Aurea Santiago
New York,NY
Summary
Dynamic Clothing Store Manager with 20+ years of experience in driving revenue growth, enhancing customer satisfaction, and optimizing store operations. Proven expertise in implementing effective sales strategies and fostering a collaborative team environment.
Overview
29
29
years of professional experience
Work History
Clothing Store Manager
Johnny Was
New York, NY
09.2019 - Current
- Clothing store manager in two different stores for over 20 years.
- Implemented sales strategies that increased store revenue.
- Updating daily, weekly and monthly friedman.
- Analyzed sales data to identify trends, adjusting product offerings to meet customer preferences.
- Coordinated staff schedules to ensure adequate coverage during peak hours, improving operational efficiency.
- Oversaw daily operations, ensuring compliance with company policies and maintaining high store standards.
- Addressed customer complaints promptly, ensuring resolution and minimizing negative impact on the business.
- Enhanced store appearance by regularly updating displays, arranging merchandise, and maintaining cleanliness.
- Approve employees time card weekly.
- Organizing RTV [Return to vendor] when company requires.
- Conducted regular audits of inventory levels to minimize shrinkage losses and maintain optimal stock availability.
- Updating visual to company standards every moth.
- Developed a loyal customer base with personalized shopping experiences and tailored recommendations.
- Implemented loss prevention measures to reduce theft incidents within the store significantly.
- Utilized data-driven decision-making processes to optimize staffing levels during peak hours for maximized sales potential.
- Championed diversity initiatives within the workplace culture, resulting in an inclusive environment attracting top talent from various backgrounds.
- Resolved conflicts among employees effectively by mediating discussions that fostered understanding between parties.
- Utilizing different POS, currently usig KWI.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
Sales Associate
Emmelle Clothing Boutique
New York, NY
01.2013 - 05.2019
- Delivered exceptional customer service, enhancing client satisfaction and loyalty.
- Assisted in inventory management, ensuring accurate stock levels and timely replenishment.
- Collaborated with team members to create visually appealing merchandise displays.
- Conducted sales transactions efficiently using point-of-sale systems, improving checkout speed.
- Maintained a clean and organized store environment, contributing to positive shopping experiences.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Prepared merchandise for sales floor by pricing or tagging.
- Solved customer challenges by offering relevant products and services.
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
Bridal Boutique Manager
Best Bridal
New York, NY
06.1997 - 12.2012
- Led boutique operations, enhancing customer experience through personalized service and product knowledge.
- Developed and implemented marketing strategies to increase brand awareness and drive sales growth.
- Trained and mentored staff in sales techniques, inventory management, and customer service best practices.
- Oversaw inventory management, ensuring optimal stock levels and timely replenishment of merchandise.
- Cultivated strong relationships with vendors to negotiate favorable terms and streamline supply chain processes.
- Executed visual merchandising strategies that improved store layout, increasing foot traffic and customer engagement.
- Created comfortable and inviting boutique environment to make customers feel welcomed and happy to make purchases.
- Empowered customers to make informed decisions by educating on product and service offerings and current industry trends.
- Traveling different states for bridal conventions, like FL and Las Vegas, to mention some of them.
- Collaborated with buyers to select seasonal inventory aligned with current fashion trends and customer preferences.
Education
High School Diploma -
York College
Jamaica, New York, NYSkills
- Store operations
- Brand awareness
- Store maintenance
- Positive attitude
- Teamwork
- Problem-solving
- Time management
- Attention to detail
- Reliability
- Computer skills
- Organizational skills
- Bilingual- Spanish and English
Accomplishments
- Being promoted from sales Associate to manager in two different stores.
- Resolved clothing product issue through my experience as a seamstress.
- Supervised team of four staff members.
- Obtaining a invention patent.
- Learning a second language.
Languages
Spanish
Native or Bilingual
Interests
- Sharing travel tips, recommendations, and insights with fellow enthusiasts
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- Adventure Travel
Timeline
Clothing Store Manager
Johnny Was
09.2019 - Current
Sales Associate
Emmelle Clothing Boutique
01.2013 - 05.2019
Bridal Boutique Manager
Best Bridal
06.1997 - 12.2012
High School Diploma -
York College