Ayesha Iqbal
Lynchburg,VA
Summary
Creative and detail-oriented Graphic Designer with extensive experience in producing compelling content across various platforms. Proficient in brand design guidelines, visual conceptualization, and executing marketing initiatives in print, email, web, and social media. Skilled in Adobe software for creating high-quality graphics and videos. Adept at managing multiple projects, presenting concepts, incorporating feedback, and using virtual communication tools for seamless collaboration.
Overview
5
5
years of professional experience
Work History
Graphic Designer
City Of Lynchburg
Lynchburg, VA
11.2023 - Current
- Rebranding and website development of City of Lynchburg, ensuring consistency across all materials.
- Developed rebranded style guide of City of Lynchburg.
- Developed creative design for print and Digital materials, brochures, banners, posters, stickers, and signs.
- Created engaging social media and digital platform graphics, videos, that drove user engagement and increased online visibility.
- Collaborated with clients and stakeholders to produce quality projects and marketing material, resulting in a 95% satisfaction rate.
- Produced content for events such as the International Festival of Lynchburg, Press conferences, and Council meetings, contributing to a 20% increase in event attendance.
- Created promotional videos and B-roll footage for LTV Channel 15, enhancing the city's digital presence.
- Coordinated with cross-functional teams and stakeholders delivering compelling content that increased social media engagement by 25%.
UX/UI Graphic Designer
Maryland Institute College of arts
Lynchburg, VA
10.2023 - 12.2023
- Developed and maintained project plans and timelines.
- Developed wireframes, prototypes and design specifications for application called Breaks.
- Actively sought out feedback from stakeholders and internal teams throughout the duration of a project in order to identify areas needing improvement or adjustment.
- Incorporated feedback and design iteration.
- Assisted in creating a consistent visual language for the product.
Graphic Designer
Amasia Amusement
Lynchburg, VA
01.2021 - 02.2023
- Development of website design incorporating the brand identity.
- Designed logos, infographics, social media posts, website tasks, and marketing materials, contributing to a 20% sales revenue increase.
- Created visual concepts using illustrator, InDesign, and Photoshop to communicate ideas that inspire, inform, or captivate consumers.
- Maintained company websites updating with new products and corporate announcements as necessary.
- Created visual concepts using Adobe Illustrator, InDesign, and Photoshop, increasing customer engagement by 15%.
- Led brainstorming sessions, generating innovative design ideas that boosted project success rates.
- Trained staff on design software and best practices, enhancing team productivity by 25%.
- Fostered client relationships, ensuring project alignment with client specifications and satisfaction.
Graphic Designer
Beard Center on Aging
Lynchburg, Virginia
01.2019 - 05.2021
- Managed multiple projects simultaneously while meeting tight deadlines
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
- Collaborated with staff to ensure satisfaction of design deliverables.
- Developed graphics, logos and layouts for company and outdoor events.
- Designed print materials such as Banners, logos and posters.
Graphic Designer
GoBelieve
Philadelphia, PA
08.2020 - 12.2020
- Collaboration with cross-functional teams and facilitated them by offering multiple solutions in conceptual models, layout, theme, typography, branding, logos, and other creative design areas, improving project efficiency by 20%.
- Post-production editing related to the project's needs.
- Leveraged proficiency in Adobe InDesign, Photoshop, Illustrator, and Lightroom to design book layout, spread, logos, social media posts and other promotional materials.
- Design presentations and collect feedback for adjustments.
- Developed engaging marketing and promotional designs to promote the company's mission and increasing social media engagement by 25%.
- Frequently participated in creative and business strategy meetings with the sales team and clients.
- Demonstrated a strong aesthetic sense, good sense of color, exceptional attention to detail, and high standards of quality.
Education
Master of Professional Studies - User Experience Design (UX Design)
Maryland Institute College of Art
Bachelor of Arts - Graphic Design And Digital Media
University of Lynchburg
Skills
- Graphic Design
- Adobe Creative Cloud
- Figma
- Professional Photography
- Product Management
- Problem Solving Solutions
- Cross-Functional Collaboration
- UX Design, UI Design
- Ideation and Iteration
- Storyboarding
- Leadership skills
- Communication skills
- Multitasker
- Print design
- Visual design
- Branding and Identity
- Digital graphics
- Layout Design
- Typography Design
- Video Editing
- Website Design
- Marketing media
- UI and UX Design
- Project Management
- Attention to Detail
- Design Mockups
- Adaptability and Flexibility
- Honest and Dependable
- Team Collaboration
- Originality and Creativity
- Work Planning and Prioritization
- Concept Development
Accomplishments
- AWARDS & ACCOLADES: Best Graphic Design Work (UL), Provost Award (UL)
- Honor Society: Representative at UL Chapter of The National Society of Leadership & Success (Spring 2019 – Present)
- Representative at UL Chapter of Tau Sigma National Honor Society (Fall 2019 – Present)
- UL Art Club (Spring 2019 – May 2021)
- Secretary at UL Muslim Student Association (Spring 2019 – May 2021)
- Active Member at UL Asian Pacific Islander Student Association (Spring 2019 – May 2021)
- Member of Phi Theta Kappa National Honor Society (Spring 2017)
Mentorship
- ADPList Community.
- Industry Immersive Workshop
- Industry Tools.
Timeline
Graphic Designer
City Of Lynchburg
11.2023 - Current
UX/UI Graphic Designer
Maryland Institute College of arts
10.2023 - 12.2023
Graphic Designer
Amasia Amusement
01.2021 - 02.2023
Graphic Designer
GoBelieve
08.2020 - 12.2020
Graphic Designer
Beard Center on Aging
01.2019 - 05.2021
Master of Professional Studies - User Experience Design (UX Design)
Maryland Institute College of Art
Bachelor of Arts - Graphic Design And Digital Media
University of Lynchburg
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