Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
References
Timeline
Generic

Avery Adams

Mt. Pleasant,SC

Summary

  • Dynamic, empathetic and passionate swim coach with 17 years of entrepreneurial and elite coaching experience, excelling in program implementation, swim school management, and athlete development. Deeply knowledgeable in physiology, long-term progressions, systematic dryland programming, and performance analysis.
  • Adept at building strong relationships with teams, swimmers and parents while driving both individual and team success. Passionate about swimming and committed to nurturing athletes into lifelong champions.
  • All of these experiences and hard work have culminated in my latest project: writing a book titled *"Comprehensive Swimmer Development."*

Overview

17
17
years of professional experience
1
1
Certification

Work History

Owner/ Head Coach

Elevate Performance Swim Academy
Daniel Island, SC
03.2022 - Current

Elevate Performance Swim Academy has 5 parts.

1. Swim Academy - Currently 100 swimmers.

2. Team Consulting - Many teams around the globe.

3. Team Dryland Programming - 4 Full-Time Teams

4. Competitive Swim Lessons.

5. Individual Dryland Training.

General Business Practices:

  • Maintained relationships with existing clients by providing superior customer service.
  • Oversaw budgeting and financial management.
  • Provided direction and guidance to employees.
  • Developed strategic plans to increase profitability and efficiency.
  • Developed and implemented strategies to increase customer satisfaction and loyalty.
  • Developed policies and procedures for the organization.
  • Managed daily operations of business, including hiring and training staff.
  • Created marketing campaigns to attract new customers.

Consulting:

  • Provided training sessions on new systems or processes for internal staff members.
  • Contributed ideas towards the development of new products and services designed specifically for clients' needs.
  • Identified process inefficiencies and developed strategies to optimize operations.
  • Created detailed presentations outlining findings, conclusions and recommendations for stakeholders.

German Federation Presentations: February 2024

  • Dryland Training - Progressions for All Ages.
  • Energy Systems Demystified & Season Planning.
  • The Synergistic Effect of Dryland and Swim Training.

German Federation Presentations: September 2024.

  • Coach Workshop: Jumping & Landing Progressions for better starts.
  • Developing Better Underwaters - Progressions and Data for All Ages.

SC Schaffhausen:

  • Designed and implemented a custom season plan that led to newfound best times and high performances not seen before.
  • Consulted with coaching staff on drill progressions, energy system training, and terminology for systematic linkage between all training groups.

Kentucky Swimming LSC Presentation: April 2023

  • Age Group Dryland: A Long-Term Approach to Developing Athleticism.

Team Dryland Programming:

  • Systematic Programming for Teams.
  • Top Program Bolles USA Swimming Gold Medal Club #9 in the USA
  • Equipment Purchasing and Budgeting.
  • Analytical application of programming based upon current population.
  • Individual Micro, Meso, and Macro Cycles for all age groups and peaking tailored to the needs of the club.
  • Rapid improvements in all teams. Many jumping 4-6 positions in one season within South Carolina.

Individual Results:

  • 16-year-old State Record 100 LC Fly - 55.64
  • 16-year-old boy sets state record in the 100 SC Fly with a time of 48.75.
  • Over 20 individual state event winners.
  • Sectionals, Futures, Junior National, and National Qualifiers.
  • 10 New State Records for Multiple 9-10 year olds.

Swim Academy:

  • A systematic approach to stroke development and process to take a beginner swimmer and prepare them for club swimming.
  • Reached capacity of 100 swimmers per week within 6 months.
  • Known for rapid improvements regarding strokes, speed, and skill development.
  • Maximum of 50 Swimmers in our "Pre-Competitive Group"

Individual Athlete Development:

  • Developed and implemented client-specific exercise plans tailored to meet individual needs and goals.
  • Age Ranges 8-20 years old
  • Youth Athletic Development, Pre-Senior, and Senior Swimmer Development.
  • Rehabilitated many clients with prior shoulder injuries.
  • Prepared Senior Swimmers for College with Olympic Lifting Preparations.
  • Helped numerous females bust through multi-year plateaus.

Director of Performance & National Group Coach

South Carolina Swim Club
Mount Pleasant, SC, SC
04.2016 - 08.2021

Lead Staff Educator.

  • Designed comprehensive training programs for employees at all levels to ensure alignment with organizational goals.
  • Implemented training programs based upon both energy system development and skill development, from our beginners to the most elite.
  • Facilitated meetings on season planning and drill progressions that linked all groups together.
  • Facilitated communication between training groups regarding progress towards established goals and objectives.
  • Advised coaches on best practices when dealing with underperforming athletes.
  • Identified gaps in current processes or procedures that could be addressed through improved performance management techniques.

Lead Dryland Coach:

  • Long-Term Athletic Development Programming, 6-18.
  • Designed and implemented program for 300 swimmers, 12 different training groups, and 3 different pool locations.
  • Progression mapping for each age group, division, and level of athlete within each.
  • Developed a comprehensive video database to showcase each exercise.
  • Zero Injuries with program in place.
  • Address male and female specific needs
  • TRULY a progressive program top to bottom

Lead Performance/ Programming Coach:

  • Directed the program drills, progressions for swim sets, dryland for all divisions, top to bottom.
  • Currently, oversee progression from age group to senior group training to ensure topics such as proper drilling, heart rate, and progression on energy system work are in place.
  • Implemented training protocols for the entire team to follow.

