Baileigh Sheffield

• Increased brand awareness through creation of innovative print and digital productions for major publications.
• Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
• Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.

• Interacted with authors and other internal customers to define job requirements and resolve content, production and scheduling issues.
• Edited classified and unclassified reports and other communications materials to maximize organization, proper grammar usage, and clarity.
• Employed specialized layout and editing software to place text blocks, illustrations, and other images or elements.
• Increased sales by 10%
• Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
• Performed research and checked facts to maintain ahigh standard of journalistic integrity.
• Wrote pieces and news stories for online publication, coordinating images and layout to deliver theproper presentation.
• Followed through on beat sources, contacts, and leads to gather information for stories.
• Wrote, edited, and produced stories for Internet and digital channels.
• Delivered authoritative sports coverage with careful attention to game facts, stats, and predictions.
• Revitalized community sports coverage by increasing assignments and revamping quality standards.

Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.

• Edited video, audio and photos to enhance and complete post-production work for polished appearance.
• Managed website by developing and refining pages to enhance appearance and increase user experience.
• Organized and managed digital assets through regular maintenance and content archiving.
• Created engaging, compelling, and on-brand audio and video content for digital channels.
• Participated in editorial meetings to discuss story ideas and content.
• Edited, proofread and fact-checked content for accuracy.
• Reported from field locations and wrote stories under tight deadlines.
• Researched and analyzed newsworthy events, trends, and issues.
• Created content specifically for the weekends for web and TV.
• I worked by myself on the weekends and worked directly with the anchor and director.

• Facilitated communication between production staff and other departments to synchronize work.
• Planned video shoots in studio and remotely by managing production through stages to completion.
• Coordinated with producers and on-air talent to create program content, new ideas, and segments.
• Developed production plans and organized resources to achieve prompt delivery of projects.
• Developed schedules for production, editing, and duplication for timely delivery.

• Created briefs, features and general content articles.
• Proofread copy written by colleagues to correct spelling, punctuation and grammar.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.

• Wrote and proofread blog and social media posts, website copy and articles.
• Ran SMU Rivals social media sites
• Conducted interviews with coaches

• Used InDesign, Adobe Illustrator and Photoshop to create design ideas.
• Analyzed media engagement and produced tracking reports.
• Put together and distributed press kits and other materials.
• Translated video, graphics and audio animation into distributable formats.
• Engaged in photography, graphic design and video content creation.
• Planned and adhered to content calendars and made scheduled posts.