Avery Burgert
Santa Rosa,CA
Summary
Sales executive with 20+ years leading hospitality, event, and private club sales organizations. Proven success driving $27M+ annual revenue portfolios, building high-performing teams, accelerating market growth, and leading commercial strategy across multi-property operations. Recognized for transforming underperforming markets, developing top talent, and delivering sustained revenue growth through strategic sales leadership. I consistently demonstrate exceptional leadership skills and am committed to working with companies that uphold the highest standards of integrity.
Overview
12
12
years of professional experience
Work History
Regional Vice President of Sales
Invited
West Region
07.2019 - Current
- Promoted from Event Sales Director to Regional Sales Director and ultimately Regional Vice President within five years based on consistent performance, leadership, and revenue growth.
- Selected to lead the company's largest revenue-producing region, overseeing sales strategy across 25 private clubs and a $27M+ annual revenue portfolio.
- Built, developed, and led a high-performing organization of more than 30 sales professionals and sales leaders, driving accountability, talent development, succession planning, and performance improvement across multiple markets.
- Partnered with executive leadership to develop annual business plans, revenue forecasts, pricing strategies, and market expansion initiatives that increased profitability, strengthened market share, and supported long-term growth.
- Established standardized sales processes, forecasting disciplines, pipeline management practices, and performance metrics that improved productivity, forecasting accuracy, operational consistency, and organizational visibility.
- Led regional recruiting, onboarding, training, and leadership development programs, creating a scalable talent pipeline while improving retention and accelerating time-to-productivity for new hires.
- Served as a key stakeholder in enterprise-wide initiatives involving CRM optimization, sales technology, business intelligence, reporting, training, and revenue analytics, helping modernize commercial operations and improve decision-making capabilities.
- Collaborated with operations, marketing, membership, finance, and executive leadership teams to align commercial strategy with organizational objectives and maximize revenue opportunities across the portfolio.
- Identified emerging market trends, customer segments, and growth opportunities through market analysis and competitive intelligence, resulting in expanded business development efforts and increased market penetration.
- Maintained full accountability for regional P&L performance, budgeting, forecasting, revenue attainment, and overall commercial performance across a complex multi-property operation.
Regional Sales & Marketing Director
Hard Rock International
San Francisco Bay Area
09.2014 - 07.2019
- Directed regional sales and marketing strategy across North America, overseeing corporate event sales, tour & travel, group business, private events, and key account development initiatives.
- Led a high-performing team of 16 sales professionals responsible for generating more than $19M in annual revenue, consistently achieving and exceeding sales objectives.
- Developed and executed comprehensive revenue growth strategies that expanded market share, strengthened client retention, and increased profitability across multiple business segments.
- Partnered with executive leadership to establish annual business plans, revenue forecasts, marketing strategies, and performance objectives aligned with corporate growth initiatives.
- Recruited, trained, and mentored top-performing sales professionals while implementing customized development programs that improved productivity, accountability, and team performance.
- Managed strategic relationships with corporate, convention, association, entertainment, and travel industry clients, resulting in increased repeat business and long-term revenue growth.
- Conducted market research and competitive analysis to identify emerging opportunities, customer trends, and new revenue channels, translating insights into successful sales and marketing initiatives.
- Led cross-functional collaboration between sales, operations, marketing, culinary, and event production teams to ensure seamless execution of high-profile events and exceptional guest experiences.
- Oversaw contract negotiations, pricing strategy, budget management, and revenue optimization efforts to maximize profitability while maintaining client satisfaction.
- Served as a key leader in venue launches, brand expansion initiatives, and operational improvements, supporting the continued growth and market positioning of the Hard Rock brand.
Education
Bachelor of Arts - Business Administration
University of California, Riverside
Riverside, CACertificate of Biliteracy - Spanish
Spanish Language Institute
Cuernavaca MXAccomplishments
- At Invited, promoted from Event Sales Director to Regional Sales Director and ultimately Regional Vice President within 5 years based on consistent performance, leadership, and revenue growth.
- At Hard Rock International, promoted from Sales and Marketing Director to West Regional Sales and Marketing within 3 years. Managed sales teams at 35 venues.
- Selected to lead Invited's largest revenue-producing region, overseeing more than $27 million in annual event and outing sales revenue.
- Directed and developed high-performing multi-state sales teams responsible for private event, corporate event, wedding, and golf outing revenue generation.
- Led commercial strategy, forecasting, budgeting, recruiting, training, and performance management across multiple markets and club properties.
- Generated and managed over $19 million in annual sales revenue while leading a 16-person sales team for Hard Rock International.
- Successfully launched and supported multiple hospitality venues across the United States and Caribbean, driving revenue growth, brand awareness, and market expansion.
- Recognized for developing top-performing sales professionals and building high-accountability sales cultures focused on revenue growth and client experience.
- Served on cross-functional task forces responsible for advancing CRM systems, sales reporting, training programs, technology platforms, and revenue-driving initiatives.
- Recipient of company and industry recognition for sales leadership, profitability growth, and operational excellence.
Timeline
Regional Vice President of Sales
Invited
07.2019 - Current
Regional Sales & Marketing Director
Hard Rock International
09.2014 - 07.2019
Bachelor of Arts - Business Administration
University of California, Riverside
Certificate of Biliteracy - Spanish
Spanish Language Institute