Ayanna Johnson
Media And Social Marketing Manager
Houston,TX
Summary
Forward-thinking Marketing and Social Media Manager experienced working with cross-functional teams to achieve marketing and brand development goals. Expert in traditional and innovative online platforms, content creation and audience engagement techniques. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
8
8
years of professional experience
Work History
Marketing and Social Media Manager
Cromeens Law Firm
Houston, TX
01.2022 - Current
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Utilized project management tools such as Asana for to implement and effective processes for team
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
Freelance Public Relations Consultant
Iconic Reflections
Houston, TX
02.2018 - Current
- Collaborate with cross-functional digital marketing teams to execute client brand and messaging through various social media channels.
- Managed service projects from start to finish by finding partners, making detailed plans and executive projects.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
Technical Support Specialist
Apple
Houston, TX
02.2019 - 06.2021
- Resolved diverse range of technical issues across multiple systems and applications for customers and end-users across various time zones.
- Provided technical support by resolving inquiries by phone, e-mail, and web consistent with department and team service levels and goals.
- Patiently walked individuals through basic troubleshooting tasks.
- Analyzed issues to identify troubleshooting methods needed for quick remediation.
- Assisted customers in identifying issues and explained solutions to restore service and functionality.
Education
Bachelor of Science - Public Relations
University of Houston
Houston, TX 05.2001 -
Skills
Social Media Management
Strategic planning
Networking and relationship building
Social media coordination
Trade show representation
Organization and Time Management
Online marketing strategies
Marketing analytics
Goal planning
Communication planning
Problem-Solving
Microsoft Suite
META Ads
Mail Chimp
Asana
Adobe Creative Cloud/Design
Canva
Timeline
Marketing and Social Media Manager
Cromeens Law Firm
01.2022 - Current
Technical Support Specialist
Apple
02.2019 - 06.2021
Freelance Public Relations Consultant
Iconic Reflections
02.2018 - Current
Bachelor of Science - Public Relations
University of Houston
05.2001 -