Tiffany Walters

Senior Director of Marketing

Greystar

Austin

10.2019 - Current

Lead team of five dynamic marketing professionals dedicated to serving and supporting 128 unweighted assets across the Austin metro and cenral Texas markets.
Coach and develop team members by focusing on expanding marketing IQ in tandem with developing core competencies to enhance confidence and success in their role.
Analize property performance data against budget, market trends and client expectations to identify strategies for optimization.
Play a pivotal role as an inaugural member of the marketing advisory board, influencing key marketing strategies and decisions that impact the way we do business.
Invited to contribute insights to the Greystar Brand SteerCo, assessing the influence of national B2C initiatives on our third-party business line.
Nominated and am in year two of membership to the OPT team and prior member of T.O.P. committee.
Gained buy in across both national and regional leadership teams and led the strategic planning and execution of a 90-day 'Live Greystar Texas' campaign in collaboration with iHeart Media, achieving over 12M impressions through multi-channel marketing efforts.
Dedicated to increasing focus on cross-regional collaboration for shared clients and equity partners with a goal of creating effeciences, consistencies and improving quality of service and experience we provide.
Coordinated the first of three marketing meetings, uniting Texas and Midwest teams to enhance cross-regional collaboration and have helped champion the value of reviving this event which will be hosted in Austin later this year.
Collaborate on 3.0 sub-committees to enhance efficiencies in business planning and reporting, driving product and service adoption.
Cultivated partner relationships by contributing to the preferred partner program and led the Marketing Masters sponsorship committee, resulting in sponsorship funds growing to more than $645k for our 2023-2024 event.
Co-Chair our regional Community Service committee and represent our region as a Greystar Gives Back Ambassador ensuring alignment with our Pillars of Excellence.