Kate Lynde
Chelmsford,MA
Summary
Experiential marketing executive with 20+ years leading global, revenue-generating event portfolios and strategic partnerships for high-growth B2B organizations. Proven track record of influencing $100M+ pipeline through integrated field, sponsorship, and flagship event strategies. Expert in designing immersive brand experiences that accelerate demand generation, deepen customer loyalty, and drive measurable business outcomes. Skilled in cross-functional leadership, multi-million-dollar budget oversight, and execution of complex global initiatives. Certified Meeting Professional (CMP)
Overview
22
22
years of professional experience
1
1
Certification
Work History
Senior Manager, Global Event Strategy
Auctane/ShipStation
04.2025 - Current
- Contributed to marketing leadership strategy, shaping a global event portfolio aligned to revenue growth and demand generation objectives.
- Owned strategy and execution for Tier 1 industry events and executive engagement programs across multiple brands, driving pipeline influence and market positioning.
- Designed scalable event frameworks and global playbooks to standardize planning, measurement, and ROI reporting across regions.
- Partnered with sales leadership to integrate events into pipeline acceleration strategies, increasing qualified lead volume year over year.
- Built and mentored a high-performing global events team, elevating strategic execution and cross-functional collaboration.
- Launched and scaled a global event technology ecosystem, integrating Salesforce and HubSpot to improve attribution, lead capture, and performance visibility.
- Transformed UK flagship customer event into a relationship-driven growth engine, introducing industry user groups that strengthened executive engagement and expanded pipeline opportunities.
Senior Global Events Manager
Duck Creek Technologies
11.2021 - 04.2025
- Owned end-to-end strategy and execution of Duck Creek’s flagship global customer conference and executive programs, serving as the center of excellence for experience design, event tiering, and success metrics.
- Influenced $100M+ in pipeline and generated $1.3M in annual sponsorship revenue through the flagship conference, engaging 335 customers (30% of total accounts) and 18 prospect accounts representing 30% of total sales pipeline.
- Delivered record-breaking 33% YoY attendance growth for the flagship event while managing multimillion-dollar budgets, executing 12% under plan, and maintaining 90%+ attendee satisfaction across multiple years.
- Designed immersive, executive-level conference experiences—including branded environments, keynote storytelling, and curated engagement programs—that elevated brand perception and strengthened customer community.
- Partnered cross-functionally with Sales, Product Marketing, Brand, and Executive Leadership to align conference strategy with go-to-market priorities and revenue acceleration initiatives.
- Established scalable event standards, global activation frameworks, ROI dashboards, and post-event follow-up models in partnership with Sales to measure pipeline influence and optimize portfolio investment.
- Oversaw sponsor integrations and on-site activations, capturing content to extend conference storytelling across digital and social channels.
- Led and developed a high-performing global team of three; recognized with the CEO’s Hall of Fame Award and Go-to-Market Special Impact Award.
Independent Contractor
Bee Inspired Events and Experiences
03.2020 - 11.2021
- Advised organizations on virtual and hybrid event strategies that enhanced adaptability during digital transformation.
- Supported NIH-affiliated global programs and partner marketing initiatives with Acumatica, aligning experience design with stakeholder engagement and demand generation objectives.
- Planned and coordinated various events, ensuring seamless execution and guest satisfaction.
- Developed creative themes and concepts to enhance client experiences and engagement.
- Collaborated with vendors to secure services and materials for event fulfillment.
Strategic Account & Event Operations Director
Revel Experiences Agency
05.2017 - 03.2020
- Led global client event strategy and execution for marquee hospitality and lifestyle brands, elevating brand visibility, executive engagement, and customer loyalty at scale.
- Designed and delivered premium executive and VIP experiences for global brands, including Marriott, strengthening senior stakeholder relationships and deepening brand affinity.
- Partnered with technology teams to co-develop the Marriott Moments digital content platform, expanding experiential storytelling into scalable, global digital engagement.
- Collaborated with Appian to design and implement a production management system that standardized workflows, improved financial transparency, and increased operational accountability across global programs.
