Ayah Oweis
RICHMOND,Texas
Summary
Senior Art Director with extensive experience in leading and executing creative projects. Demonstrated ability to manage creative teams and develop compelling visual concepts that enhance brand identity. Proven track record in strategic planning and decision-making, resulting in impactful visuals that contribute to company growth.
Overview
19
19
years of professional experience
Work History
Senior Art Director, Digital
Mattress Firm
Houston, Texas
09.2019 - Current
- Led digital design team, establishing best practices to enhance workflow efficiency.
- Updated visual design system to meet evolving demands and maintain relevance.
- Provided constructive feedback to cultivate a supportive team culture.
- Collaborated with e-commerce team and developers, ensuring compliance with usability and accessibility standards.
- Designed promotional email campaigns alongside email specialists to boost engagement.
- Redesigned email template, modernizing aesthetic and simplifying hierarchy, increasing transaction rates.
- Conducted competitive research to identify innovative strategies for improving engagement and traffic.
- Ensured uniformity of digital graphics across emails, online platforms, and in-store displays.
Senior Visual UX/UI Designer
Freelance
01.2013 - 08.2019
- Worked on designs with a focus on user experience for small companies: subscription service for children's products with a humanitarian purpose.
- Worked with a design team on improving mobile apps for the fuel industry.
- Completed UX/UI design bootcamp learning UX process: sketches, to low fidelity/high fidelity wireframes, to basic/final prototypes for user testing.
- Projects include: a software web storage application: Blocbox, a mobile app for coffee delivery with ordering, tracking, and rating: Coffee Run, an e-commerce site for positive apparel with a user-focused checkout: HumaniTee.
Senior Graphic Designer
GE Energy
05.2011 - 06.2012
- Work in fast paced Creative Services team, supporting many verticals within GE.
- Designed for all print and interactive platforms adhering to GE branding.
- Projects include brochures, posters, tradeshow graphics, html invites, technical product sheets.
- Worked with account and project managers to ensure visual design communicates desired message for print/web/multimedia specifications.
- Worked remotely and self managed all projects and timelines.
- Make recommendations to improve creative processes.
- Amplify the branding and voice of the company to best achieve the company's mission and goals.
- Design material for multiple industries within GE including Oil & Gas, Energy, Power and Water.
Adjunct Professor of Design
Westwood College
05.2009 - 06.2011
- Taught Adobe Illustrator: presenting wide range of design concepts, software skills, and technical aspects.
- Developed engaging exercises to engage students in real-world projects.
- Taught Print Production class: presented the oversight of preparing proper technical specs and layout of printed materials and creative through the entire printing process and delivery.
Graphic Designer
American Association of Physics Teachers
08.2006 - 09.2009
- Lead designer of publication department, involved in layout and design of all publications.
- Consultant for design of website.
- Art Director for Physics magazine.
- Design projects for annual meetings; logos, exhibitor prospectus, magazine ads, banners, posters, Print/vendor management.
- Key project: Design of new logo. Helped to rebrand identity of association by introducing new logo promoting physics concepts, creating consistent look to all print/web material.
Education
Certificate of Technical Studies - UX/UI Design Apprentice
BLOC
Online Bootcamp06-2018
Master of Arts - Publication Design
University of Baltimore
Baltimore, MD05-2008
Bachelor of Arts - Graphic Design
University of Maryland, Baltimore County
Baltimore, MD12-2003
Skills
- Digital design and user experience
- Wireframing and prototyping
- A/B testing and best practices
- Email marketing and visual branding
- Design systems and typography expertise
- Creative collaboration and layout design
- Ecommerce and retail marketing
- Storyboard creation
Affiliations
Listening to podcasts on politics, health and culture
Active bookclub member
Exploring the fabulous Houston food scene
Accomplishments
Team Leadership
- Led a team of 5 designers, achieving a 30% increase in project delivery speed.
Email Template Redesign
- Redesigned email templates, resulting in an estimated 32% increase in conversion rates.
Project Management
- Successfully managed over 75 projects annually, improving customer engagement by 15%.
Design Improvements
- Implemented design improvements that increased user engagement on e-commerce site by 25%.
Timeline
Senior Art Director, Digital
Mattress Firm
09.2019 - Current
Senior Visual UX/UI Designer
Freelance
01.2013 - 08.2019
Senior Graphic Designer
GE Energy
05.2011 - 06.2012
Adjunct Professor of Design
Westwood College
05.2009 - 06.2011
Graphic Designer
American Association of Physics Teachers
08.2006 - 09.2009
Certificate of Technical Studies - UX/UI Design Apprentice
BLOC
Master of Arts - Publication Design
University of Baltimore
Bachelor of Arts - Graphic Design
University of Maryland, Baltimore County
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