Aviva Parise
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 15-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
16
16
years of professional experience
Work History
Senior Sales Director, Women’s Wholesale
Christian Dior Couture
12.2012 - 02.2024
- Drove, developed and executed footwear business strategy aligning with the seamless integration of Women’s Wholesale with overall Dior brand strategy while ensuring on sales, profit, visual, and merchandising goals are met and exceeded
- Consistently achieved sales goals between 2013 to 2022 (+678%); including 2018 launch of with MGC of +141% growth vs 2022
- Successfully managed the Women’s Wholesale team of 5 members, including Corporate office, BG team and Regional Brand Manager, through leading, mentoring, coaching and inspiring; resulting in sales growth of +27% in 2022 vs 2019
- Partnered with Wholesale Planning Manager on forecasting yearly business for gross and net budgets, as well as P&L management
- Continually liaised with internal departments and retail partners to properly represent, solidify and reinforce the image of the brand through marketing, assortments, events, trainings, visual merchandising, etc
- Represented Women’s Wholesale in high profile business meetings from Managing Director Americas to department store Presidents and Paris upper management while working closely with all retail teams on initiatives to drive business
- Built and bolstered strong relationship with Paris FTWR Business Unit on seasonal collection development and strategies with focus on defining Dior FTWR as a destination shoe brand
- Steadily promoted from Account Executive to Sales Manager then Sales Director for WFTWR and ACC and now Senior Sales Director for all Women’s categories
Account Executive
Giambattista Valli
05.2012 - 12.2012
- Responsible for selling major department stores, as well as domestic specialty stores, the best seasonal Ready-To-Wear and Footwear selections for their clientele
- Teamed up with buyers to develop marketing strategies for store associates, i.e incentives, product knowledge seminars, and selling days, to help increase sales
- Assisted Couture customers with ordering styles exactly to their taste while maintaining the stylistic integrity of the collection and the overall brand
- Responsible for tracking selling on a weekly basis to assess the best and worst selling styles, as well as strongest and weakest locations where product is sold
Account Executive
Casadei USA, Inc.
09.2009 - 05.2012
- Reviewed weekly sales reports, including best and worst sellers, to evaluate progression of business growth
- Worked closely with President in identifying new wholesale business expansion opportunities
- Responsible for reviewing previous seasonal results to determine seasonal budgetary projections
- Partnered with Italian design team in product development in order to meet/fulfill market needs
Wholesale/Retail Coordinator
Celine, Inc
07.2008 - 07.2009
- Instrumental in rebuilding the Celine name and business for Phoebe Philo launch in collaboration with the President and Account Executive
- Assisted luxury department stores and specialty boutiques in ensuring a strong representation of brand strategy and in store product presentation for all categories, including RTW, Footwear & Handbags, while complying with a budget
- Liaison between PR company and Celine, Inc
- In credit information, arrangements for Press Open House and sample organization
Education
Bachelor of Art - Mass Communications and Marketing
Quinnipiac University
Hamden, CTSkills
- Agile leader
- Organizational skills
- Multitasking skills
- P&L management
- Relationship building
- Excellent communicative skills
- Adaptability
- Proficient in Microsoft Office
- Negotiation expertise
Timeline
Senior Sales Director, Women’s Wholesale
Christian Dior Couture
12.2012 - 02.2024
Account Executive
Giambattista Valli
05.2012 - 12.2012
Account Executive
Casadei USA, Inc.
09.2009 - 05.2012
Wholesale/Retail Coordinator
Celine, Inc
07.2008 - 07.2009
Bachelor of Art - Mass Communications and Marketing
Quinnipiac University
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