Lisa Danhof-Arnold
St Paul,United States
Summary
Dynamic leader with a passion for people and their brand. Highly committed to building brand awareness utilizing multiple engagement methods, but primarily through Brand Ambassador events. Dedicated industry professional possesses excellent communication and customer service skills. Detail-oriented team player with strong organizational skills and the ability to handle multiple projects simultaneously with an extremely positive attitude and high degree of accuracy.
Overview
17
17
years of professional experience
Work History
Events and Brand Ambassador Manager
Gray Duck Spirits
07.2020 - Current
- Created the Gray Duck Spirits Ambassador program and developed it into an integral part of company marketing strategy, with almost 30 Ambassadors on the current roster
- Management duties: recruitment, interviewing, on-boarding, initial and on-going training, and after event reporting
- Sampling event responsibilities: planning, Ambassador scheduling, execution, on-site and/or remote problem solving
- Continual use of stellar people skills to create and foster excellent partner relationships at both off and on-premise key account
Ticketing Manager
MN Aurora FC
01.2023 - Current
- Continue to nurture excellent Fan/Team relations by using exceptional customer service skills to assist fans regarding all ticketing questions and concerns
- Demonstrate outstanding teamwork by working in partnership with the Minnesota Vikings Ticketing team to resolve all customer technical ticketing issues and questions
- Manage all Aurora event day ticketing volunteers by ensuring they are well cared for on game day.
- Coordinate internal department ticketing requests and pro-actively spot and rectify potential ticketing issues and needs
- Facilitate group ticket sales for MN Aurora FC games
- Work in conjunction with Soccer Ops regarding all team ticketing needs for both home and away teams
Merchandise Specialist
MN Aurora FC
02.2022 - 03.2023
- Developed the MN Aurora FC Merchandise department to income generator of over $200K in its first full year of merch sales.
- Processed and shipped over 2500 orders of MN Aurora FC merchandise, primarily using my basement as our storage/staging unit
- Devised optimal merchandising location and set-up at TCO stadium.
- Managed all game day staff with sales averaging $20K/game
- Kept scrupulous inventory control counts
- Addressed and resolved all customer issues
- Maintained the on-line store regarding all new and existing items
Merchandiser/ Band Ambassador
Rocket Club Band and Chris Hawkey Entertainment LLC
06.2015 - Current
- I sell t-shirt. And Hats. At concerts. For a local band.
- But more importantly, I am the Band Ambassador. Often, I'm the only point of connection a fan will have with the band and as such, I work tirelessly to be the best possible Band Ambassador, ensuring that each fan leaves with a positive interaction and opinion of my band. Because in addition to selling, tracking merchandise inventory, ensuring the sales totals balance, I build relationships in our fanbase, because without those relationships, without those fans, there's really no need for merchandise.
Retail Sales Manager
Advantage Solutions
07.2013 - 08.2015
- Boosted sales performance by implementing effective visual merchandising and store layouts.
- Developed strong customer relationships through attentive service and expert product knowledge.
- Ensured execution of all strategic marketing goals for the M&M Mars brand at Wal-Mart stores
Business Account Administrator
Advantage Solutions
07.2007 - 01.2013
- Entered copious amounts of sales contracts efficiently and accurately into customer proprietary software
- Worked closely with Business Development Manager and Client Sales Representative to assure all sales planners have necessary and appropriate paperwork
- Assisted the Departmental Vice President on numerous team building activities.
Education
Bachelor of Arts - Communications-Broadcasting
University of Northwestern - St. Paul
Saint Paul, MNBachelor of Arts - Bible Studies
University of Northwestern - St. Paul
Saint Paul, MNSkills
- Customer Service
- Merchandising
- Ambassador Management
- Consumer Products
- Event Activation
- Point of Sale
- Microsoft Office
- Retail
- Sales
Timeline
Ticketing Manager
MN Aurora FC
01.2023 - Current
Merchandise Specialist
MN Aurora FC
02.2022 - 03.2023
Events and Brand Ambassador Manager
Gray Duck Spirits
07.2020 - Current
Merchandiser/ Band Ambassador
Rocket Club Band and Chris Hawkey Entertainment LLC
06.2015 - Current
Retail Sales Manager
Advantage Solutions
07.2013 - 08.2015
Business Account Administrator
Advantage Solutions
07.2007 - 01.2013
Bachelor of Arts - Communications-Broadcasting
University of Northwestern - St. Paul
Bachelor of Arts - Bible Studies
University of Northwestern - St. Paul
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