JASON MCANDREW
Philadelphia,PA
Summary
Dynamic and entrepreneurial-minded marketing and communications leader with over 20 years of experience crafting outcome-driven, omnichannel strategies that blend data, creativity, media, and technology to achieve measurable growth. Recognized as a trusted advisor to senior leaders, adept at steering cross-functional teams through digital transformations, M&A integrations, and organizational changes. Expertise in translating complex insights into compelling narratives while optimizing go-to-market execution for sustained business impact in highly regulated and data-centric industries. Committed to driving innovation and excellence in every initiative, ensuring alignment with overarching business objectives.
Overview
23
23
years of professional experience
Work History
Founder/Principal Creative
Passionion
Philadelphia, PA
01.2026 - Current
- Founded a freelance photography and marketing consultancy, working with local businesses and corporate clients to level-up marketing creative, brand visibility, and growth strategies.
- Crafted and launched passionion.com, integrating unique content and photography to create an immersive brand experience.
- Manage business operations, client workflows, and establish partnerships with key stakeholders to expand service offerings and client base.
Senior Director of Brand & Communications
Verisk
Philadelphia, PA
08.2022 - 05.2025
- Led a ground-up brand transformation, integrating two acquired companies (Jornaya & Infutor) into a novel business unit, Verisk Marketing Solutions (VMS).
- Managed a multi-functional team of designers, copywriters, social media, web developers, project manager, creative agencies, PR firm, and podcast production agency.
- Developed customer journey mapping and positioning strategies to align investment priorities across content, media, and digital platforms.
- Managed end-to-end creation of new website for VMS to establish brand identity, create positioning and impact for new product suites and industry verticals.
- Analyzed user behavior and refined content strategies, achieving a 360% increase in monthly website engagement through targeted performance optimizations.
- Streamlined marketing processes and improved ROI by integrating agency frameworks and standardized planning protocols.
- Facilitated cross-functional collaboration among product marketing, sales, customer success, and technology teams to enhance strategic clarity and alignment.
- Drove strategic efforts to achieve a 146% year-over-year growth in social interactions, aimed at elevating brand visibility and fostering audience engagement.
Director, Product Marketing & Sales Enablement
Verisk / Jornaya
Philadelphia, PA
12.2019 - 08.2022
- Directed full-scale rebranding and flagship product launch for Jornaya, resulting in consecutive record years of revenue and retention, including 26% year-over-year revenue growth in 2020.
- Partnered with executive leadership to develop investor assets that were instrumental in securing Jornaya's acquisition by Verisk.
- Spearheaded development of commercial enablement programs uniting customer-facing teams for enhanced understanding of product updates and go-to-market strategies.
- Directed and built cross-functional teams across creative marketing, operations, demand generation, and external agencies.
- Recognized for leadership and impact with the Jornaya Outstanding Performance Award (2020).
Senior Portfolio Marketing Manager
Clarivate
Philadelphia, PA
09.2017 - 11.2019
- Led global marketing for Web of Science (WoS), one of the world's largest and most trusted research citation database.
- Developed and executed integrated marketing strategies to enhance brand visibility and engagement.
- Refined and centralized product positioning across WoS and other complex global offerings, while increasing field efficiency and alignment across global sales and marketing teams in the Americas, Europe, and APAC.
- Led strategic execution of the company's largest annual global initiative, resulting in 25% improved engagement over previous year.
- Led go-to-market strategy and execution for newly acquired tech startup, Kopernio, aligning teams, strategy, and positioning.
Global Strategic Marketing Manager
Wolters Kluwer
Philadelphia, PA
11.2015 - 09.2017
- Led global marketing strategy for Ovid, one of the world's largest medical research platforms.
- Developed enterprise-level GTM strategy, directed creative execution, and global marketing and sales team enablement.
- Orchestrated GTM launches for five new products, coordinating across cross-functional and international teams.
- Directed launch of Medicine, the company's first mega Open Access journal-achieving 200% over first year revenue target.
Portfolio Marketing Manager
Wolters Kluwer
Philadelphia, PA
04.2013 - 11.2015
- Managed marketing strategy for a diverse portfolio of proprietary and society-owned medical journals in highly competitive categories.
- Designed and executed targeted campaigns supporting sales and renewals in academic and corporate markets.
Commercial Sales Executive
Taylor & Francis
Philadelphia, PA
02.2010 - 04.2013
- Enterprise sales of academic journals to higher education, government, and corporate institutions.
- Exceeded sales goals by 334%, consistently ranking among top performers.
- Awarded: 2014 Highest North American Sales.
Associate Marketing Manager
Taylor & Francis
Philadelphia, PA
09.2008 - 02.2010
- Managed full-funnel marketing strategy and execution for a portfolio of academic journals.
- Produced direct-to-consumer content and campaigns, while supporting key revenue growth goals across commercial sales territories.
Creative Director / Copywriter
Hanson Marketing & Advertising
Colorado Springs, CO
02.2003 - 10.2006
- Wrote and produced ads for TV, radio, billboard, direct mail, print and web for a diverse portfolio of all agency accounts.
- Hired and managed graphic artists, video directors/editors, audio production, and on-screen and voice talent.
- Won 2 regional Addy Awards for TV commercial work, recognized for creativity and impact.
Education
Bachelor of Science - Psychology, Advertising
University of Idaho
Moscow, ID01.2002
Skills
- Team Leadership
- Product Marketing
- Brand & Content Strategy
- Performance Analytics & Reporting
- Agency & Vendor Management
- Creative Direction & Operations
- Design & Copywriting
- Sales Enablement
- Event Strategy & Activation
- Website Development
- Podcast Creation & Production
- PR Program Management
Timeline
Founder/Principal Creative
Passionion
01.2026 - Current
Senior Director of Brand & Communications
Verisk
08.2022 - 05.2025
Director, Product Marketing & Sales Enablement
Verisk / Jornaya
12.2019 - 08.2022
Senior Portfolio Marketing Manager
Clarivate
09.2017 - 11.2019
Global Strategic Marketing Manager
Wolters Kluwer
11.2015 - 09.2017
Portfolio Marketing Manager
Wolters Kluwer
04.2013 - 11.2015
Commercial Sales Executive
Taylor & Francis
02.2010 - 04.2013
Associate Marketing Manager
Taylor & Francis
09.2008 - 02.2010
Creative Director / Copywriter
Hanson Marketing & Advertising
02.2003 - 10.2006
Bachelor of Science - Psychology, Advertising
University of Idaho
Tools And Platforms
- 6Sense
- Monday
- Salesforce
- WordPress
- Riverside
- Slack
- G Suite & MS Office
- Adobe Suite
- Canva
- Wix
- Google Analytics
- Variety of AI tools