Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Salvador Lopez

Lincolnton,North Carolina

Summary

Innovative Product Manager with expertise in product lifecycle management and trend forecasting. My mission is to transform visionary ideas into impactful realities, enhancing consumer lives and driving sustainable value. Creative and motivated, eager to overcome challenges and achieve success through relentless experimentation.

Overview

27
27
years of professional experience

Work History

Senior Manager - Digital Innovation Incubator

Allstate Corp
Charlotte, North Carolina
09.2023 - 06.2024
  • Developed and managed an Incubator initiative dedicated to accelerating innovation by generating, validating, and testing employee ideas for increased speed-to-value and optimal returns on investments.
  • Developed strategic framework to guide intake, incubation and scaling of innovative ideas.
  • Aligned resources from various departments to provide support for the incubator.
  • Established employee mentorship program to support idea generation and test finding presentations to stakeholders.
  • Advanced 3 ideas from a pool of over 100+ in early incubation stages, successfully navigating testing the framework.
  • Worked closely with Data Scientists and Engineers to devise a proof of concept (POC) that utilized GenAI and machine learning, resulting in the creation of interactive consumer experiences.
  • Collaborated with Engineering and Data Scientist to develop a framework for implementing personalized experiences as part of the Personalization strategy
  • Led collaboration between carriers and non-profit organizations to develop a proof of concept (POC) utilizing blockchain technology for common insurance problem use cases.

Senior Digital Product Manager

Allstate Insurance Co
Charlotte, North Carolina
01.2020 - 09.2023
  • Led and managed a team of 12+ Digital Product Managers responsible for defining specifications to build the new Consumer Journey experiences platform.
  • Analyzed trends to enhance campaign performance through monitoring and forecasting.
  • Strategically developed customer-centric strategies to exceed sales targets and leverage emerging market opportunities through comprehensive evaluation of customer needs and preferences.
  • Successfully implemented market testing for new Shop and Buying Journey experience and technology within a span of 7 months.
  • Enhanced Shop and Buy Journey, resulting in a 25% increase in efficiency and a 10% boost in sales. This achievement also guided the creation of new design strategies.
  • Pioneered cost-saving measures by devising a vision to optimize the Consumer experience platform through consolidation of technology solutions and processes.
  • Helped define a forward-moving strategy for creating personalized experiences based on test learnings.

Senior Marketing Manager - ECommerce

Allstate Insurance Co
Northbrook, IL
08.2010 - 12.2019
  • Led and managed a diverse team of 75+ resources including Product Owners, engineers, UX designers, and testers to develop and optimize the Allstate consumer-facing online sales platform.
  • Successfully executed new consumer oriented eCommerce platform through creation of three necessary applications (consumer application, real-time experience configurator & CMS). This groundbreaking approach permitted simultaneous bundling across five or more insurance line-of-businesses. Delivered final product within unprecedented timeframe (completed in 22 months instead of the estimated 38 months), saving nearly $15 million on project expenses.
  • Consistently achieved annual sales of over $70 million by generating new business.
  • Developed user-friendly insurance tools that enhanced consumer confidence. Received top honors from Consumer Insights and Insurance Monitor in 2017 (Grade A+ and Gold Medal).
  • Obtained 8 patents for innovative solutions describe as follows:

Awarded 2 Generating Quoting Tool using consumer data and machine learning to provide confidence builder tools to recommend coverage. See patents:

https://patents.justia.com/patent/11037245

https://patents.justia.com/patent/11741549

Awarded 2 patents for creating a machine learning engine to process the data and providing different experiences as output based on consumer answers. See patents:

https://patents.justia.com/patent/11199943,

https://patents.justia.com/patent/11635877

Awarded 4 patents for display screen with graphical user interface that dynamical transform based on the consumer data and selections. See patents: https://patents.justia.com/patent/D855060, https://patents.justia.com/patent/D854552, https://patents.justia.com/patent/D855061, https://patents.justia.com/patent/D855062

  • Reviewed monthly performance metrics and analytical reports, presenting sales successes to senior leadership and various stakeholders.
  • Collaborated with various internal teams to develop and execute web-based demand generation campaigns while ensuring brand consistency and implementing best practices.
  • Worked closely with Marketing and Product teams to create effective strategies that enhance web sales and support a multi-channel business model.
  • Implemented Agile methodology to expedite delivery of consumer solutions.
  • Achieved faster time to value through the implementation of an experimentation mindset, resulting in improved outcomes.

