Avery Ross

$1.4 million Gross Profit Frontend & Backend 5/24-12/24

Frontend $1443 Backend $964

• Led sales team members to drive growth and achieve monthly goals.
• Oversaw inventory management for online listings with Dealer Spike by updating pricing and photos.
• Handled all Internet leads in a timely manner through DealerSocket (CRM) and through the OEM websites, such as Polaris, Kawasaki, Honda, and BRP.
• Structured deals with the Internet sales team in Lightspeed EVO.
• Submit finance applications to the bank to ensure a quick turnaround time on Internet applications.
• Built long-lasting relationships with my clients.
• Assist with new floor sales associates to close deals, help with deals, or provide product knowledge when needed.
• Assist the GSM when backed up by building deals and working on deals with sales associates if they are absent.
• Complete sales deals in the finance office as needed to ensure maximum gross profit and product penetration.

2023 $1,099 Per Copy 777 Units & 2024 $1,371 Per Copy 294 Units

41% DMP, 42% ESC 21% LTB, 29% GAP

• Assisted customers in selecting appropriate finance options based on their individual needs, while maintaining PVR over $1,100.
• Built and Structured deals, then explained contract terms to clients in easy-to-understand terms, with full disclosure.
• Processed vehicle financing applications and ensured the accuracy of documentation before submitting them to lenders to ensure less than 1% of funding delays, and to maximize CSI and PVR.
• Reviewed loan agreements to verify completeness and accuracy according to applicable policies.
• Educated customers about manufacturer and dealer policies, procedures and service options.
• Advised customers on extended warranties, gap insurance, and pre-paid maintenance programs.
• Conducted regular meetings with dealership personnel to discuss performance metrics, goals and objectives.

• Exercised proper qualification skills to convert leads in to genuine sales opportunities.
• Built strong rapport with customers and maintained meaningful contact after sale to encourage future business.
• Corresponded with online customers via electronic mail, telephone or other electronic messaging.
• Responded promptly to customer inquiries via phone or email in a professional manner.
• Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
• Managed time effectively to ensure tasks were completed on schedule.

• Maintained cleanliness of the sales floor area at all times.
• Organized the store by lining up bikes and rearranging the showroom as needed.
• Managed photos and uploaded them through Dealer Spike to ensure a clean, organized website.
• Delivered machines to customers, and went over all of the features of the machine.
• Greeted customers and directed them in the right direction.
• Assisted with pulling machines off the floor, cleaning, and getting them ready for sale.