Avery McGowan
Detroit
Summary
Dynamic communications professional with more than six years of experience of delivering exceptional marketing campaigns and engaging content based on established and innovative strategies. Results and detail-oriented, collaborative individual bringing expertise in brand management and social media engagement while offering excellent management and organizational skills to coordinate multiple, concurrent projects.
Overview
6
6
years of professional experience
Work History
Guest Services Team Member
The Fillmore
08.2023 - Current
- Greet visitors upon arrival, offer ticketing assistance and answer questions to preserve safety, order and protect the venue property
- Monitor and authorize entrance and departure of visitors to guard against theft and maintain security and safety of the venue
- Resolved visitor inquiries and special requests in a prompt and courteous manner to increase customer satisfaction
Internal Communications Manager
Rocket Central
03.2022 - 08.2023
- Produced and supported the logistic execution of core in-audience enterprise events, viewed by over 18k+ team members - including production processes, creative content curation, scripting, selection of location/set design and talent coordination with various guests including Dan Gilbert, Cleveland Cavaliers, Mike Tirico
- Crafted award-winning, large scale communication strategies for the Super Bowl and the Rocket Visa Signature card
- Conceived, spear headed and successfully launched “The Million Dollar Referral Gameshow” an engaging series comprising of 8 episodes designed for the Rocket Companies to boost excitement and participation in “The Million Dollar Referral” mortgage promotion
- Leveraged various communication channels to strategize and deliver email/blog messages aligned with business priorities which included a 700-player digital signage platform rollout for all of Rocket’s 10-building Detroit footprint.
Internal Communications Associate
Rocket Central
02.2021 - 03.2022
- Created and executed various communications campaigns, including spearheading the execution of a successful IPO launch and granting 17k+ stock awards to team members
- Built and fostered relationships with Rocket teams, including executive leadership, to drive strategic connection and effective communication across the enterprise.
Internal Communications Specialist/Project Coordinator
Quicken Loans
12.2017 - 02.2021
- Played an integral role in the launch of Rocket’s first intranet platform, this included handling vendor relationships and content creation (including HTML components and CSS fundamentals), to over 30k team members
- Created and managed internal campaign plans and timelines across Rocket to help advance internal communications, meet goals and track success – including a multi-thousand copy print newsletter viewed by all 30k team members
Education
High School Diploma -
North Farmington High School
Farmington Hills, MIBachelor of Arts - Public Relations, Communications Studies
Wayne State University
Detroit, MI05.2017
Skills
- Corporate Communications
- Event Planning and Coordination
- Client Relationships
- Campaign Performance Analysis
- Brand-Building Strategies
Timeline
Guest Services Team Member
The Fillmore
08.2023 - Current
Internal Communications Manager
Rocket Central
03.2022 - 08.2023
Internal Communications Associate
Rocket Central
02.2021 - 03.2022
Internal Communications Specialist/Project Coordinator
Quicken Loans
12.2017 - 02.2021
High School Diploma -
North Farmington High School
Bachelor of Arts - Public Relations, Communications Studies
Wayne State University
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