Jessica Le'Ann Webster
Murfreesboro,TN
Summary
Versatile Marketing & Instructional Design Strategist with 5+ years of experience developing high-impact visual content, educational materials, and branding strategies that elevate business performance. Expert in blending storytelling, UX learning principles, and design to create engaging marketing campaigns, digital products, and training content. Proven ability to design brand experiences that drive lead generation, customer education, and retention-especially within the real estate and service-based industries.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Woodfork Chapel AME Church
10.2024 - Current
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
Marketing & Learning Strategist
Jessica Le'Ann Homes
01.2021 - Current
- Designed and executed visual branding, marketing assets, and content calendars for high-end listings and digital campaigns
- Created luxury client onboarding kits, welcome guides, and educational video walkthroughs using Canva and Rise 360
- Applied instructional design strategies to train clients and new agents through interactive presentations and branded modules
- Developed downloadable lead magnets and automated email sequences, boosting engagement by 60%
- Scripted and produced real estate buyer education series and social media reels, doubling Instagram video views
- Collaborated with partners to host educational workshops and lifestyle events, promoting client education and brand loyalty
Real Estate & Client Experience Specialist
eXp Realty
01.2021 - Current
- Company Overview: Real Estate & Client Experience Specialist | Licensed Luxury Real Estate Agent
- Led marketing initiatives for new listings, including copywriting, graphics, and social content development
- Built real estate explainer presentations for first-time buyers using instructional techniques and design tools
- Implemented CRM automations and customized learning journeys for buyer and seller onboarding
- Partnered with local organizations to develop client appreciation events and educational open houses
- Real Estate & Client Experience Specialist | Licensed Luxury Real Estate Agent
Instructional Designer | Curriculum Developer | Math Interventionist
Rutherford County Schools
01.2014 - Current
- Designed and implemented differentiated instructional materials to support K-12 student success, tailoring content to diverse learning styles and academic needs
- Integrated learning management systems (LMS) and digital tools to develop hybrid and asynchronous instructional experiences
- Created interactive e-learning modules and digital content aligned with curriculum standards and individual performance goals
- Led teacher training and professional development workshops to enhance technology integration and instructional design best practices
- Applied backward design and instructional frameworks (e.g., ADDIE, UDL) to improve student engagement and measurable learning outcomes
- Collaborated cross-functionally with faculty, administrators, and instructional coaches to drive data-informed curriculum development
Education
Certificate - Education
IDOL Academy
Flowery Branch, Georgia06-2025
Certificate - Project Management
Google
Mountain View, CA05-2024
Master of Arts - Education
Cumberland University
Lebanon, TN12-2015
Bachelor of Science - Family Studies and Sociology
Middle Tennessee State University
Murfreesboro, TN05-2014
Associate of Arts - Education
Holmes Community College
Ridgeland05-2010
Skills
- Brand Strategy & Positioning
- Instructional Design (ADDIE, SAM, Agile ID)
- Learning Experience Design (LXD)
- Marketing Funnel Development
- Graphic Design (Canva, Adobe, Figma)
- Content Strategy & Copywriting
- Email Marketing Campaigns (FloDesk, Mailchimp)
- Video-Based Learning & Scriptwriting
- Social Media Management & Reels
- Course Authoring (Rise 360, Storyline, Camtasia)
- Event Planning & Client Engagement
- Real Estate Marketing & CRM Tools
- Digital marketing
- Social media marketing
- SEO
- Detail-oriented
Certification
- Google Project Management Certification, 2015
- Adobe Captivate Essential Training, 2015
- Articulate Storyline Essential Training, 2015
- Cinematic Composition for Video Productions, 2015
- Digital Marketing Foundations, 2015
- Marketing Foundations, 2015
- Instructional Design Adult Learners, 2015
- ScreenFlow 8 Essential Training, 2015
- Tableau Essential Training, 2022
- Instructional Design Essentials Models of ID, 2015
- Salesforce Essential Training, 2015
- Premier Pro 2022 Essential Training, 2022
- Essential Skills in Adobe InDesign, 2025
- Professional Certificate, 2025
- InDesign 2025 Essential Training, 2025
- The AI-Driven Project Manager: 10X Your Productivity with Generative AI, 2025
- Articulate Storyline Essential Training, 2025
- Coursera Foundations of Project Management Certification, 2024
Timeline
Digital Marketing Specialist
Woodfork Chapel AME Church
10.2024 - Current
Marketing & Learning Strategist
Jessica Le'Ann Homes
01.2021 - Current
Real Estate & Client Experience Specialist
eXp Realty
01.2021 - Current
Instructional Designer | Curriculum Developer | Math Interventionist
Rutherford County Schools
01.2014 - Current
Certificate - Education
IDOL Academy
Certificate - Project Management
Google
Master of Arts - Education
Cumberland University
Bachelor of Science - Family Studies and Sociology
Middle Tennessee State University
Associate of Arts - Education
Holmes Community College
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