Audrey Hayes
Summary
Strategic brand marketer with 6+ years of experience building campaigns that connect emotionally, perform commercially, and grow community across digital and experiential touchpoints. I currently lead multi-channel marketing efforts at American Tombow, where I've increased product launch engagement by 47%, scaled an influencer team of 50+ creators, and helped evolve the brand's voice to resonate with a design-forward, lifestyle-driven audience. I translate customer insights into actionable strategy—balancing storytelling, performance data, and cross-functional execution to elevate brand equity. With deep experience in influencer marketing, content development, and brand activations, I'm ready to step into a senior role where I can lead with vision, voice, and impact.
Overview
11
11
years of professional experience
Work History
Communications and Marketing Specialist
American Tombow, Inc.
01.2025 - Current
- Led 360° brand campaigns across social, influencer, and PR channels, increasing product launch engagement by 47% YoY .
- Managed influencer strategy for 50+ creators, achieving a 3.4x ROI on paid partnerships and boosting referral traffic by 28% .
- Developed campaign briefs and timelines in collaboration with Creative, Digital, and Product teams to ensure consistent execution across all channels.
- Created and distributed press releases resulting in coverage from 15+ top-tier media outlets and a 22% lift in branded search volume .
- Executed community engagement initiatives (giveaways, sampling, cross-promotions), growing social following by 18% in 4 months .
- Represented Tombow at major industry events like NAMTA, securing 5 new strategic media relationships and increased visibility among target retailers.
- Managed a team of 10+ contractors, increasing output efficiency by 35% while maintaining on-brand quality and deadlines.
Social Media Coordinator
American Tombow, Inc.
07.2023 - 01.2025
- Awarded Q1 2024 Employee of the Quarter for successfully launching a multi-platform campaign that drove a 63% MoM increase in engagement .
- Designed and implemented monthly content calendars across OESP channels, resulting in consistent 15–20% monthly growth in impressions .
- Launched Tombow's first collegiate Brand Ambassador Program, expanding university presence by 30% in 6 months .
- Managed influencer programs that led to a 35% increase in user-generated content and contributed to a 19% rise in follower growth .
- Authored marketing copy and press releases supporting 10+ seasonal and evergreen campaigns; content reuse rate increased by 40% .
- Supported cross-functional B2B campaigns that contributed to a 12% lift in seasonal sell-through across key retail accounts, including Michaels and Hobby Lobby.
- Recruited and trained a 10-person contractor team, improving overall content delivery rate by 42% through streamlined onboarding and task delegation.
Marketing Contributor
Bluebird Patch - Lifestyle Blog
04.2014 - 12.2023
- Supported content creation and social media during high school and college, contributing to blog posts and managing the teen-focused Instagram account.
- Attended brand events and PR functions with the founding editor, gaining early exposure to influencer marketing and community engagement.
- Assisted in seasonal campaign planning, giveaways, and community polls to engage a niche audience of moms and Gen Z readers.
Assistant Events Coordinator
Casas De Suenos Old Town Historic Inn
07.2021 - 09.2022
- Supported the planning and execution of 70+ weddings and events, managing timelines, guest coordination, and day-of logistics.
- Worked closely with venue managers and clients to deliver seamless brand-aligned experiences that met client expectations and reflected the venue's aesthetic.
- Facilitated real-time changes (250+ layout and schedule adjustments) to ensure events stayed on track and stress-free.
- Assisted with styling, décor, and vendor setup to enhance the visual experience and guest satisfaction.
- Participated in client consultations and walkthrough, gaining firsthand experience in experiential storytelling and customer touchpoints.
Vice President of Public Relations and Marketing
Alpha Chi Omega at University of New Mexico
11.2019 - 09.2020
- Led the development and execution of 10 targeted social media campaigns, resulting in a 50% boost in digital engagement and a 20% increase in event attendance .
- Coordinated and promoted 5 on-campus and 10 virtual events , receiving a 100% university approval rate and driving 25% higher student participation .
- Streamlined digital asset and content management workflows, reducing errors by 40% and increasing team efficiency by 30% .
- Collaborated with chapter leadership to ensure consistent messaging, brand alignment, and timely communications across internal and external channels.
Assistant Vice President of Public Relations
Alpha Chi Omega at the University of New Mexico
01.2019 - 11.2019
- Supported brand marketing and communications strategy, assisting in the development of visual and written content for recruitment, philanthropy events, and social initiatives.
- Built foundational PR and social processes still used by the chapter today, helping create a more cohesive digital presence.
Education
Bachelor of Arts - Pursued in Communications
University of New Mexico
Albuquerque, NM01-2020
Skills
- Integrated Marketing Strategy
- Brand Campaign Development
- Influencer & Community Marketing
- Content & Messaging Strategy
- Cross-Functional Collaboration
- Public Relations & Press Outreach
- Event & Activation Support
- Customer Insights & Persona Development
- Social Media Management
- KPI Reporting & Performance Analysis
- Team & Contractor Management
- Project Planning & Execution
Accomplishments
- Increased product launch engagement by 47% at American Tombow
- Managed 50+ influencers in national campaigns
- Named Q1 2024 Employee of the Quarter (Tombow)
- Executed 70+ branded events with 5-star feedback
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Communications and Marketing Specialist
American Tombow, Inc.
01.2025 - Current
Social Media Coordinator
American Tombow, Inc.
07.2023 - 01.2025
Assistant Events Coordinator
Casas De Suenos Old Town Historic Inn
07.2021 - 09.2022
Vice President of Public Relations and Marketing
Alpha Chi Omega at University of New Mexico
11.2019 - 09.2020
Assistant Vice President of Public Relations
Alpha Chi Omega at the University of New Mexico
01.2019 - 11.2019
Marketing Contributor
Bluebird Patch - Lifestyle Blog
04.2014 - 12.2023
Bachelor of Arts - Pursued in Communications
University of New Mexico
Similar Profiles
Jian GaoJian Gao
Data Analyst Intern at American Association Of Port Authorities AmericanData Analyst Intern at American Association Of Port Authorities American
Lisa DeVingoLisa DeVingo
Account Supervisor & Chef, Grab and GO Department at American Food Vendors dba American Fine DiningAccount Supervisor & Chef, Grab and GO Department at American Food Vendors dba American Fine Dining
MALLORY SEALEYMALLORY SEALEY
Community Development Director at American Heart Associaion, American Stroke AssociationCommunity Development Director at American Heart Associaion, American Stroke Association
Oscar NunezOscar Nunez
Communications and Marketing Specialist at Villa ComunitariaCommunications and Marketing Specialist at Villa Comunitaria
Brittany ToubiaBrittany Toubia
Communications and Marketing Specialist at KBRCommunications and Marketing Specialist at KBR