AYANA JORDAN

Directed patient access and reimbursement strategy for Tezspire, enhancing office and patient experiences.

• Lead and develop a high performing team, creating clarity, ownership and space for different perspectives while driving execution across a complex organization.
• Lead end-to-end access strategy across hub affordability, specialty pharmacy, digital capabilities, and field enablement.
• Translate customer insights and performance data into engagement strategies, tools and experiences tailored to evolving customer needs and workflows.
• Drive launch readiness by defining access strategy capabilities, operational requirements, resources, and investments.
• Lead cross functional execution and strategic partnerships across Amgen, AstraZeneca, Brand, Field, Trade, Legal, Compliance and external partners.

Founding leader of the PAR Innovation & Patient Experience team, building the strategy, operating model and cross functional capability from the ground up.

• Unified cross-functional partners to prioritize and advance patient experience initiatives.
• Identified and developed new patient and customer engagement capabilities, leveraging technology and innovation to address patient and HCP needs.
• Developed integrated technological capabilities to address needs of patients and healthcare professionals.
• Created scalable approaches for consistent adoption across brands, driving enterprise-wide improvements.

Directed annual brand planning for Enbrel, aligning access, consumer, and HCP strategies to optimize patient engagement.

• Launched Enbrel Nurse Partner pilot and first DTC CRM program to improve patient access.
• Executed access launch of Amjevita, establishing strategy, business objectives, and patient support model to enhance patient experience.
• Developed patient access strategies and marketing for established and launch brands, enhancing patient experience.
• Integrated HCP and access priorities into marketing efforts to enhance overall patient engagement.
• Converted patient insights into tailored support solutions, aligning services with key patient journey points.
• Ensured consistent execution of patient-centric strategies across matrixed organization, fostering collaboration among stakeholders.
• Created Amgen SupportPlus, establishing consistent branding for patient support capabilities.

Developed targeted digital marketing strategies for Chevrolet, Buick, GMC, and Cadillac, collaborating with regional leaders and dealer groups to boost sales and market share.

• Executed customized digital marketing strategies aligned with regional and dealer business needs to meet market demands.
• Leveraged paid search, behavioral targeting, retargeting, endemic media, and mobile platforms to improve website performance and enhance customer engagement.

Facilitated targeted sales analysis and inventory management, boosting vehicle sales for California and Hawaii dealers.

• Partnered with dealers to enhance GM vehicle sales and address customer concerns.
• Evaluated dealer performance and local market trends to identify actionable sales and revenue opportunities.
• Collaborated on dealer inventory strategies and vehicle orders to align with market demand.

Progressive brand and customer engagement roles across Chevrolet, GMC and HUMMER spanning integrated marketing, digital, experiential, multicultural and local market activation.

• Translated deep customer and market insights into differentiated campaigns that drove sales and market share.
• Developed integrated go-to-market campaigns aligning brand objectives with digital and experiential marketing.
• Created culturally relevant marketing initiatives targeting Hispanic and African American consumers to enhance brand resonance.
• Managed high-profile partnerships and activations, overseeing media relations and multimillion-dollar investments for optimal visibility.
• Collaborated with regional teams and dealers to tailor creative solutions addressing local customer needs.

Executed model and brand marketing strategies across multiple vehicle lines, driving achievement of sales objectives.

• Collaborated with dealers and marketing teams to enhance brand and retail marketing initiatives, improving overall campaign effectiveness.
• Supported development of dealer retail strategies that aligned with local sales goals and addressed customer needs.
• Contributed to Hispanic marketing campaigns by translating audience insights into impactful marketing execution.