AVA PATTON
San Diego,CA
Summary
Experienced Account Manager and Coordinator of Events with a demonstrated history of working in both the Corporate and Special Events industry. Skilled in Marketing, Corporate Event Operations, Beverage Industry Knowledge, Special Event Sales, and Experiential Design. Client-focused Operations Professional with a problem solving mindset and flair for seamless program execution. Expert in all facets of event planning with success in controlling costs through strategic negotiations with vendors, suppliers and venues. Adept in executing and managing multiple large scale programs at once while achieving positive client satisfaction.
Overview
3
3
years of professional experience
Work History
Account Manager
Hello! California Desination Management
11.2023 - Current
- Manager of large-scale programs for corporate organizations attending conferences, incentive trips, and meetings in Southern California.
- Managed logistics for large-scale events, resulting in seamless execution and positive attendee feedback.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Oversaw logistics for over 50 multi-day events, including accommodations, travel, transportation, and scheduling.
- Coordinated cross-functional event staff teams to ensure successful implementation of event strategies.
- Increased overall client satisfaction through consistent communication and proactive problem-solving throughout the planning process.
- Established strong relationships with key stakeholders including clients, vendors, venues, and local authorities.
- Utilized job-related software to create standard guidelines, calendars and budgets for each event.
Events Coordinator
Cutwater
07.2022 - Current
- Designer and executor of brand sponsored activations across the United States for the nations leading canned cocktail brand owned by Anheuser Busch
- Member of Marketing Department as well as California Commercial Team for Cutwater Spirits
- Examples of executed events are The Cutwater Pacific Coast Sportfishing Show, Lollapalooza Chicago, and Cutwater Tiki Bash
- Large amount of collaboration with the CA Sales Team to both strengthen and maintain account relations
- Leader of account visits and on site experiential activations at both on and off premise accounts
- Lead coordinator of product donations to non profit charities and organizations
- In charge of administrative duties such as budget management, tracking Cutwater sponsored donations, managing Cutwater Commercial vehicles, and being a main point of contact for events within the Cutwater Tasting Room and Kitchen
- In charge of managing events budgets through MS Excel for both small and large scale events
- Additionally, manager of expenditure tracking for the Cutwater Events team.
Accountant Assistant
Marlin C. Peterson CPA
02.2022 - 06.2022
- Provided administrative support to the Accounting firm of Marlin C
- Peterson CPA
- Approved and paid invoices before deadlines, corresponding with vendors within 1 business day about issues or discrepancies
- Verified the accuracy and completeness of invoices and researched invoice discrepancies
- Systematized and overhauled filing systems of paper and electronic documents
- Organized corporate documents for owners, superintendents, and industry partners
- Entered vendor and client data into Microsoft Excel and validated information following specified guidelines.
Event Manager
The White Barn- Edna Valley
06.2021 - 06.2022
- Manager and supervisor of a luxury private events venue in Edna Valley where high profile weddings, fundraisers, and other special events are held
- Primary social media manager for all White Barn social media platforms
- Curated daily content on Instagram, Facebook, TikTok, and Pinterest
- Worked closely with Director of Events to optimize the content calendar and increase engagement on all platforms through interactive ads and posts
- Responsible for majority of vendor communication and landscape management
- Coordinated and facilitated weekly site tours with potential venue clients to market the property to guests in person
- Analyzed venue pricing packages and created spreadsheets calculating future pricing based off competitive analysis
- Assisted Wedding and Event Coordinators during events through set up and strike to ensure the property remained pristine while the event ran seamlessly.
Education
B.S. - Experience Industry Management
California Polytechnic State University- San Luis Obispo
San Luis Obispo, CA06.2022
Skills
- Strategic Event Planning
- Cvent
- Social Tables
- Meeting Coordination
- Travel Arrangements
- Budget Management
- Administrative Organization
- Scheduling and Timelines
- On-site Execution
- Instagram, Facebook, Twitter, TikTok, Youtube
- Microsoft Office
- Vendor Negotiation
- Data analytics
Websites
Timeline
Account Manager
Hello! California Desination Management
11.2023 - Current
Events Coordinator
Cutwater
07.2022 - Current
Accountant Assistant
Marlin C. Peterson CPA
02.2022 - 06.2022
Event Manager
The White Barn- Edna Valley
06.2021 - 06.2022
B.S. - Experience Industry Management
California Polytechnic State University- San Luis Obispo