception to completion. Successfully led cross-functional teams to deliver impactful campaigns, enhancing brand visibility and market reach. Demonstrated strong strategic planning and communication skills.
Experienced with coordinating marketing initiatives and ensuring timely project delivery. Utilizes strategic planning and effective communication to drive campaign success. Track record of fostering team collaboration and achieving project milestones.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Sr. Marketing Project Manager
The Marketing Store
01.2023 - Current
- Led hospitality innovation initiatives to enhance customer service at Celebration Suites and ACO Vacation Homes
- Elevated properties from #47 to #1 on TripAdvisor; ranked 5th Best Hotel for Families in the U.S
- Designed new consumer experience models, including physical renovations, rebranding, and digital marketing strategies
- Developed and implemented LATAM-focused promotional campaigns and pricing strategies
Sr. National Project Manager (Mobile, TV, Audio, IT, Home Appliance, IoT & AI Convergence)
LG Electronics
01.2017 - 01.2023
- Spearheaded AI and IoT retail strategies, increasing market share for LG OLED to 95% in LATAM
- Designed and executed the LG EAGLES elite sales and marketing team program, improving sales force efficiency
- Led digital transformation and e-commerce integration post-pandemic, ensuring business continuity
- Implemented innovative customer journey strategies, increasing premium product sales by 30%
- Developed award-winning best practices and culture manifest for LATAM teams, recognized as #1 in LG awards for four consecutive years
Sr. Brand and Special Projects Manager
Eastman Chemicals
12.2015 - 01.2017
- Managed brand activation and trade marketing for high-tech material innovations across LATAM
- Led sustainable product innovation initiatives, showcasing cutting-edge materials at major industry events
Sr. LATAM Marketing Manager (Brand & Activation)
Samsung Electronics
01.2012 - 12.2015
- Led 360 marketing strategies across multiple product categories, positioning Samsung as LATAM's #1 brand
- Directed AI and IoT product launches, executing ATL campaigns and in-store activations
Trade & Field Marketing Manager | Marketing Coordinator | Events Supervisor
AB InBev
12.2005 - 11.2010
- Managed large-scale brand activations, including Carnaval (2M+ attendees), Skol Beats, Tomorrowland Brazil, and Stella Artois Lounge
- Designed customer loyalty programs and innovative consumer engagement strategies, driving sales and brand affinity
Education
Master's - Digital Transformation & Leadership
Conquer Business School
Bachelor’s - Law (International Trademark Specialization)
Universidade Paulista
Design & Visual Communication -
Escola Panamericana de Arte, Faculdade Impacta
Skills
- Strategic Marketing & Brand Management
- 360 Marketing & Omni-channel Strategy
- Digital Transformation & Data-Driven Decision Making
- Consumer Journey Optimization
- Customer Service & Loyalty Programs
- High-Impact Team Leadership & Training
- Event Planning & Large-Scale Operations
- Cross-functional Collaboration & Business Integration
- Budget Management & Efficiency Optimization
- AI & Digital Marketing
- Advanced Data Analytics: Power BI
- Adobe Creative Suite
- SEO & ROI Optimization
- Creative direction
- Marketing analytics
Key Projects And Achievements
- Hospitality Rebranding & Customer Experience Transformation: Led Celebration Suites & ACO Vacation Homes' turnaround, achieving top TripAdvisor ranking.
- Retail & Digital Convergence: Spearheaded LG and Samsung's in-store AI/IoT experiences, enhancing consumer engagement.
- Sales Force Transformation: Developed LG EAGLES & Samsung Connected Teams, integrating training, innovation, and sales strategy.
- Cost-Saving Initiatives: Delivered $4M+ annual savings through event and marketing process optimization.
- Crisis Management & Workforce Retention: Saved 10,000+ jobs during the pandemic by integrating online/offline sales strategies.
Additional Training And Skills
- AI & Digital Marketing (Conquer Business School)
- Design Thinking & Leadership (Stanford NovoEd)
- Product, Brand & Service Management (FGV)
- Advanced Data Analytics: Python, R, Power BI
- Adobe Creative Suite: Photoshop, Illustrator, InDesign
- SEO & ROI Optimization (Samsung Academy)
Certification
PMP - in process
Notary - Florida's Notary Association
White Belt - Six Sigma
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Native or Bilingual
Italian
Native or Bilingual
Timeline
Sr. Marketing Project Manager
The Marketing Store
01.2023 - Current
Sr. National Project Manager (Mobile, TV, Audio, IT, Home Appliance, IoT & AI Convergence)
LG Electronics
01.2017 - 01.2023
Sr. Brand and Special Projects Manager
Eastman Chemicals
12.2015 - 01.2017
Sr. LATAM Marketing Manager (Brand & Activation)
Samsung Electronics
01.2012 - 12.2015
Trade & Field Marketing Manager | Marketing Coordinator | Events Supervisor
AB InBev
12.2005 - 11.2010
Bachelor’s - Law (International Trademark Specialization)
Universidade Paulista
Design & Visual Communication -
Escola Panamericana de Arte, Faculdade Impacta
Master's - Digital Transformation & Leadership
Conquer Business School
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