AYA ABDALLA AHMED
Washington,USA
Summary
Resourceful digital marketing and communications leader with expertise across digital communication, brand enhancement, and engagement optimization. Expert in creating social media strategies, managing teams, and producing impactful content. Proven ability in event coverage, data-driven content strategy, and SEO improvement. A dynamic professional with a talent for seeing trends, rallying teams, and achieving peak performance! Known for developing effective communication tactics that capture audiences and increase engagement across digital platforms.
Overview
14
14
years of professional experience
Work History
Social Media Producer
US. Agency For Global Media
01.2019 - 09.2024
- Developed social media campaigns, created online content, and managed communities to counter violence and extremism and ensure effective digital communication, moderation, and enforcement of editorial guidelines
- Content Management: spearheaded daily content creation and publishing across multiple platforms, ensuring cohesive brand representation by collaborating with creative and development teams, which enhanced audience engagement
- Event Planning and Execution: Orchestrated and executed various promotional activities and informational events, significantly increasing brand awareness and driving substantial traffic to social media channels
- Market Research: Leveraged detailed research on current benchmarks and audience preferences to fine-tune marketing strategies, optimizing content impact and audience outreach
- Data Analysis: analyzed SEO and web traffic metrics rigorously, generating weekly and monthly reports to steer enhancements in social media strategies and campaign efficacy
Media Consultant part time
Danish-Egyptian Dialogue Initiative
01.2017 - 12.2018
- Social Media Strategy: Developed and managed social media channels and overall strategy, significantly enhancing the club's online presence and audience engagement
- Content Creation: Produced unique, high-quality content, including journalistic insights and media tips, designed to engage and inform the target audience effectively
- Event Coverage: Developed and executed social media strategies for comprehensive event coverage, including major conferences such as the Egypt Media Forum 2018, increasing event visibility and engagement
Community Manager
Almasry Alyoum Newspaper
02.2011 - 05.2018
- Led and managed the social media team and developed a variety of content, including articles, videos, and infographics, ensuring it was aligned with the brand voice, optimized for SEO, and visually engaging across channels, ensuring effective digital communication, moderation, and enforcement of editorial guidelines for 20M+ users
- Social Media Strategy Development: Created and executed impactful social media strategies, significantly increasing news visibility and fostering robust audience engagement across multiple platforms
- Content Management: Managed and developed a variety of content, including articles, videos, and infographics, ensuring it was aligned with brand voice, optimized for SEO, and visually engaging across channels
- Marketing and Communications: Designed and implemented integrated marketing plans in collaboration with cross-functional teams, facilitating the recruitment and training of editorial staff to elevate team performance
- Data Analysis and Reporting: Analyzed key performance metrics, produced comprehensive reports, and utilized advanced tools to refine strategies, boost audience interaction, and maximize content reach on social media platforms
Digital Consultant part time
Akhbar Alyoum Newspaper
03.2016 - 02.2017
- Audience Engagement: Crafted and executed social media strategies that increased news visibility, expanded reach, and deepened audience interaction across multiple platforms
- Content Optimization: Managed and edited diverse content, including articles, videos, and infographics, ensuring alignment with SEO best practices, brand voice, and engaging visual presentation across channels
- Team Collaboration: Partnered with cross-functional teams to develop integrated marketing and communication plans, while contributing to the recruitment and training of editorial staff, improving team effectiveness
- Strategic Analysis: Evaluated performance metrics and produced detailed reports to fine-tune social media strategies, enhancing audience engagement and maximizing content reach across platforms
Community Manager part time
Karsa
05.2014 - 12.2014
- Team Leadership: Established and led a social media team, successfully recruiting and managing five community editors, resulting in enhanced brand presence and audience engagement
- SEO and Traffic Optimization: Monitored and optimized SEO and web traffic metrics consistently, improving online visibility and driving increased user engagement
- Strategic Planning: Crafted and implemented comprehensive social media and content strategies, significantly boosting brand exposure and audience interaction
- Trend Analysis: researched and identified emerging industry trends to produce engaging and relevant content, effectively resonating with the target audience
Education
Bachelor of Science (BS) - Accounting
Ain Shams University
Egypt, CairoProfessional Certificate - Digital Marketing Strategy
Georgetown University
USA, Washington DC 01.2021
Skills
- Strategic Planning
- Digital Communication
- Video editing
- Digital Content Development
- Social Media Management
- Content Management
- Data Analytics
- Market Research
- Audience Engagement
- Content Optimization
- SEO
- Trend Analysis
- Event Collaboration
- CSS
- CMS
- HTML
- WordPress
- Sprout
- Hootsuite
- Meta Suite
- Google Analytics
- Adobe Premiere
- Photoshop
- Canva
- Google Suite
- Excel
- Microsoft 360
- Social media strategy
- Multimedia editing
- Digital advertising
- Video production
- Content scheduling
Keycompetencies
Strategic Planning, Events Organizing, Trust & Safety Planning, Community Engagement, Community Management, Digital Communication, Video Editing, Product Marketing, Digital Content Development, Social Media Management, Content Management, Data Driven, Brand Management, Data Analytics, Market Research, Audience Engagement, Content Optimization, Team Collaboration, SEO Optimization, Traffic Optimization, Trend Analysis, Event Collaboration, CSS, CMS, HTML, WordPress, Sprout, Hootsuite, Meta Suite, Google Analytics, Adobe Premiere, Photoshop, Canva, Google Suite, Excel, Microsoft 360, English, fluent, Arabic, fluent
Languages
Arabic
Native or Bilingual
English
Full Professional
Timeline
Social Media Producer
US. Agency For Global Media
01.2019 - 09.2024
Media Consultant part time
Danish-Egyptian Dialogue Initiative
01.2017 - 12.2018
Digital Consultant part time
Akhbar Alyoum Newspaper
03.2016 - 02.2017
Community Manager part time
Karsa
05.2014 - 12.2014
Community Manager
Almasry Alyoum Newspaper
02.2011 - 05.2018
Bachelor of Science (BS) - Accounting
Ain Shams University
Professional Certificate - Digital Marketing Strategy
Georgetown University
Similar Profiles
Noel AsprerNoel Asprer
Radio Operator and Technician at United States Agency for Global MediaRadio Operator and Technician at United States Agency for Global Media
SABIR MUSTAFASABIR MUSTAFA
Supervisory Managing Editor, VoA Bangla at US Agency for Global MediaSupervisory Managing Editor, VoA Bangla at US Agency for Global Media
Tina TakiTina Taki
Business Director, Nordics at Assembly Global Digital Media AgencyBusiness Director, Nordics at Assembly Global Digital Media Agency
Sherrice HairstonSherrice Hairston
Chief of Planning at Washington Protective ServiceChief of Planning at Washington Protective Service
Arvis D. EmbreyArvis D. Embrey
Office Manager at Priority DisposalOffice Manager at Priority Disposal