Aza Rosenberg
Palm Coast,Florida
Summary
Creative and results-driven marketing professional with a proven track record in crafting innovative strategies to drive brand awareness, engagement, and revenue. Skilled in developing multi-channel campaigns, creating compelling content, and managing brand consistency across digital and traditional platforms. Passionate about blending creativity and strategy to elevate brand presence and achieve impactful results.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager
Premier Food Trucks
Bunnell, Florida
06.2023 - 01.2025
- Developed and led data-driven marketing strategies, increasing brand recognition, audience engagement, and sales, contributing to a 15% revenue growth and achieving 589% ROI within a year.
- Managed multi-channel digital and traditional marketing efforts, collaborating with internal teams, PR agencies, and external partners to drive brand consistency and campaign success.
- Tracked and optimized marketing performance using Google Analytics, delivering detailed reports and insights to stakeholders while refining budget allocations for maximum ROI.
- Planned and executed high-impact marketing campaigns and events, including a Christmas Donation Campaign, partnering with charities to enhance brand reputation and community goodwill.
- Attended and actively promoted grand openings and events for food industry clients, engaging with local communities, executing on-site marketing strategies, and driving customer traffic to strengthen brand presence.
- Led content strategy and execution across multiple platforms, including Instagram, Facebook, LinkedIn, YouTube, X, driving audience engagement and increasing Instagram reach by 776% and Facebook engagement by 184%.
- Optimized website UX and SEO, implementing SEM strategies that reduced bounce rates by 37% and increased unique visitors by 20%. Developed a highly effective sales funnel that enhanced lead quality and conversion rates.
Digital Marketing Specialist
Change Marketing
New York, NY
12.2021 - 03.2023
- Led client onboarding, defining growth objectives, and aligning marketing strategies with SEO, paid media, and omnichannel marketing tactics.
- Managed Google Ads and Meta Ads campaigns and performance analytics, optimizing budgets and targeting to maximize ROI and lead generation.
- Developed and executed multi-channel marketing campaigns, including content calendars, social media strategies, and targeted email marketing campaigns.
- Analyzed website performance and provided recommendations for UX and conversion rate optimization (CRO) across 59 audited client websites.
- Implemented tracking and automation, setting up Google Tag Manager, Google Analytics, and Zapier workflows to streamline reporting and campaign execution.
- Supported high-profile promotional events, including managing digital strategies for the Las Vegas Trade Show "Don’t Gamble With Your Marketing" campaign.
Social Media & Content Manager
Isabel Garcia
San Jose, CA
10.2016 - 11.2021
- Curated and published content, including photos of models and dresses, ensuring high-quality visuals and compelling captions to drive engagement.
- Managed and grew Instagram to 70K followers, overseeing content strategy, engagement, and brand positioning.
- Communicated with potential customers, guiding product selection and styling to enhance the shopping experience.
- Coordinated and prepared photoshoots as needed, handling studio bookings, model selection, and wardrobe planning, while occasionally photographing and editing images using DSLR cameras, studio lighting, Adobe Photoshop, and Lightroom.
Education
Bachelor of Science - Marketing
Colorado State University
Fort Collins, CO12-2021
Skills
- Google business suite
- Adobe creative suite
- Campaign execution
- Multichannel marketing
- Budget development
- Marketing strategies
- Market research and analysis
- Marketing automation
- Customer relationship management (CRM)
- Search engine optimization (SEO)
- Digital marketing
- Brand strategy
- Online reputation management
- Email marketing campaigns
Certification
- Google Search Ads
- Google Analytics
Timeline
Marketing Manager
Premier Food Trucks
06.2023 - 01.2025
Digital Marketing Specialist
Change Marketing
12.2021 - 03.2023
Social Media & Content Manager
Isabel Garcia
10.2016 - 11.2021
- Google Search Ads
- Google Analytics
Bachelor of Science - Marketing
Colorado State University
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