Audrey Miller
Frisco,TX
Summary
Over 15 years of progressive accountability coaching and developing talent, transforming retail operations to drive both top and bottom-line exponential growth, and delivering impactful executive leadership to drive performance. Established track record of cultivating respect and trust through transparent communication with leaders, colleagues, and associates, facilitating accountability throughout multiple levels of organization. Skilled at engaging consumers and employees to drive retention and loyalty, cultivating positive and productive workplace cultures, and optimizing the retail experience through the provision of outstanding service. Bilingual communication skills in English and Spanish.
Overview
22
22
years of professional experience
Work History
Senior Vice President of Retail
Williams-Sonoma, Inc.
01.2004 - Current
- Promoted multiple times throughout tenure, with accountability up of to $683M in revenue, with 12 direct reports, and an indirect team of 3500 associates across 206 stores, ensuring the provision of exceptional and consistent customer service to drive profitability and performance.
- Defined hiring initiatives to diversify teams and develop a dynamic of inclusion to attract and retain customers.
- Directed teams to achieve historical eight-year comps, driving sales growth of +69.7% and expanding store count by 70% while evolving brand culture.
- Created a people-first culture championing forward movement and offering coaching and development opportunities.
- Exceeded expectations with an operating contribution of 20% year-over-year while opening an average of 12 stores each year.
- Strengthened all Williams-Sonoma brands with top talent promoting 14 general managers to district managers and three district managers to regional vice presidents.
- Transformed underperforming brand to exceed forecasted financials across historically low-sales seasons to generate positive cash flow.
- Turned around West Elm Stores from zero profit and a store closure trend to profitability within the first year in role by creating profit and loss budgets for all locations and holding accountability calls to drive local process ownership and goal attainment.
- Achieved positive comp sales growth and beat operating contribution of +20% while opening between eight and 12 stores annually for eight consecutive years; directed and self-funded new store openings from 35 to 100 by driving profitability and expanding brand reach.
- Directed stores to implement 'strategic zoning' initiative, resulting in 15% increase in bedding, ranking as #1 for new customer acquisition, and driving sales across additional store zones, enabling employees to meet and exceed key performance indicators.
- Restructured organizational strategy to focus teams on a culture of accountability, incorporating defined sales-per-hour goals and implementing incentive plans to drive individual and team revenue.
- Due to new strategy, achieved highest sales-per-hour across all brands within company.
- Grew sales per hour 11% year over year by clearly defining associate expectations and adjusting scheduling based upon performance.
- Empowered teams through the Shopkeeper Program, allowing local leaders to shape in-store assortment and customer engagement strategies.
- Developed hiring model to increase part-time associates' hours, improving product knowledge and customer service quality, leading to higher sales efficiency and enhanced associate engagement and retention.
- Reduced staff turnover by 20%, contained labor costs to 9% of sales, and delivered under payroll budget annually by developing talent and improving internal systems to drive performance.
- Spearheaded in-home designer business from zero at startup to $150M in 2017; program currently delivers 30% of corporate sales.
- Opened the first West Elm store in the U.K. and recruited local talent.
- Reduced inventory shrinkage from 0.8 to 0.1 to provide the best inventory results across all brands.
District Manager
Pottery Barn Company
Dallas, TX
01.2004 - 01.2010
- Directed eight stores throughout Dallas region, with accountability over eight direct reports, 12 store managers, and over 40 associates.
- Oversaw profit and loss for district generating $30M+ in sales volume.
- Created strategies and implemented process improvements to transform previously underperforming business.
- Drove efficiency across stores by implementing process improvements, allocating accountability, developing leadership, and driving revenue growth through enhanced sales.
- Developed upcoming District Manager in support of succession planning prior to promotion.
- Designed and facilitated training program, enhancing skills and knowledge of district managers across the organization.
- Optimized business strategy, achieving #1 ranking in comparables and driving year-over-year growth while maintaining payroll under budget.
- Selected to open pioneer store location in Puerto Rico, with oversight of facilities, operational expenses, sales programs, vendor selection and management, hiring/training/developing local staff, and delivering concept to execution strategy for inventory movement, sales and revenue objectives, and product storage and capacity.
- Achieved best-in-class performance recognition throughout region.
Education
Bachelor of Arts - Business
University of Puerto Rico
Associate of Arts - Fashion Merchandising
Fashion Careers of California
Skills
- Strategic Planning and Execution
- Operational Leadership
- Change Management
- Opening New Retail Locations
- Program Launches
- Continuous Process Improvements
- Multi-Unit Profit & Loss Accountability
- Controlling Expenses
- Building and Managing High Performing Teams
- Field Training and Support
- Cultivating Strategic Partnerships
Select Accomplishments
- Selected to provide executive leadership to multi-unit regions and districts, with over 100 locations, delivering operational excellence, improving team performance, providing analytical financial management, and optimizing merchandising strategies and brand positioning to drive revenue and market share.
- Cultivates meaningful and productive corporate partnerships focused on teamwork, quality of service, and bottom-line profitability, with success building teams, and directing, developing, retaining, and promoting top talent.
- Creative and motivational, with the ability to overcome challenges, delivering impactful results against historical trends to evolve brands in alignment with corporate vision and strategy.
- Two-time winner of The People first Award; three-time nominee and finalist for Howard Lester Award.
Previous Experience
- District Manager, Pottery Barn Company, West Florida District
- General Manager, Pottery Barn Company, Tampa, FL
Timeline
Senior Vice President of Retail
Williams-Sonoma, Inc.
01.2004 - Current
District Manager
Pottery Barn Company
01.2004 - 01.2010
Bachelor of Arts - Business
University of Puerto Rico
Associate of Arts - Fashion Merchandising
Fashion Careers of California