Audrey Fairbairn
Endwell
Summary
Digital Marketing Specialist operating at the executive level, recognized for driving measurable growth in high-stakes, rapidly evolving environments. Combines analytical rigor with creative problem-solving to turn shifting priorities into strategic opportunities. Proven ability to lead across functions, optimize performance at scale, and deliver business-critical outcomes under tight timelines and pressure.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Matthews Auto Group
Vestal
04.2022 - Current
- Worked closely with executive management to implement strategic communications plans and marketing initiatives.
- Managed social media accounts to enhance brand presence and engagement.
- Conducted market research to identify customer trends and preferences.
- Monitored online reviews and feedback to maintain positive brand reputation.
- Created content for websites, blogs, social media platforms, and online advertising.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Audited and optimized websites to verify proper performance, visibility and accessibility.
Marketing Assistant
Matthews Auto Group
Vestal
05.2020 - Current
- Provided administrative support to the Marketing Director on a daily basis.
- Organized photo shoots related to product launches or special promotions when necessary.
- Worked with cross-functional teams to achieve goals.
- Communicated with internal departments to facilitate timely payment approvals.
- Kept accounts receivable tracking database current with relevant client information, collection, and billing progress and program changes.
- Managed annual marketing budget, ensuring effective allocation of resources and cost efficiency.
- Mentored junior team members, providing guidance on best practices in marketing strategies.
Education
Associate of Science - Criminal Justice
Suny Broome
Binghamton05.2017
Skills
- Digital analytics
- Social media management
- Content creation
- Team collaboration
- Market research
- Campaign management
- Project planning
- Promotional planning
- Google analytics
- Google Ads
- Google my business management
- Facebook ads management
Certification
- Google Analytics Certification- Skillshop
- Get to Know Advertising with Google- Skillshop
- Google AI Essentials- Google
- Google Ads Search Certification- Skillshop
- Certified Personal Trainer- (ISSA) International Sports Sciences Association
Timeline
Digital Marketing Specialist
Matthews Auto Group
04.2022 - Current
Marketing Assistant
Matthews Auto Group
05.2020 - Current
Associate of Science - Criminal Justice
Suny Broome