Lead Arena Contact for Apparel:

  • Gathered orders from all coaches and made sure all items covered various needs for the entire coaching staff.

Performance while at SCSC:

  • Over 75 State Champions, including many podium sweeps of 1st to 3rd.
  • Over 95% moved on to swim in college.
  • Maintained a nearly 100% retention rate, 11-18 years old.
  • Averaged over 90% of the best times each season.
  • AG Sectionals Runner Up Girl.
  • Over 60 AG Sectional Qualifiers.
  • Top 14 Winter Juniors Finishers.
  • TYR Pro Top 10 Finalist at multiple TYR meets.
  • 2 Consecutive Years of both Male and Female 13-14 High Point Winners at SC State.
  • Multiple State Records, including relays and a Men's Open 100 Breast State Record.
  • 80 + Senior Sectional Qualifiers.
  • 5 USA National Qualifiers.
  • 8 USA Junior National Qualifiers.
  • 35 Futures Qualifiers.
  • 35 + NCSA Qualifiers.
  • Long Course 16 State Champs, Boys 1st, Girl's 2nd.
  • Short Course 17 State Champs, Women 1st, Boys 2nd.
  • Long Course 17 State Runner Up, Boys 3rd, Girl's 2nd.
  • Long Course 18 State Runner Up, Boys 2nd, Girl's 2nd.
  • Short Course 18 State 3rd Place, Boys 3rd, Girl's 2nd.
  • Long Course 19, 3rd; Boys, 2nd; Girls, 3rd.
  • Short Course 19, 3rd Boys, 2nd Girls, 3rd.
  • Long Course 19 Team 3rd, Boys 2nd, Girl's 3rd.
  • Short Course 20 Team 2nd Boys 2nd, Girls 2nd.
  • Long Course 20 Team 2nd, Boys 2nd, Girl's 2nd.
  • Winter Senior Sectionals: Several Top 3 Finalists.
  • Winter Senior Sectionals, 5th Place Finish.
  • Futures Top 10 Finishers, and Top 5 Finisher.
  • Open Water Nationals Qualifier.
  • 3 USA Swimming National Select Camp Swimmers

Team Development:

  • Maintained a position of #65 in the US on average all 6 years.

Group Results:

Colleges Attended by Athletes:

  • Duke, Auburn, USC, Kentucky, Louisville, Air Force, Ball State, UC San Diego, Denison, Florida Southern University (FSU), Virginia Military Institute (VMI), North Florida, Roanoke College, University of Tampa, Georgia Tech, Rollins, North Florida, Tulane, Savannah College, Merchant Marine Academy, University of New Hampshire, Lynchburg College, East Carolina University

Assistant Coach - Boys National Select Camp

USA Swimming
Colorado Springs, CO
08.2019 - 10.2019

Selected to attend Boys National Select Camp

- Will fulfill duties set forth by USA Swimming Staff.

Assistant Coach - USA Swimming Select Camp

USA Swimming
Tempe, AZ
04.2017 - 04.2017

Selected to attend Western Zone Select Camp

- Fulfilled all duties set forth by Head Coach and USA Swimming.

Volunteer Coach

University Of Kentucky
Lexington, KY
09.2014 - 04.2016
  • Performed Duties required by Head Coach Lars Jorgenson
  • Wrote practices for athletes who did not attend SECs
  • Also spent time in the weight room.

Head Coach

Wildcat Aquatics Inc.
Lexington, Kentucky
09.2013 - 04.2016
  • Assumed all duties relevant to head coach
  • Implemented Dryland Program for 150.

Performance at Wildcat Aquatics:

  • Over 25 State Records.
  • 2 National Qualifiers.
  • 3 Winter Junior Qualifiers.
  • 12 Futures Qualifiers.
  • 16 NCSA Qualifiers.
  • Numerous State Champions...
  • Swim Swam selected 13-14 as AG Swimmer of the year.
  • 13-14 Boy Several Swims ranked Top 10 ALL Time.
  • 15 + Kentucky Zone Team Members
  • Colleges Attended by Swimmers Queens, University of Kentucky, University of Louisville, University of Saint Louis and more. Nearly 100% went onto swim in college.
  • 1 Puerto Rican National Team Male Swimmer.

Meet Host:

  • Served as Meet Director for 3 meets a year.
  • Athletes in attendance ranged from 800-1000 swimmers

Sponsorship Program:

  • Increased annual team sponsorship to $11,000 per year within the first year of the program.

