AUSTIN PRATTE
Saratoga Springs
Summary
Results-driven marketing professional with over four years of experience managing end-to-end email, SMS, and push campaigns for Cozy Earth, a leading nine-figure Shopify DTC brand. Achieved 25x growth in owned audience while significantly enhancing customer retention. Expertise in overseeing membership, affiliate, and subscription programs, leveraging data-driven insights to optimize performance and drive engagement. Passionate about real food, fitness, and holistic well-being, offering a unique perspective on health-conscious marketing strategies.
Overview
4
4
years of professional experience
Work History
Retention Marketing Lead
Cozy Earth & Fount Society
Lehi, UT
05.2022 - Current
- Grew the email list from 200K to 5M active subscribers and SMS from 40K to 1M.
- Returning-customer rate up from 43% to 48% while the customer base grew 4.5x. Customers now average 3 orders, up from ~2.4.
- Executed upsell, cross-sell, and winback campaigns; collaborated with CX to identify retention issues and implement solutions.
- Launched and managed Cozy Earth membership program; oversee Superliliate affiliate program and subscription retention for Fount Society.
- Own email, SMS, and push for both brands: strategy, campaign calendar, flows, segmentation, QA, and reporting.
- Four years of continuous A/B and multivariate testing across campaigns, flows, and on-site overlays.
- Built AI workflows for briefs, calendar planning, reporting, and project management, reducing manual work in the program.
- Keep deliverability healthy and everything compliant (CAN-SPAM, TCPA, GDPR) at 5M+ subscriber scale.
- UT (promoted from Specialist, 2024)
Marketing Intern, Customer Experience Team Lead
Cozy Earth
Vineyard, UT
02.2022 - 05.2022
- Led a team of 15 interns across CX operations and marketing projects.
- Conducted market research to identify emerging trends and consumer preferences.
- Collaborated with cross-functional teams to streamline marketing campaigns and initiatives.
Education
B.S. - Business Management, International Business Concentration
Utah Valley University
Orem, UT12-2024
Skills
- Attentive
- Klaviyo
- Shopify tools
- Email, SMS & Push Programs
- Affiliate Program Management
- Membership Programs
- Susbcription Tools
- Data Visualization Tools
- Marketing Analytics
- Customer Review Management
- Customer Journey Mapping
- Product Experience Management
- Segmentation & Personalization
- A/B Testing Always
- LTV & Retention Analytics
- Compliance regulations
Languages
Japanese
Timeline
Retention Marketing Lead
Cozy Earth & Fount Society
05.2022 - Current
Marketing Intern, Customer Experience Team Lead
Cozy Earth
02.2022 - 05.2022
B.S. - Business Management, International Business Concentration
Utah Valley University