Retail Store Manager
Aya Iwai-Nellis
Victoria’s Secret
Costa Mesa,CA
1
Language
22
years of professional experience
Dynamic Store Manager with proven expertise in team leadership, training, and enhancing customer experiences. Achieved sales targets through effective merchandising and operational efficiency.
Over 36 years of retail management experience with Lbrands and VS&co. Professional retail management professional with proven track record in leading store operations and driving sales growth. Strong focus on team collaboration and achieving results, ensuring reliability and adaptability to changing needs. Expertise in inventory management, customer service, and staff training, coupled with excellent problem-solving and communication skills. Enthusiastic about creating positive shopping experience and optimizing store performance.
Work History
Store Manager
4 Years 7 Months- Led team in achieving sales targets through strategic merchandising and customer engagement initiatives.
- Trained and mentored staff on product knowledge and sales techniques to enhance customer experience.
- Analyzed sales data to identify trends, informing inventory decisions and promotional strategies.
- Developed operational processes that improved store efficiency and reduced shrinkage rates.
- Managed store budgets, monitoring expenses to ensure profitability without compromising service excellence.
- Implemented training programs that increased employee retention and improved overall team performance.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
Assistant Store Manager
4 Years 11 Months- Developed and implemented staff training programs to enhance customer service skills.
- Analyzed sales data to identify trends and adjust inventory strategies accordingly.
- Coordinated team schedules to optimize coverage during peak sales periods.
- Fostered a positive team environment, encouraging collaboration and high performance among staff.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
Assistant Store Manager
12 Years 5 Months- Streamlined operational processes, enhancing efficiency in stock management and replenishment activities.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
- Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
- Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
Education
No Degree - Business
Skills
Customer service
Problem-solving
Customer relations
Multitasking and organization
Store operations
Training and mentoring
Inventory management
Store merchandising
Team building and leadership
Recruiting and hiring
Leadership development
Payroll management
Talent recruitment
Culture development
Languages
Japanese
Elementary
Timeline
Store Manager
Victoria’s Secret
07.2021 - 02.2026Read More
Assistant Store Manager
Victoria’s Secret
08.2016 - 07.2021Read More
Assistant Store Manager
Victoria’s Secret
03.2004 - 08.2016Read More
Orange Coast College
No Degree from Business
Read More