Zachary Hils - Top Times in US History

  • 50y Free 23.02 (12yo) #94
  • 100y Free 49.32 (12yo) #23
  • 200y Free 1:47.96 (12yo) #34
  • 200LC IM 2:07.77 (13yo) #25
  • 400LC IM 4:37.58 (13yo) #90
  • 200LC Free 1:55.01 (13yo) #35
  • 400LC Free 4:03.53 (13yo) #38
  • 100LC Free 53.43 (13yo) #93

Head Age Group Coach

Lakeside Seahawks
Louisville, Kentucky
04.2011 - 08.2013

Organizational Achievements:

  • USA Swimming Gold Medal Club - Ranked 8th in USA
  • Monitored swimmer's progress and provided feedback to swimmers and parents.
  • Facilitated communication between swimmers, coaches, parents, officials.
  • Interacted positively with parents to discuss their child's progress and any concerns or issues they may have had.
  • Organized fun activities such as games or challenges throughout practices to keep swimmers engaged.

Job Duties:

  • Directly coached top 11-13-year-olds.
  • Implemented Dryland Program that allowed for systematic progressions.
  • Lead Assistant to National & Senior Group.
  • Analyzed video footage of races and practices to identify areas for improvement among swimmers' techniques.

Performance at Lakeside:

  • Numerous State Record Holders.
  • Numerous State Champions.
  • Team State Champions each season.
  • 12yo Female - National Record Holder 100 LC Fly (1:03.70)
  • 10 x 11-12yo Senior Sectional Qualifiers.
  • 3 x 11-12yo NCSA Qualifiers.
  • Attended USA Swimming 'Age Group Summit' as part of USA Top 25 Age Group Programs in the Country.
  • Multiple Swimmers went on to be on the US National Team.
  • 7, 11-12-year-old swimmers ranked top 20 in the USA.
  • Aldan Johnston 4 x 20 Top Times 11-12 Boys
  • 12th 400 Free, 10th 50 Breast, 14th 100 Breast, 18th 200 IM
  • Julia Roy 12yo 5 x Top 20 Times (2013) (1st 50/ 100 Fly)
  • Alli Erena 12yo 2 x Top 20 Times (2012)
  • Jane Hu 11yo 20th 50 Breast
  • 11-12 Girls 200 Free Relay 4th in USA 2012
  • 11-12 Girls Medley Relay 2nd in USA 2012

Head Coach

Colonel Aquatics
Richmond, Kentucky
08.2011 - 04.2012
  • Small Program in a small town. We implemented various new and updated training groups for 12 & Under and 13 & Older.
  • Implemented Dryland Program.
  • Brought in TYR as team sponsor


Performance at Colonel Aquatics:

  • 4 out of 5 Swimmers in Top Group were Senior Sectional Qualifiers
  • Many State Qualifiers and Region event winners

Assistant Coach

Wildcat Aquatics Inc.
Lexington, KY
08.2009 - 08.2011

Assumed all responsibilities of Assistant Coach for the Top Senior Group & Top Age Group.

Head Coach

Palomar Hills Piranhas
Lexington, Kentucky
05.2007 - 08.2011

Summer League Head Coach


First year numbers 75

Last year numbers 150


Conference Champs the last two years!

Education

ASCA Level 4

ISSA Personal Trainer

Associate of Science - Science

Bluegrass Community And Technical College
Lexington, KY

High School Diploma -

Scott County High School
Georgetown, KY

ISSA Nutritionist

Skills

  • Swim School Management
  • Comprehensive Athlete Development
  • In Depth Knowledge of Strokes
  • Nutrition Coaching
  • Strategic Planning
  • Exercise Physiology
  • Long-term Athletic Progression
  • Mental Coaching & Anxiety Management
  • Staff Leadership & Education
  • Operations Management
  • Complex Problem-Solving
  • Creative Thinking
  • Strong Communication & Team Collaboration
  • Talent Development
  • Strategic Partnership Building
  • CPR/AED Certified
  • Writing a Book "Comprehensive Swimmer Development"
  • Strength & Athlete Development for All Ages

Accomplishments

  • Ironman Finisher
  • Numerous Half Ironmans & Half Marathons
  • Former Professional Paintball Player
  • Former Elite Amateur Triathlete
  • Current NPC Men's Physique Competitor

Certification

  • ISSA Certified Personal Trainer
  • ISSA Certified Nutritionist
  • ASCA Level 4 Performance Verified Coach

Languages

French
Limited
German
Elementary

References

References available upon request.

Timeline

Owner/ Head Coach

Elevate Performance Swim Academy
03.2022 - Current

Assistant Coach - Boys National Select Camp

USA Swimming
08.2019 - 10.2019

Assistant Coach - USA Swimming Select Camp

USA Swimming
04.2017 - 04.2017

Director of Performance & National Group Coach

South Carolina Swim Club
04.2016 - 08.2021

Volunteer Coach

University Of Kentucky
09.2014 - 04.2016

Head Coach

Wildcat Aquatics Inc.
09.2013 - 04.2016

Head Coach

Colonel Aquatics
08.2011 - 04.2012

Head Age Group Coach

Lakeside Seahawks
04.2011 - 08.2013

Assistant Coach

Wildcat Aquatics Inc.
08.2009 - 08.2011

Head Coach

Palomar Hills Piranhas
05.2007 - 08.2011

ASCA Level 4

ISSA Personal Trainer

Associate of Science - Science

Bluegrass Community And Technical College

High School Diploma -

Scott County High School

ISSA Nutritionist
Avery Adams