System Analyst - ECommerce

Allstate Insurance Co
Northbrook, IL
02.2007 - 08.2010
  • Re-vamped web-based consumer-facing quoting application, collaborating with business stakeholders to understand their vision, needs, strategies, and problem areas while creating effective technology solutions.
  • Implemented innovative solutions to streamline external data processing and improve customer experience, resulting in cost reductions of over ~100k annually.
  • Designed API services to seamlessly connect with product management services
  • Built an efficient Operations Analytics team from the ground up, deploying diagnostic tools/techniques to consistently improve application performance.
  • Created an innovative design and architecture solution that allows consumers to seamlessly choose from three price packages, complete with real-time discounts, on the website.
  • Designed solution to manage coverage recommendations to provide additional options for consumer to buy which increase sales by over 30%
  • Prepared and train Regional Marketing Managers on the eCommerce application and how to analyze results to improve the consumer experience.

System Analyst - Agency Solutions

Allstate Insurance Co
Northbrook, IL
01.2004 - 02.2007
  • Designed systems solutions and services for a new Agency and Call center Point of Sales Platform.
  • Collaborated with business stakeholders to understand their vision, needs, strategies, and problem areas in order to develop effective technology solutions
  • Pioneered the adoption of design and estimation best practices resulting in increased accuracy for forecasting project costs and timelines
  • Effectively analyzed and designed more than 380 legal trailing documents, with an additional accomplishment of designing 150 new ones in just one weekend.
  • Developed and implemented scripts enabling rapid development and testing by generating over 500 transactions on a single click.
  • Developed training manuals and materials for agency on how to effectively utilize the Legal Trailing documents application.
  • Created intuitive and efficient user interface for legal trailing documents applications, enhancing agent experience. (Delivered a functional clickable prototype in just 3 hours)
  • Developed innovative patterns and frameworks for integrating specialized API services.
  • Constructed instructional resources to support the smooth transfer of responsibilities to off-shore developers.

Systems Architect/Systems Analyst - Web Sales

Allstate Insurance Co
Northbrook, IL
06.2001 - 02.2004
  • Modernized consumer facing web quoting application
  • Streamlined integration points through the analysis, design, and mapping of over 3000 data elements
  • Developed an application that integrates web application data with the AS/400 system to streamline business processes, significantly enhancing SLA performance from approximately 2 minutes to less than 3 seconds.
  • Generated reports to support business and technical operations using Pearls scripting language
  • Crafted comprehensive resources utilized by offshore team members to facilitate a seamless transition process.

Technical Team Leader - Design Team

Allstate Insurance Co
Northbrook, IL
08.1998 - 01.2000
  • Led 16 system designers in successfully developing and implementing Allstate's inaugural multi-access integration between consumer quoting applications and agents & call centers platform, utilizing web technology and backend legacy technology.
  • Streamlined development process with the use of configuration tables, eliminating duplicate code and improving debugging techniques for enhanced speed to market.
  • Developed a design partners program to enhance collaboration between designers and engineers, resulting in improved solution quality and increased partnership effectiveness.

Systems Programmer

Allstate Insurance Co
Northbrook, IL
06.1997 - 08.1998
  • Supported multiple applications for the Point of Sales platform utilized by Agents and subsequently Call Center staff.
  • Established processes and design patterns to improve speed to market such as configuration tables, duplicate code reduction and new debugging techniques
  • Led building and testing for department's migration to a new home-grown policy admin system.
  • Managed a team responsible for addressing Y2K coding issues.
  • Managed and troubleshooted data, operating systems, files, documents, and drivers to ensure comprehensive systems management and support.
  • Resolved customer issues by establishing workarounds and solutions to debug and create defect fixes.

Education

Bachelor of Science - Computer Information System And Industrial Managem

University of Puerto Rico - Mayaguez
Mayaguez, PR
05.1997

Skills

Innovation and Creativity Expertise:

  • Patent Holder: 9 patent inventions in technology and consumer experience designs with AI-ML
  • Ideas Incubation: Experience creating "think tank" frameworks to generated innovative idea for incubation
  • Experimentation Mindset: Experience on defining goals, thresholds and frameworks to create experimentation on consumer experience

Technical Expertise

  • Technical Knowledge: Angular, React, JAVA, and Large Language Models (LLM)
  • Web Design and Development: Proficient in HTML5, CSS3, and FIGMA design tool prototyping
  • Knowledge in AI: Machine Learning, GenAI, Deep Learning concepts, and Data Analytics Experimentation

