Experienced producer with expertise in project management and creative problem-solving. Skilled in project coordination, ad production and trend analysis. Focused on creating engaging and meaningful content for clients.
Overview
7
7
years of professional experience
Work History
Creative Producer
Shinesty
01.2022 - Current
Managed acquisition and production of UGC content
Launched TikTok advertising program.
Copy writing + scripting for high impact video assets.
Direction for photo and video shoots.
Ideated and storyboarded annual winter print catalog.
Digital Product Manager
Shinesty
08.2020 - 01.2022
Led redesign + rebuild of new subscription software.
Developed business cases for technical initiatives.
Managed rollout of key conversion funnel
Senior Growth Marketer
Shinesty
02.2019 - 08.2020
Managed copywriting team for long form copy initiatives.
Managed community outreach and back-linking team.
Launched and managed scholarship program.
Growth Marketing Coordinator
Shinesty
08.2017 - 02.2019
Launched influencer marketing program.
Launched organic marketing program.
Grew organic conversion rate by 38% in first year.
Marketing Intern
Shinesty
06.2017 - 08.2017
Copywriting and creative production for organic social.