Aziz Yasarlar

Dearborn,MI

Summary

Accomplished Senior Brand Manager with a proven track record at Flender Group, enhancing the EMEA market share of over 15 eclectic global brands through creative direction and strategic vendor relations. Skilled in market analysis and B2B marketing channels, adept at leveraging database management, Microsoft & Adobe Suites to drive brand growth. Demonstrated success in fostering regional strategies and executing activations, underscored by a commitment to results and team collaboration.

Brands Managed:

Carhartt WIP, Stüssy, Arte Antwerp, Gramicci, Suicoke

District Vision, Suicoke, ARIES, thisisneverthat, EDWIN, MARKET, HUF, Twojeys, KOMONO, Jason Markk, Karl Kani, The Hundreds, RIPNDIP, Primitive, Carrots

Overview

years of professional experience

Work History

Senior Brand Manager [B2B]

Flender Group

06.2020 - 07.2024

Increased market share and brand awareness of over 15 global brands through execution of creative projects and targeted brand activations across sales regions.
Implemented data-driven decision making by analyzing various metrics such as sales data, advertising performance reports, and customer feedback.
Streamlined internal communication processes, upholding brand standards across all regions.
Liaised with concept and department stores to support brand objectives daily.
Established optimized business development systems & database based on company networks & market research.
Developed training materials for approximately 30 vendors to communicate brand strategy effectively across all levels of organization.
Negotiated strategic partnerships with external vendors to enhance product offerings and increase distribution channels.
Met with buyers from various sales regions bi-annually during Fall/Winter & Spring/Summer Paris Fashion Week to present new brand collections, strengthening vendor relations.
Oversaw preparation of brand marketing copy, sales assets, and conducted meetings to address planning .

Process Manager

LXRandCo

03.2019 - 04.2020

Collaborated with cross-functional teams to identify areas of improvement, leading to increased efficiency across departments.
Ensured compliance with industry standards by establishing store guidelines, monitoring progress, and addressing deviations promptly.
Utilized Power BI software to monitor sales performance & establish targeted email marketing campaigns - reported to regional manager.
Increased overall productivity by providing training and support for team members in best practices and techniques.

Education

BBA - International Business Management

Eastern Michigan University

Ypsilanti, MI

10.2019

BBA - Business Administration And Management

ICN Business School

Nancy, France

05.2019

Skills

Creative Direction & Operations
Vendor Relations
B2B Marketing Channels
Market Analysis
Special Project Execution
Regional Strategy

Product positioning
Brand-building strategies
Database Management
Microsoft Office Suite
Adobe Suite

Accomplishments

Executed 4 Carhartt WIP ‘PRECIOUS’ skate film screenings in Middle East & Turkey.
Executed global brand HUF on international skateboarding activations in the Middle East & Turkey.
Upheld brand merchandising standards with vendors across multiple distribution regions.
Collaborated with LA streetwear brand MARKET on creative capsule collection released in UAE.
Executed Middle East brand launch of Spanish lifestyle Jewelry brand TwoJeys in Abu Dhabi.
Upheld brand merchandising standards with vendors across multiple distribution regions.
Built & maintained a B2B website for the company that streamlined order/reorder processes (WIX website).
Created a new centralized system of sales & training tools called ‘Flender Tools’ utilized by vendors each season.

Languages

Turkish

Native or Bilingual

Timeline