- Built scalable operational and financial frameworks to enhance margin visibility, resource allocation, and cross-team performance management.
Senior Manager, Relationship Management
Cartera, a Rakuten Company
10.2014 - 05.2017
- Led six enterprise loyalty client accounts representing 52% of total company revenue, serving as the primary strategic owner and executive point of contact.
- Drove incremental revenue through cross-selling of digital products and services to existing clients, enhancing account growth and retention.
- Delivered revenue forecasts, performance reports, and growth insights to executive leadership, enabling informed decision-making.
- Liaised between clients and internal teams including sales, product, marketing, technology, project management, and finance, ensuring program delivery and optimization.
Manager, Business Development & Events
Circles Concierge
07.2007 - 10.2014
- Launched three high-profile programs for a top financial institution, delivering $800K+ in revenue in FY13.
- Built and managed JPMorgan Chase’s online rewards platform, identifying $16K in incremental monthly revenue and generating $200K+ annually through strategic expansion opportunities.
- Developed event strategies for JPMorgan Chase and Citibank, negotiating vendor contracts and managing budgets to support successful annual trade show programs.
- Executed on-site brand activations at 15 Citibank-sponsored concerts, supervising team assistant and brand ambassadors to achieve consistent brand execution and enhance attendee engagement.
- Served as lead planner for 15 health seminars, a client hospitality suite at the 2010 AT&T National, athlete meet-and-greet experiences, and customer loyalty initiatives.
- Recruited and managed a cross-functional team including Content Manager and Program Coordinator to ensure timely project delivery and high-impact outcomes.
- Led project planning and execution by defining scope, prioritizing deliverables, and implementing QuickBase as a program management tool to streamline marketing workflows and improve operational efficiency.
Account Management & Event Leadership
Palio Communications
02.2004 - 07.2007
- Managed four pharmaceutical client accounts generating $5M in revenue, informing product strategy through targeted market research and actionable client insights.
- Executed national field events, advisory boards, and executive off-sites, overseeing vendor negotiations and budgets while ensuring seamless end-to-end logistics.
- Delivered international VIP events in Thessaloniki, Greece, and Vienna, Austria, demonstrating expertise in global event execution and senior stakeholder engagement.
- Partnered cross-agency teams to deliver cohesive client programs while maintaining rigorous documentation standards, including creative briefs and job requisitions.
- Executed integrated tactics across five pharmaceutical accounts, enhancing sales training initiatives, informing market research, and driving data-driven brand strategy.
Education
master of arts - integrated marketing communication
Emerson College
boston, mabachelor of arts - communication
university of san diego
san diego, caSkills
- Event activation
- Brand partnerships
- Performance measurement
- Strategic budgeting
- Budget management
- Cross-functional collaboration
- Stakeholder management
- Team development
- Workflow optimization
- Strategic event planning
- Vendor negotiation
- Team leadership
- Problem solving
- Data analysis
Certification
- Certified Meeting Professional (CMP), Events Industry Council, 04/01/24, 01/01/30
- Virtual Event & Meeting Management Certification, Event Leadership Institute, 08/01/20
Technology Tools
Cvent, Swoogo, Mobly, Vendelux, Salesforce, HubSpot, Marketing automation & event analytics platforms
Timeline
Senior Manager, Global Event Strategy
Auctane/ShipStation
04.2025 - Current
Senior Global Events Manager
Duck Creek Technologies
11.2021 - 04.2025
Independent Contractor
Bee Inspired Events and Experiences
03.2020 - 11.2021
Strategic Account & Event Operations Director
Revel Experiences Agency
05.2017 - 03.2020
Senior Manager, Relationship Management
Cartera, a Rakuten Company
10.2014 - 05.2017
Manager, Business Development & Events
Circles Concierge
07.2007 - 10.2014
Account Management & Event Leadership
Palio Communications
02.2004 - 07.2007
master of arts - integrated marketing communication
Emerson College
bachelor of arts - communication
university of san diego