Ayesha Westmoreland
Middle River,MD
Summary
Results-focused management professional with 14+years of progressive leadership experience. Skilled in developing high-potential staff into exceptional leaders who consistently demonstrate creativity, customer service, and technical skills required for a successful salon. Committed to driving team performance and exceeding client expectations through strategic planning, effective communication, and a strong focus on delivering exceptional service. Adept at fostering a positive work environment that promotes growth, collaboration, and continuous improvement.
Overview
25
25
years of professional experience
1
1
Certification
1
1
Cosmetologist
Work History
Cosmetology Instructor
Baltimore Beauty and Barber School
Lutherville, Md
06.2023 - 01.2024
- Educating aspiring beauty professionals in the principles and techniques of cosmetology, providing comprehensive instruction in various beauty treatments and procedures.
- Serving as a mentor and motivator to students, guiding them through our exclusive curriculum to help them achieve success in their cosmetology careers.
- Instructing and leading students in practical exercises and demonstrations to develop their skills and confidence in the field of cosmetology.
- Assisting with orientations, open houses, and admissions-related activities to support student recruitment and enrollment efforts.
- Providing ongoing support and guidance to students, offering personalized feedback and advice to help them excel in their cosmetology studies and prepare for successful careers in the beauty industry.
- Recruited clients for students to get practical experience.
- Planned both theory and practical lessons for [Number] students.
- Prepared students for [State] cosmetology exam with [Number]% success.
- Observed and evaluated students' work to determine progress, provide feedback, and make suggestions for improvement.
- Supervised and monitored students' use of tools and equipment.
- Engaged students in academic and practical conversations that elicited critical thinking, creativity, collaboration and communication.
Colorist Educator
Madison Reed Hair Color Bar
Bethesda, Md
03.2022 - 11.2022
- Served as a product educator, driving retail sales by imparting in-depth product knowledge and motivating colleagues to effectively promote and sell hair color products.
- Played a pivotal role as the main trainer and mentor at the color bar, developing and executing ongoing training sessions, one-on-one coaching, and mentoring programs to enhance colorists' skills and expertise.
- Demonstrated proficiency in providing a wide range of color services at the Hair Color Bar, including all-over color, root treatments, highlights, toning glaze treatments, and blowout services.
- Expanded service offerings by performing additional tasks such as consultations, shampooing, blowout services, and providing retail product recommendations to clients.
- Conducted training sessions for stylists on the latest color application methods and educated professionals on new color launches, ensuring that the team stays updated with industry trends and advancements.
- Selected and formulated chemical color treatments to achieve clients' desired hair color, measuring and mixing components with accuracy.
- Communicated effectively with clients to establish expectations and desires for color treatment.
- Established rapport and positive client relationships to maintain and expand clientele via referrals and word-of-mouth.
- Promoted salon products to maintain color treatments to clients, making recommendations based on hair health, texture and applied services.
Counter Manager
Anastasia Beverly Hills
Towson, Md
08.2021 - 01.2022
- Demonstrated expertise in cosmetic artistry and specialized skills such as brow shaping, delivering high-quality services to clients.
- Led and modeled strong service and selling skills as an ABH Esthetician, driving service and sales while representing the brand effectively.
- Provided ABH signature waxing services while ensuring compliance with all state laws regarding safety and sanitation.
- Collaborated with ABH and Nordstrom to plan and execute services and events at the store level, contributing to brand promotion and customer engagement.
- Managed daily operations including banking, inventory management, and timely reporting practices, ensuring efficient and smooth functioning of the counter.
- Operated cash register to accurately complete customer financial transactions.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Salon Leader
Ratner Companies L.C
Towson, Md
07.2015 - 06.2020
- While Managing two salons successfully coordinated grand re-opening at second location to effectively reverse negative sales trend and go on to win national sales award.
- Identified a need for pricing education in all salons and developed training module and power point for said education.
- Cultivated and mentored six stylists on their career path to become leaders themselves
- Part of national Salon Focus Team
Member of district facilitation team for training Assistant Salon Leaders - Managed salon operations as a Supervisor, overseeing performance, appearance, and product sales to drive business success.
- Exceeded weekly sales budgets by implementing effective sales strategies and fostering strong customer relationships, interfacing with over 500 customers weekly.
- Conducted daily and weekly cash audits, managed bank deposits, and ensured financial accountability.
- Provided education to clients on hair care products and promotions, enhancing customer satisfaction and loyalty.
- Empowered and coached Assistant Salon Leaders, Shift Leaders, and Stylists to ensure smooth business operations, surpassing revenue goals for four consecutive quarters.
- Oversaw salon employee performance, facility cleanliness, and sales.
- Controlled inventory by tracking expenses, purchases, and shelf stock.
- Worked to continuously increase salon business through effective sales, service, and operations policies.
- Evaluated employee performance through close observation and performance rubrics.
- Worked effectively in fast-paced environments.
Assistant Salon Leader
Ratner Companies L.C
10.2014 - 07.2015
- Assisted in daily salon operations including banking, ordering, and scheduling, ensuring smooth and efficient functioning of the salon.
- Mentored and developed cosmetologists of all levels, providing guidance and support to enhance their skills and advance their careers.
- Trained a staff of 12 assistant salon stylists to become Salon Leaders, fostering leadership qualities and promoting career growth within the team.
- Promoted and sold salon services and products, effectively communicating their benefits to clients and driving revenue.
- Recommended home hair care regimens and treatments to clients, ensuring they receive personalized care and maintain salon results between visits.
Education
Certification - Information Technology A
Global Networks Inc.
Columbia, MD07.2020
Cosmetologist - Cosmetology Education
Empire Beauty School
Baltimore, MD07.2002
Skills
- Sales
- Empathy
- Leadership
- Communication
- Team Management
- Salon Operations
- Industry Knowledge
- Regulatory Compliance
- Curriculum Development
- Cosmetology Techniques
Certification
Cosmetology License
Awards
- REDKEN "SALES AWARD”
Publications
2016 BLACK HAIR SOPHISTICATES MAGAZINE "SENSATIONAL AWARD"
Timeline
Cosmetology Instructor
Baltimore Beauty and Barber School
06.2023 - 01.2024
Colorist Educator
Madison Reed Hair Color Bar
03.2022 - 11.2022
Counter Manager
Anastasia Beverly Hills
08.2021 - 01.2022
Salon Leader
Ratner Companies L.C
07.2015 - 06.2020
Assistant Salon Leader
Ratner Companies L.C
10.2014 - 07.2015
Cosmetologist - Cosmetology Education
Empire Beauty School
Certification - Information Technology A
Global Networks Inc.