Customer and User Experience Expertise

  • Customer Experience Digital Designs: Extensive experience in designing impactful digital experiences for customers
  • Human-Centered Design: LUMA Certification in experience design
  • Bilingual: Proficient in English and Spanish

Marketing and Sales

  • eCommerce Marketing and Sales: Extensive experience in driving marketing and sales strategies for eCommerce platforms

Problem Solving and Critical thinking

  • Solution Finder and Critical Thinking: Proven excellence in finding innovative solutions and critical thinking

Leadership and Coaching:

  • Leading large teams: Ability to manage large group organization
  • Conflict management: Skilled in effectively identifying, addressing, and resolving conflicts to maintain a positive and collaborative work environment
  • Coach and Mentoring: Experienced in providing coaching to other peers & leaders Serve as career development mentor

Accomplishments

Allstate Accomplishments:

  • Implemented a new consumer facing eCommerce solution in 22 months when it was estimated to be completed in 38 months saving $15 million in implementation
  • Replace the same system above with a more revolutionary systems which allow consumers to bundle more than 5 insurance lines of business at the same time. All in 17 months timeframe apart.
  • Generate $70+ million dollars of new business sales every year
  • Created consumer confidence building tools to make insurance simple for consumers. Recognized by Consumer Insights and Insurance Monitor with Grade A+ and Gold Medal in 2017.
  • Granted Total of 8 patents for the following innovative solutions:

Awarded 2 Generating Quoting Tool using consumer data and machine learning to provide confidence builder tools to recommend coverage. See patents:

https://patents.justia.com/patent/11037245

https://patents.justia.com/patent/11741549

Awarded 2 patents for creating a machine learning engine to process the data and providing different experiences as output based on consumer answers. See patents:

https://patents.justia.com/patent/11199943,

https://patents.justia.com/patent/11635877

Awarded 4 patents for display screen with graphical user interface that dynamical transform based on the consumer data and selections. See patents: https://patents.justia.com/patent/D855060, https://patents.justia.com/patent/D854552, https://patents.justia.com/patent/D855061, https://patents.justia.com/patent/D855062

  • Design and Build first version of a platform for agents to print and submit digitally sign legal documents.
  • Design digitally over 300+ legal forms to help business and agents stay in compliance.
  • Developed a framework for Digital Innovation incubator as part of the Digital Transformation Office to provide a home for employees to spark innovative ideas and take test them in a more control environments

Community - Outside of Allstate:

  • Basketball Coach for 24 years - 5th grade to HS (Boys and Girls programs)
  • Certified ASEP HS basketball coach, NCAA Certified and AAU Certified
  • Founder and Director of Round Lake Jr. Panthers HS Feeder program boys and girls for 6 years
  • Director of Lake County Challengers AAU Basketball program Boys and Girls (5th grade-HS) for 7 years
  • Head of Strength and Conditioning and Elite training program for Lake County Challengers for 10 years
  • Coach of the Year - Feeder program in 2013-2014
  • Coach, mentors and assisted over 30+ kids to get scholarships for basketball
  • 2nd place National in Illinois for 9th grade boys
  • Coach 5 years champion of Round Lake Park District Basketball league
  • Former College Athlete - Long Distance runner XC, 5k, 10k (Rookie of the Year) and 4th in the country PR
  • Assistant Football coach for program preparing players for HS.

Languages

Spanish
Native/ Bilingual

Timeline

Senior Manager - Digital Innovation Incubator

Allstate Corp
09.2023 - 06.2024

Senior Digital Product Manager

Allstate Insurance Co
01.2020 - 09.2023

Senior Marketing Manager - ECommerce

Allstate Insurance Co
08.2010 - 12.2019

System Analyst - ECommerce

Allstate Insurance Co
02.2007 - 08.2010

System Analyst - Agency Solutions

Allstate Insurance Co
01.2004 - 02.2007

Systems Architect/Systems Analyst - Web Sales

Allstate Insurance Co
06.2001 - 02.2004

Technical Team Leader - Design Team

Allstate Insurance Co
08.1998 - 01.2000

Systems Programmer

Allstate Insurance Co
06.1997 - 08.1998

Bachelor of Science - Computer Information System And Industrial Managem

University of Puerto Rico - Mayaguez
Salvador Lopez