Autumn Child
Houston,TX
Summary
Accomplished Senior Director of Marketing at Landry’s, Inc., adept in leveraging data-driven decision-making and creative direction to significantly enhance brand visibility. Spearheaded innovative campaigns, achieving substantial market growth. Excelled in mentoring teams and forging strategic partnerships, showcasing exceptional leadership and operational management skills.
Overview
19
19
years of professional experience
Work History
Senior Director of Marketing
Landry’s, Inc.
Houston, TX
04.2011 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns for over 65 brands and over 600 restaurants, including international.
- Managed multi-million-dollar budgets, ensuring cost-effective allocation of resources across all marketing channels.
- Evaluated market trends to identify new opportunities for growth and expansion.
- Enhanced customer engagement with targeted email, digital, TV, influencer and social media strategies.
- Implemented data-driven decisions to optimize marketing efforts, maximizing return on investment.
- Collaborated with national sales team to align goals and objectives, increasing revenue potential.
- Led cross-functional teams to execute successful product launches and promotions.
- Streamlined marketing processes for improved efficiency and reduced costs.
- Expanded market reach by developing partnerships with complementary brands.
- Spearheaded initiatives to refine target audience segmentation, resulting in more tailored messaging and increased conversion rates.
- Boosted customer loyalty through the development of targeted promotions, incentives, and rewards programs through a program of over 2 million members.
- Drove revenue growth by identifying new market opportunities and launching successful product lines.
- Improved overall company reputation, managing public relations efforts and crafting compelling brand narratives.
- Oversaw 35 person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
Marketing and Advertising Manager
Little Caesars Pizza
Houston, TX
11.2008 - 04.2011
- Negotiated favorable contracts with media partners for more cost-effective ad placements, achieving significant budget savings.
- Designed visually appealing promotional materials that effectively communicated brand messaging and value propositions.
- Organized impactful promotional events that generated positive buzz around products or services offered by the company.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased market share.
- Utilized e-mail, social media, radio and TV to highlight products and services.
National Account Manager
Valassis
Houston, TX
08.2005 - 04.2008
- Created and presented media and advertising packages to prospective customers.
- Helped customers in determining design and layout of sold and spec ads.
- Negotiated contracts with vendors and partners, maximizing value for both the agency and clients.
- Enhanced brand awareness for clients through targeted advertising placements across various media platforms.
Education
Bachelor Of Business Administration - Marketing
Texas State University
San Marcos, TX05.2005
Skills
- Data-driven decision-making
- CRM Management
- Creative Direction
- Content Strategy
- Marketing Analytics
- Media Planning
- Partnership Development
- Influencer Marketing
- Customer Segmentation
- Competitive Analysis
- Advertising Campaigns
- Mobile marketing
- International Marketing
- Content Creation
- Operations Management
- Staff Management
- Public Relations
Affiliations
Greater Houston Restaurant Association Board Member
Timeline
Senior Director of Marketing
Landry’s, Inc.
04.2011 - Current
Marketing and Advertising Manager
Little Caesars Pizza
11.2008 - 04.2011
National Account Manager
Valassis
08.2005 - 04.2008
Bachelor Of Business Administration - Marketing
Texas State University