Hi, I’m
Ayodele Dada
Market Research Analyst
Philadelphia,PA
Summary
Resourceful Market Research Analyst offering 2 years background studying market conditions, consumer preferences and statistical data to examine potential sales of services. Detail-oriented and creative professional familiar with CRM programs and various data collection methods. Well-educated in creating research databases and utilizing SWOT analysis. Certified in Meta Social Media Management, paired with strong ethics and outstanding communication abilities.
Overview
9
years of professional experience
1
Certification
Work History
Wexford College
Market Research Analyst (Remote)
01.2020 - Current
Job overview
- Conducted in-depth market research analysis on customer preferences and behaviors, resulting in a 15% increase in product adoption rate.
- Created and presented real-time reports on current market conditions to upper management.
- Developed customer segmentation models based on demographic and psychograph's factors, enabling the company to target specific market segments and achieve a 30% growth in revenue.
- Raised marketing and sales productivity 20% through better analysis of online advertising programs.
- Design and execute surveys, focus groups, and other qualitative and quantitative research methods
Rayo Training Institute
Director /Online Tutor
12.2018 - Current
Job overview
- Overseeing daily classroom activities, creating lesson plans, and teaching IELTS including spoken English to the students.
- Encourage the creation and application of new ideas in teaching, learning, and the school environment.
- Prepare and set tests, examination papers, and exercises.
- conduct individual and group reading activities and evaluate teachers' and students' performance.
- Reformat PowerPoint presentations used in courses.
Kogi State Police Command
Assistant Public Relations Officer (Internship)
04.2017 - 05.2018
Job overview
- Communicated with media weekly to build relationships and optimize press coverage with the PR Police department
- Forged strong media relationships to further public relations goals.
- Developed campaigns to increase public awareness of division and engage customers.
- Wrote press releases for routine use and crisis management.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
LeadGenius
Lead Researcher (Freelance)
08.2015 - 07.2016
Job overview
- Web research for potential customers to invest in the company; B2c lead generation
- Sorted data into well-organized formats and transformed into figures.
Education
Rowan UniversityGlassboro, NJ
Master of Arts from Strategic Communication
05.2024
Plymouth Marjon UniversityPlymouth, England
Bachelor of Arts from Mass Communication
10.2016
Adekunle Ajasin UniversityAkungba-Akoko
Diploma from Law
10.2012
Skills
- Data Analytics
- SWOT Analysis
- Social Media Management
- Microsoft Office Suite
- Canva
- Facebook ad
- Market Analysis
- Market Data Collection
- Competitive Analysis
- Survey Design
- Research Presentation
- Target Audience Analysis
Certification
- Google Data Analyst, Google - Jan 2024 - Present
- AWS Basic Data Analytics, Amazon - Jul 2023 - Sept 2023
- Meta Social Media Marketing, Meta - Sept 2023 - Nov 2023
Timeline
Market Research Analyst (Remote)
Wexford College
01.2020 - Current
Director /Online Tutor
Rayo Training Institute
12.2018 - Current
Assistant Public Relations Officer (Internship)
Kogi State Police Command
04.2017 - 05.2018
Lead Researcher (Freelance)
LeadGenius
08.2015 - 07.2016
Rowan University
Master of Arts from Strategic Communication
Plymouth Marjon University
Bachelor of Arts from Mass Communication
Adekunle Ajasin University
Diploma from Law
Similar Profiles
Addison CurryAddison Curry
Dental Hygienist at Wexford HealthDental Hygienist at Wexford Health
Denise FurlongDenise Furlong
Loan Officer at Wexford Credit Union LtdLoan Officer at Wexford Credit Union Ltd
April KingApril King
Administrative Assistant at Wexford Health SourcesAdministrative Assistant at Wexford Health Sources