Ava Leoncavallo
New York,NY
Summary
Creative Producer and Brand Experience Leader with 8+ years of experience developing scalable creative systems for global brands and cultural institutions. Currently shaping branding and platform experiences at Morphus, bridging cultural narrative with cohesive execution across content and partnerships.
Overview
13
13
years of professional experience
Work History
Brand Strategist
Morphus
New York, New York
01.2025 - Current
- Collaborated with Global Head of Sales to shape and deliver Morphus brand experience across NYC showroom, client visits, and partner activations, ensuring brand consistency and premium execution.
- Lead brand content direction for Morphus.io social channels, defining voice, tone, and visual language in collaboration with internal and external creatives.
- Translate Morphus’ product vision into experiential storytelling, aligning content, events, and partnerships with brand strategy and growth objectives.
- Executed trade shows, showroom programming, and off-site activations, enhancing brand visibility and partner confidence during key growth moments.
- Managed events for showroom experiences, client demos, and industry gatherings, establishing Morphus as a category-defining platform.
- Coordinate influencer and creator collaborations to expand cultural reach, deepen engagement, and position Morphus at the intersection of technology, wellness, and design.
- Own CRM and sales operations infrastructure, supporting pipeline visibility and enabling smoother client journeys from first touchpoint to on-site experience.
Founder / Music Director / Composer
A Portal To Jump Through
New York, New York
01.2018 - Current
- Lead music strategy and supervision for global brand, fashion, and cultural clients, collaborating closely with creative teams, agencies, and directors to deliver music-driven campaigns aligned with brand vision and creative briefs.
- Curated and commissioned music across genres and eras, delivering tailored recommendations that enhanced narrative and emotional impact for diverse audiences.
- Oversee end-to-end music licensing, including rights research, negotiations, deal memos, and clearances with major labels, publishers, managers, and independent rights holders worldwide.
- Advised clients on licensing structures, costs, union considerations (SAG-AFTRA, AFM), and risk mitigation, ensuring compliant and efficient execution of music projects.
- Manage operational workflows including budgeting, billing, PO processing, and financial tracking across campaigns.
- Tracked emerging music and cultural trends to identify opportunities for innovative sound-led brand storytelling, driving creative strategies for client campaigns.
Creator Support
Spotify
Cambridge, UK
09.2018 - 10.2019
- Enhanced visibility for emerging creators, ensured accurate catalog delivery, and streamlined communication among Spotify’s internal teams and artist representatives.
- Collaborated with artists, labels, and management teams to resolve distribution, metadata, and publishing issues effectively.
- Analyzed artist discovery tools, algorithmic playlisting, and platform user behavior to inform strategies for creator support.
Project Coordinator
Milk Studios Los Angeles
Los Angeles, California
01.2014 - 12.2014
- Coordinated scheduling, production logistics, and brand campaign execution across fashion, photography, and art projects.
- Facilitated communication among creative departments, talent, and external vendors to ensure project alignment.
- Facilitated communication between team members and stakeholders to streamline project workflows.
- Guided and supported team members throughout project lifecycles to enhance collaboration and clarity.
- Supported CRM tracking, event planning, and day-to-day production needs within a fast-paced creative studio environment.
- Allocated resources for project needs to support various project needs and priorities.
- Organized meetings, prepared agendas, and documented meeting notes for team discussions.
Studio Intern
Eleven Sound
Los Angeles, California
06.2013 - 08.2013
- Organized Foley and effects libraries to enhance sound quality during mix sessions for film and advertising projects.
- Supported post-production sound teams by managing assets, editing dialogue, and preparing sound design materials.
- Developed technical and organizational workflows that streamlined processes for future projects.
Education
Certificate - Institute For Women's Entrepreneurship
Cornell University
Ithaca03-2024
Bachelor of Arts - Sound Engineering
Point Blank
London England07-2017
Skills
- Brand strategy and creative direction
- Content creation and marketing automation
- CRM and client relationship management
- Event planning and influencer coordination
- Marketing analytics and trend analysis
- Project management and agency management
- Advertising campaigns and sponsorship negotiation
Languages
English
Native/ Bilingual
Spanish
Professional
Accomplishments
Red Bull Music Academy 2015 Alumni
Timeline
Brand Strategist
Morphus
01.2025 - Current
Creator Support
Spotify
09.2018 - 10.2019
Founder / Music Director / Composer
A Portal To Jump Through
01.2018 - Current
Project Coordinator
Milk Studios Los Angeles
01.2014 - 12.2014
Studio Intern
Eleven Sound
06.2013 - 08.2013
Certificate - Institute For Women's Entrepreneurship
Cornell University
Bachelor of Arts - Sound Engineering
Point Blank